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Courtney Seiter

A collection of posts by Courtney Seiter

A collection of 188 posts by Courtney Seiter - Page 8

Guides & CoursesMay 6, 2014
A Scientific Guide to Writing Great Tweets: How To Get More Clicks, Retweets and Reach

Last week Buffer had the great pleasure of co-hosting a webinar with Twitter (yes, THAT Twitter!) During the webinar, I talked with Jimmy Hang of Twitter for Small Business about how to make your Twitter content work harder for your business, focusing on three major areas: * Writing great tweets * Timing it right * Measuring and testing If you weren’t able to make it but still want to write must-click content on Twitter (and really, who doesn’t?), here’s your guide! (Psst: You can scroll t

ReportsMay 6, 2014
The Buffer April Content Marketing Report: 729,832 Uniques, 22,291 Email Subscribers

April was a really exciting month for Buffer’s content marketing efforts. We tried some new things on both of our blogs, published a lot of content that seemed useful for people and—as always—had a lot of fun learning and experimenting. Let’s take a dive into the numbers! Quick summary of the Buffer blog In April we saw nice steady growth over March’s totals . (Full disclosure: Since April has only 3

OpenApr 25, 2014
Kevan Lee is Buffer’s Newest Content Crafter

I’m thrilled to introduce Kevan Lee as Buffer’s newest Content Crafter—but for those of you who frequent the Buffer blog, he hardly needs an introduction. So many of you have already grown to know and appreciate Kevan from his thoughtful, thorough and impeccably researched posts on the Buffer blog over the past 6 weeks. Thanks to his open, personable and honest writing, we’ve all watched as Kevan grew his Twitter account from newbie status [http://blog.bufferapp.

Content MarketingApr 17, 2014
8 Winning Headline Strategies and the Psychology Behind Them

Recently I dug into all the research I could find about headlines for a Mozinar on The Science of Writing Must-Click Headlines on Social Media. I found plenty of data about what words are used in the most shared headlines and social media posts, how long headlines should be and more. What was especially interesting was to dig into the psychology behind some well known headline formulas to begin to understand what makes them so irresistibly clickable. Here’s an overview of what I discovered—8 w

OpenApr 10, 2014
How Buffer Has Reacted to the ‘Heartbleed Bug’ to Protect Our Customers

You may have heard some talk recently about the “Heartbleed bug.” That’s the scary-named vulnerability that was just discovered in the software library that protects many sites on the internet – including Buffer. We wanted to make sure to tell you exactly what we know and what we’ve done about Heartbleed at Buffer to keep your information as safe as possible. What is Heartbleed? The Heartbleed bug was just recently discovered on April 7th in OpenSSL, a kind of cryptography software that protec

OpenApr 1, 2014
Goodbye to Buffer’s First Content Crafter

It’s with very mixed emotions at Buffer that we bid farewell to Belle Beth Cooper , Buffer’s first Content Crafter. Today her final post appears on the Buffer blog. We’re happy because she’s going on to something really special: her own startup, Exist – a quantified self app that digs up insights from hidden connections in your data. (You can learn more about Exis

How We Hire at Buffer

Hi there! This is an out of date post that we’ve kept around for transparency purposes. Go here to view the latest version of this post. A lot of people have asked us how we hire at Buffer and how to go about getting an interview for one of our open positions. I hope I can shine some light on it here! The best candidates for us, we’ve found, have all four of these attributes: I’d love to share a bit more about each of these 4 attributes. The 4 qualities that create a match 1. Alignment wi

The Story Behind Buffer’s New(ish) Content Suggestions

Important update: We’re retiring the Suggestions feature – beginning August 1, we’ll start turning off Suggestions in phases. Read more… Overcoming writer’s block. Curating great content. Sharing on social media many times a day for better engagement. These are topics we talk about often on the Buffer blog, where our daily focus is making you smarter and more productive. So when we realized that Buffer could go one step further and actually begin to solve these challenges for our customers, w

ReportsMar 7, 2014
The Buffer Blog Report, February 2014: 600,630 Uniques; 19,368 Email Subscribers

February was a month of big transitions for the Buffer blog. Our overall traffic decreased 8% compared to January (read on for our theory as to why) as Leo trained the new girl (that’s me!), Belle cut back on her posting schedule as she works on her own start-up and we worked on expanding the team further – more on that in a minute. Let’s take a look at the details!

Online MarketingMar 4, 2014
The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust

Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in. According to science, it’s not that complicated by a long shot. A new study says we’re really only capable of four “basic” emotions: happy, sad, afraid/surprised, and angry/disgusted. But much like the “mother sauces” of cooking allow you to make pretty much any kind of food under the sun, these four “mother emotions” meld together in myriad way

News and TrendsFeb 27, 2014
9 Facebook Changes Social Media Marketers Need to Know

Ready to feel kinda old? Facebook has been around for 10 years this month. (I KNOW.) And on the occasion of the social network’s big decade milestone, it seems appropriate to take a closer look at some of the changes that have been taking place at Facebook since our last roundup. But first, let’s look at how the social media giant has evolved over time with this infographic from  DPFOC: Facebook has come a long way in a short decade. Now, let’s take a look at some of its most recent evolut

Guides & CoursesFeb 26, 2014
How To Make Your Posts Stand Out on Twitter, Facebook & LinkedIn: The Complete Guide to Social Media Formatting

Social media is a crowded place. You need every competitive advantage possible to stand out. Luckily, giving your social media posts a little something extra doesn’t have to mean to a lot of extra work for you. In this post, we’ll go over some simple tricks and best practices of social media formatting to help you create unique, stand-out posts on Twitter, Facebook, Google+, LinkedIn and Pinterest, along with some tools [

11 Social Media Conferences Every Marketer Should Know for 2014

Having a job in social media is sort of weird. There are still lots of people who might think you’re just “on Facebook” all day while in reality you’ve got a big job: figuring out your social media strategy, perfecting the right times to post, understanding your analytics and building strong connections with your community. That’s why it’s nice to be able to take some time to connect with others who have the same challenges as you. Luckily, there are lots of great social media conferences wort

Customer ServiceFeb 20, 2014
The Complete Guide to Using Social Media for Customer Service

Ready to do something really groundbreaking and revolutionary in social media marketing? I’ve got just the thing: customer service. We talk a lot at Buffer about customer happiness, and it’s because we truly believe in it. Here’s how our Leo Widrich puts it: “Customer support is the very rare opportunity to connect to your customers on an emotional level. You can’t do that in any other way.” And while there are a growing number of other awesome companies who feel the same way we do, there’s

Online MarketingFeb 17, 2014
5 Simple Ways To Improve Your SEO Today

You don’t have to know everything about SEO to start reaping the benefits of it. There are some small but important search engine optimization changes you can make right away. Here are 5 simple things you can do today to improve your SEO. 1. Sign up with Webmaster Tools On-site optimization (making sure all the technical details of your site are how they should be for both search engines and searchers) can be complicated. Luckily, both Google a

Online MarketingFeb 12, 2014
The Complete Beginner’s Guide to SEO

Since I started working in online marketing a few years ago, my head has gotten pretty crammed with acronyms. Alphabet soup like KPI, PPC, SoLoMo, TOFU, BOFU and FOMO sound perfectly normal to me now – crazy, huh? But by far, the acronym most people ask about is SEO, or search engine optimization. This aspect of online marketing seems to defy explanation for lots of folks. In this post, we’re going to break it down in the complete beginner’s guide to SEO: what SEO is, how it works, what factor

Online MarketingFeb 10, 2014
29 Free Internet Tools To Improve Your Marketing Starting Today

Aren’t shortcuts just the best? While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart doing it. Finding a good marketing shortcut feels especially great, considering all that we marketers have to do in a day. That’s why I went hunting for the top free marketing tools in a variety of marketing categories. These tools – all quick hits you can get started with easily – focus on everything from research and writing

Guides & CoursesFeb 6, 2014
A Guide to High Quality Social Media Sharing: What, When and How to Share

The currency of social media is the share. We all want to be the go-to person with the latest news, the most intriguing viral content , or the best hidden gems followers wouldn’t have found otherwise. Some people just have a knack for finding and crafting the perfect share. The rest of us have to work a little harder. Really, great social media sharing is a skill. And like all other skills,

Tips / How ToFeb 5, 2014
How to Write a Professional Bio For Twitter, LinkedIn, Facebook & Google+

Talking about yourself is hard. Doing it in 160 characters or less is even harder. That’s probably why so many of us end up stressed about crafting the perfect professional bio for Twitter – or LinkedIn, Facebook or other social networks. It has to set you apart, but still reflect approachability. Make you look accomplished, but not braggy. Appear professional, with just a touch of the personal. Bonus points for a bit of humor thrown in, because hey, social media is fun! All that in just a fe

Life HackingJan 7, 2014
6 Powerful Communication Tips From Some of the World’s Best Interviewers

Everyone knows that particular feeling of dread that accompanies a lull in conversation at a party, networking event or even a job interview. You’ve already covered the usual small talk and then – oof – you hit a dead end. What now? Even the most extroverted among us know that being a good conversationalist doesn’t always come easy – but there are some experts who have had more practice than