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How To Sell on Instagram as a Small Business
Everything you need to know to get your Instagram page and posts optimized to drive sales for your business....
Ash Read
Editorial @ Buffer
Social Media for Small Business: A Guide for 2025 and Beyond
Social media will play an increasingly crucial role in supporting small business growth. Here’s how (and why) you should work social media into your plans for 2025 and beyond....
The Complete Guide to Using Stock Photos in Your Marketing
When you hear the term ‘stock photo’, what’s the first thing that comes to mind? My hunch is it’s probably a photo of...
7 Secrets of Super-Successful Video Marketing
By now, it’s clear that video is an essential channel for marketers. But what makes a great video? And what keeps viewers engaged? Is...
Getting to Know the Ghost: The Complete Beginners Guide to Snapchat
This post has been refreshed for 2017. Snapchat is the latest platform taking the social media world by storm. Since its launch, in September 2011,...
Everything You Need to Know About Snapchat Geofilters (And How to Build Your Own)
Did you know you can now create your own Snapchat Geofilters? It’s only been a few months since Snapchat debuted this feature [http://snapchat-blog....
Everyone Can Now Create Twitter Moments: Here’s All You Need to Know
The ability to create Twitter Moments is being rolled out to all users. Twitter Moments enable users to stitch together multiple tweets into slideshow-like stories....
Take Back Your Time With These 10 Ready-Made Spreadsheet Templates (And Our Top Tips and Time-Savers)
One of our cultural values at Buffer, is to live smarter, not harder. We like to think this extends into our workflows as well. This...
Why Every Marketer Needs to Be a (Part-Time) Designer: 52 Design Terms and Tips to Level-Up
When I first started out in marketing, I didn’t quite predict that I’d be a part-time designer, too. Now, in 201, visual content...
Facebook Instant Articles: What They Are, How They Work and 5 Things You Need to Know
Facebook has opened up Instant Articles to publishers of all sizes. In this post, we’ll guide you through the ins and outs of Facebook’...
11 Facebook Tips, Tricks and Facts You Probably Don’t Already Know
Over 1.5 billion people regularly use Facebook. And as the social network has grown, the rate at which Facebook shares news, and releases new...
The Ultimate Guide to Facebook Carousel Ads
Facebook carousel ads are extremely engaging and fun way to promote your business. According to data collected by Kinetic Social, these ads can also drive...
How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Hours of Work)
“Could you pop into a quick morning standup, Ash?” “I’ll be there in a minute,” I’d reply. “I’m just finishing up a...
The #1 Mistake We All Make on Twitter (It’s Probably Not What You’re Expecting)
This is how most companies tackle Twitter: start an account, follow a bunch of people, send a few Tweets about their business and hope for...