All posts - page 34
A collection of 2,603 blog posts

Today, we’re launching Start Page by Buffer for anyone who wants to create a beautiful, mobile-friendly landing page in minutes and update it in seconds, and it’s free.

Get total visibility of your content schedule with Buffer's new social media calendar. We rebuilt our old calendar from the ground up, gave it a brand new design, and added it to our free plan. Plus, there are more features to come!

Share Canva-made content with Buffer’s new Canva integration! With a few clicks, you can connect your Canva and Buffer accounts, create or import designs, and publish them to your social media channels.
If you want to use Instagram for business, think about your own experience on the app. You’re scrolling through Instagram and enjoying your curated feed. It’s a mix of your personal friends, content creators, cute animals, and brands. No one made you follow those business accounts; you chose to. And every time you see one of their posts or Instagram Stories, you actively choose to continue following them. But why? When you use Instagram for business, that’s the question you need to answer fo

There’s no denying that content creation is time-consuming. In this post, we're sharing a sustainable strategy for saving time planning and creating social media content to help you better support your overall business goals.

In 2020, it was more important to us than ever to support small businesses and non-profit organizations. We’d love to highlight the organizations we supported in 2020 and the important work they’re doing, and how we came to support them.

In the spring of 2021, we put out an engagement survey to our engineering team to understand their experience at Buffer. In this post, we share the very honest and eye-opening survey results, and the action steps we plan to take from our learnings.

In this post, we share how our Customer Advocacy team has adjusted their schedules, goals, and mindset to acclimate to and thrive in a 4-day work week, all while supporting thousands of customers.

This article covers some of the best options for social media entrepreneurs to monetize their social media accounts even if they don’t have hundreds of thousands of followers.

So you’re thinking about switching to an Instagram business profile, but you’re not sure how to do it or why you should? We’ve got you covered.

I'm happy to share that Caryn Hubbard was recently promoted to Buffer's VP of Finance. 🎉 Caryn has been on the Buffer team for over five years now and has made huge contributions in her time on the team, both as the leader of our Finance team and as a member of our Executive team. She was instrumental in our $3.3M buy back of VC investors , in helping us navigate the turbulence of the financial impact of the pan

I’m happy to share that Tyler Wanlass recently became Buffer’s VP of Design. 🎉 Tyler has been on the Buffer team for over five years now, initially joining as a Product Manager before he transitioned to our first Head of Design. Throughout 2020, while we were hiring for a new Product leader, Tyler took on that role in the interim and did an incredible job. I’ve been impressed with how he’s juggled so much, operated at a high level, and contributed at layers from

In this post, we give you a behind-the-scenes look at how a nonprofit leverages social media to empower younger generations to take action and build awareness around their mission.

Since we first kicked off a 4-day work week in May 2020, people have had a lot of questions about it. What day are we taking off? How long will we continue this practice? Is everyone really working four-days a week or are some people working more? Some of the answers to these questions have changed over the last few months, and I’m sure some will continue to change and evolve as we learn more about operating within a four-day work week. A little while ago, I decided to answer questions about o

Here are all of our numbers from our 2021 pay analysis, along with more on the positive impact that transparency has had on the gender pay gap for us.

In this post, we share an overview of our compensation philosophy and a simple explanation of our salary formula.

Unlike regular Stories that disappear after 24hrs, Stories Highlights can live on your Instagram profile permanently. Highlights offer a great opportunity to drive attention to important content and details about your brand.

Our Engineering team is the largest team at Buffer. It has a lot of moving pieces and is composed of several smaller teams. As with any large team, we’re keen to make sure no one individual lacks guidance or an opportunity to grow. In this post, I’ll share a little bit more about how we’ve done that through a new program at Buffer that we’ve already had a lot of success with, our Engineering Mentorship Program. Why a mentorship program? Over the years on our Engineering team, we’ve had great

In this post, we give you a behind-the-scenes look at how a candle company leverages social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again.

Everything you need to know to get your Instagram page and posts optimized to drive sales for your business.

Towards the end of 2020, the Buffer engineering team held a two-day hack event where the team explored ideas that aligned with both our personal and company values . Whilst we strive to bring our personal and company values into the things that we build, sometimes it’s good to take a step back and really focus on those things that are important to us. These two days of hacking allowed us to do just that, building out a collection of projects that clearly embedded

In March and April of 2020, work and life as we knew it was changing. I surveyed our team members (all 84 of whom are spread out across the globe) to understand the best way to help them cope with so many things shifting at once. I especially wanted to hear from parents about what could help them as many schools were shutting down and partners or spouses were also required to work from home. The results? Most people wanted more time to get through the new challenges they faced. As a remote or

Note: This is the quarterly update sent to Buffer shareholders, with a bit of added information for context. We share these updates transparently as a part of our default to transparency value. See all of our revenue on our public revenue dashboard and see all of our reports and updates here . We've emerged from a cha

After working and testing with thousands of customers, we have developed a solution that is truly focused on enabling you to build better relationships and a stronger brand on Instagram.