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Goodbye to Buffer’s First Content Crafter

Apr 1, 2014 3 min readOpen
Photo of Courtney Seiter
Courtney Seiter

Former Director of People @ Buffer

It’s with very mixed emotions at Buffer that we bid farewell to Belle Beth Cooper, Buffer’s first Content Crafter. Today her final post appears on the Buffer blog.


We’re happy because she’s going on to something really special: her own startup, Exist – a quantified self app that digs up insights from hidden connections in your data.

(You can learn more about Exist and back it here.)

We’re sad because, well, it’s tough to say goodbye. Belle has contributed a phenomenal amount to the Buffer blog as well as to our team and culture.

Here’s how Belle describes her journey with Buffer:

“The past nine months have been crazy in the best ways. I’ve learned a ton, really enjoyed getting to know everyone on the team and just had a blast being part of Buffer. Thanks to all of you for making me feel welcome, helping me to be productive and get better at what I do and sharing the journey :) You guys are an incredible team and I’ll be cheering you all on as Buffer continues to grow.”

As we say goodbye to her, I thought it would be great to share Joel and Leo’s farewells to Belle in particular.

From Joel:

“It’s been incredibly inspiring to work with you, Belle. Thanks so much for all your time and effort. I was blown away by how much fantastic quality content you could write on a consistent basis. Passing through Buffer in this way and enjoying and adding to the culture, and then moving on to do your own thing is an experience I couldn’t be happier for us to have. It’s amazing for me to think that we can help a little bit with other people starting things themselves.”

And from Leo:

“Wow, what an incredible ride it has been and it’s very sad to see you go! I’m so grateful you were able to be part of Buffer and what an amazing part you’ve been! I believe you’ve played the leading role in transforming the Buffer blog and brand over the last 9 months and I just had a look – over 4.5 million unique people saw the blog since you’ve joined – that blows my mind! There’re also few things that could make me happier than seeing you pursue your own dreams and startup with HelloCode and Exist. It’s such a pleasure to see you work so hard on making it a success every day and has inspired me also for my day-to-day work on Buffer.”

Belle’s greatest hits

Belle has written so much amazing content on the Buffer blog that it’s tough to pick out just a few posts to share. Here are a few staff favorites:

10 Simple Things You Can Do Today That Will Make You Happier
“I still refer back to this amazing post fairly often!” – Sunil

The 10 Most Useful Buffer Features for a More Powerful Social Media Presence
“I send this one to customers all the time!” -Carolyn

People Don’t Buy Products, They Buy Better Versions of Themselves
“Changed the way I think about products & advertising. I notice the slogans that promote a better version of me everywhere now!” – Niel

Lifehack Your Lunch: 8 Scientifically Proven Ways to Maximize Your Mid-Day Break
“This one for me personally! Especially for the justification of eating dark chocolate.” – Dave

The 13 Biggest Failures from Successful Entrepreneurs and What They’ve Learned From Them
“Such a good list of people + lessons!” – Niel

Why I Changed My Name and What It Taught Me About Who I Am
“This made me really wonder deeply about identity & family and how that relates to each person. Before this I would’ve found it really strange for someone to change their name, but reading this gave me such an amazing perspective that I’m really grateful for!” – Niel

The Surprising History of the To-Do List and How to Design One That Actually Works
“I really like the origin of the to-do list.” – Kevan

How We Research: A Look Inside the Buffer Blog Process
“So full of useful tips and tools!” – Courtney

Belle also wrote a beautiful goodbye post to Buffer that I’m happy to share. Good luck, Belle. We’re rooting for you.

P.S. If you’d like, join us in bidding Belle farewell in the comments!

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