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23 of the Best Social Media Articles and Marketing Resources Every Marketer Should Read

Kevan Lee
Kevan Lee Former VP of Marketing @ Buffer
23 of the Best Social Media Articles and Marketing Resources Every Marketer Should Read

6 min read
You will learn

Imagine you were compiling a course curriculum for a class on online marketing. What would be your go-to resources?

In digging through my bookmarks and starred articles, I noticed a growing list of awesome stories and helpful links. If I threw them all together, it’d make for quite the collection!

I’d love to share with you what I’ve got so far, and it’d be awesome if you’d consider adding any personal favorites in the comments. Here is what I’ve bookmarked as my must-read social media articles and content marketing resources.

Copy of Social Media Posts

23 Must-Read Social Media Articles and Content Resources

Robin Sloan’s big ideas, published back in 2010, still ring true for me and my marketing today. Here’s the idea of stock and flow in a nutshell:

  • Flow is the feed. It’s the posts and the tweets. It’s the stream of daily and sub-daily updates that remind people that you exist.
  • Stock is the durable stuff. It’s the content you produce that’s as interesting in two months (or two years) as it is today. It’s what people discover via search. It’s what spreads slowly but surely, building fans over time.

We’ve built this one into our content strategy a bit at Buffer. Written by Greg Ciotti (and based on an insight from Pamela Vaughn of Hubspot), the white bread / wheat bread concept works this way:

  • White bread content is snackable, bite-sized, easy to consume.
  • Wheat bread content solves problems, dives deep, and addresses issues.

Robbie Richards’s comprehensive page on promotion strategies is bound to have at least one you’ll find worth trying. Here are my three favorites:, social media timing, LinkedIn groups.

4. The Quickest Way to Feedback: Start With a Cupcake

Looking for amazing marketing advice and metaphors? The Intercom blog has it. The cupcake post is a great example of a simple idea, explained clearly and with immediate action.

cupcake marketing

5. Social Media Explained With Donuts

You may have seen this image floating around the net before (we’ve used it to talk about social media strategies, too). For those curious about the differences between social media networks, this graphic’ll set them straight.

social media donuts

What’s one of the biggest reasons someone clicks your tweet or update? Persuasive writing. This list from Jarom Adair at Copyblogger gives several good ideas for ways to write your next social media update from the right, persuasive perspective.

Before I joined the Buffer blog, I had a folder of Buffer favorites all by itself! This post about social media timing, written by Belle Beth Cooper, remains one of my favorites.

8. Social Media Strategy in 8 Steps

Jay Baer shares his 8-step plan for an awesome social media strategy in a post that inspired us to share our social media strategy as well. Great stuff in Jay’s article!


I was really grateful to be turned onto this gem from Patrick McKenzie; it exists in McKenzie’s email archives so it’s a bit hard to find on its own. In 4,500 words, he covers a ton of ground with how to manage a blog effectively, including some neat ideas on what blogposts should truly be.

The formula:

Problem > Agitate > Solution

Demian Farnworth of Copyblogger goes into much more detail on this master method, including ways to spice it up if you plan on using it over and over again (re-use is a good idea, by the way). Maybe try this one out in your next blog post or social media update.

How do you create a viral piece of marketing? There’re no easy answers, but there is a little bit of science. This post from Gregory Ciotti on the Help Scout blog covers the basics.

We love neuromarketing articles and ideas at Buffer. These design tips from Ankit Oberoi of KISSmetrics, backed by neuroscience, can be relevant for not only design but also writing, blogging, social sharing, and more.

Rand Fishkin’s SlideShare presentation on content marketing includes five big reasons why your content marketing might fail—and in so doing, reveals five reasons why it could succeed, too.

This piece from Contently is a great reminder and overview of ways to build a blog and social media audience in an everlasting way.

The list item above seems a bit in contrast here—growth hacks versus no growth hacks. We’ve found that you don’t really need to fall on one side of the debate or another. Tips for long-term growth are helpful as well as tips for quick gains. The growth hacks from Garrett Moon, writing at Unbounce, are a great place to start with the quick wins.

growth tips content-hacker

Digging into our Buffer blog archives for this one, I’ve kept coming back to this writing advice from Belle Beth Cooper. Lots of great tips in here, including how to dump your good research if it’s holding you back.

File this one under “Inspiration.” The Hiut Denim Company’s manifesto on Medium talks about the 10 essential elements for creators. The advice is easy to come by: It’s 68 words in total.

18. How to Create Great Content That Drives Traffic

I like that this title kind of speaks for itself. Create great content that drives traffic—and if I might add, great content creates great engagement on social media.

The headline sounds impossible, right? There’s great advice in this one from one of the best bloggers in the industry, Neil Patel. His idea workflow is worth the price of admission alone.

20. Publish Your Blog Post Without SEO and 1000s of Visits Will Be Lost (link)

Rand Fishkin’s guest post on Problogger states a very eloquent case for the value of doing SEO with your content marketing. Even a little bit of SEO goes a long way.

Scott Krager, writing at, delivers three unique ways to expand your SEO strategy—and how to do so in such a way that even us beginners could get things done and see results.

SEO Nick offers some great advice on how to go from zero to 100,000 visits on a blog. Your numbers might not be the same as Nick’s, but you can at least use the blueprint for getting your new blog started with a bang.

This big resource from Social Media Examiner’s Ali Luke covers some awesome ideas on new tests to try with social media posts, including some of my personal favorites: photo quotes, employee interviews, questions, and thanks.


We’re fortunate to have so many great sources of inspiration and education in the blogs we read and love. This list of social media and content resources likely just scratches the surface of all the great posts out there.

Which posts do you love?

Share your favorites in the comments. I’d love to give them a read!

Image credits: Markus Spiske,  Unbounce

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