
LinkedIn Marketing in 2026: The Complete Guide for Businesses and Creators
A complete look at the best types of updates on LinkedIn, the best timing and frequency, and how to create a powerful LinkedIn marketing strategy.
Social media tools for founders building the next big thing
Buffer gives you simple tools to plan content, collaborate with your team, and build distribution before you have a growth team or marketing budget. Antler portfolio companies get 25% off all paid plans for 12 months — just create an account and verify your startup status.
Create your account
Sign up for a free Buffer account using the email associated with your Antler portfolio company.
Submit our startup form
Fill out a short form and verify your Antler portfolio status to confirm your eligibility.
Start building (for 25% less)
Once approved, you'll get 25% off any Buffer paid plan for 12 months — whenever you're ready. You can stay on the free plan as long as you like.
Early-stage startups don’t just need tools. They need leverage from people who understand the reality of building with limited resources.
Buffer is designed to help founders build distribution early and organically, before there’s a growth team, budget, or polished playbook in place. It provides a simple system for showing up consistently, learning what resonates, and turning progress into momentum as your company takes shape.
What makes Buffer different is that it’s built by a small, bootstrapped team that has lived many of the same constraints early-stage founders face. We’ve grown sustainably over time, without outside pressure to optimize for short-term growth, and that perspective shapes how we build and support the product.

Create, preview, and schedule posts across all major social platforms — Facebook, Instagram, X (formerly Twitter), LinkedIn, Pinterest, TikTok, Threads, Bluesky, Mastodon, YouTube, and Google Business Profile — all from one place.

Respond to comments, questions, and feedback from customers and early users across all your channels in one place. Build trust and learn directly from your market through genuine conversations.

Share access and work together with your team. Use approval workflows to review posts before they're published, so everyone stays aligned on messaging.

Access insights on reach, engagement, and performance to understand which messages resonate. Refine your narrative as you search for traction.
With Buffer I’m able to save approximately 4-5 hours every week, granting me the freedom to dedicate more of my valuable hours to other important tasks and projects.
CherRaye Glenn-FlowersBrownceStep-by-step guides, templates, and ideas to help you reach your first 10,000 followers and establish credibility as you build.

A complete look at the best types of updates on LinkedIn, the best timing and frequency, and how to create a powerful LinkedIn marketing strategy.

These popular strategies and tips can help you to get your first 1,000 followers on Twitter, Facebook, Pinterest, Google+, LinkedIn and Instagram:

Your company’s LinkedIn page is the place where your target audience gets to know your brand digitally. In this guide, I’ll share everything you need to know about creating and using them effectively.
Buffer is a user-friendly social media management platform trusted by more than 200,000 creators and teams worldwide. With Buffer, you can plan, schedule, and publish content across all major social networks from a single dashboard. Our platform includes powerful tools for collaboration, analytics, and audience engagement — helping founders build their presence and connect with customers, investors, and future team members more effectively.
We offer a 25% discount for 12 months to all Antler portfolio companies (new customers only). All we need is proof of your portfolio status through our verification process.
You can request the startup discount by completing our startup discount form (linked above). As part of the process, you’ll need to verify your Antler portfolio company status (we’ll ask for your company name, Antler cohort/batch, and founder email).
We’ll review your submission and apply the 25% discount to your account once approved.
With Buffer you can plan, schedule, and share your content to Instagram, TikTok, Facebook, X (Twitter), Pinterest, LinkedIn, YouTube Shorts, Google Business Profiles, Bluesky, Mastodon, Threads, and Start Page all from one place.
Buffer integrates directly with the most popular content management, storage, and creativity tools. Connect your Canva, Unsplash, Giphy, Google Drive, Dropbox, and more to streamline your workflow.
The 25% discount applies to your Buffer subscription for 12 months from the date it’s activated. After 12 months, your subscription will renew at standard pricing. You can cancel or change plans at any time.
Yes! Your 25% discount applies to any paid Buffer plan during your 12-month discount period. You can upgrade or downgrade between plans at any time, and your discount will automatically apply.
Absolutely. You can use Buffer’s free plan for as long as you like. When you’re ready to upgrade to a paid plan, simply apply during your 12-month eligibility window and the 25% discount will be applied.
After your 12-month discount period ends, your subscription will continue at Buffer’s standard pricing. You’ll receive a notification before the discount expires, and you can choose to continue, downgrade, or cancel at any time.