All posts - page 34
A collection of 2,634 blog posts
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For small business owners, who are deeply connected to their companies but not the sole defining element of them, it can be hard to know how much personal content to share on a business account. We’re breaking down your options in this guide.
Reading time5 minute read
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Done well, building your thought leadership can help you foster trust and credibility with customers, become a go-to voice in your industry, and open up amazing opportunities. A seasoned LinkedIn thought leader shares her tips for how to get started.
Reading time5 minute read
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Want to build a thriving following for your brand—but have a tiny budget? Learn affordable yet effective community-building strategies from the marketing expert behind the communities at theSkimm and JIGGY puzzles.
Reading time4 minute read
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Reading time17 minute read
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Separating your personal brand from your business both strengthens your business and allows individual autonomy and professional growth. A branding expert shares how to build them both, strategically.
Reading time5 minute read
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We scoured the internet and curated a list of free and low-cost online resources, including blogs, courses, books, and podcasts to help you learn how to launch and run a business.
Reading time6 minute read
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Damian shares his journey from hemp farmer, to teacher, to business accelerator leader, and the economics behind why he focuses so hard on encouraging people to become hemp farmers.
Reading time5 minute read
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A list of 21 small businesses that have really impressed us this year.
Reading time7 minute read
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Reading time7 minute read
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I’ve recently been going through the process of hiring a new social media manager for Buffer so I wanted to share what I’ve learned so far to help anyone else who wants to bring on a social media manager for their team.
Reading time8 minute read
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Reading time4 minute read
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Running out of new content ideas is a common pain point. If you’re stumped on what to post, read on for some pointers from Buffer’s Audience Marketer on overcoming that mental block and getting creative with new, engaging content.
Reading time4 minute read
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Collecting and telling your Origin, Adversity, and Innovation stories is a powerful way to build an authentic brand that connects more deeply with the people you serve. Here’s how.
Reading time4 minute read
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If you’re seeking a bit more balance while simultaneously wanting to continue growing your business, this article is for you.
Reading time4 minute read
Why Zingerman’s Teaches All Employees About Cash Flow, Revenue, Depreciation, and Expense Management
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Featuring insights from Buffer’s Small Business, Big Lessons podcast episode six and the accompanying unpublished interview, Zingerman’s co-founder Ari Weinzweig shared the company’s founding story and how open book management unlocked new scaling opportunities for the company.
Reading time5 minute read
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Hiring via social media should be so much bigger than just using LinkedIn. Read on for some insights from Buffer’s Director of People on how both small businesses and growing ones can create a strategy for finding the best talent via social media.
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Featuring insights from Buffer’s Small Business, Big Lessons podcast episode five, and the accompanying unpublished interview, Natalie shared Wildbit’s journey from a growth-focused business machine to a company that’s excited to find ways to work less.
Reading time5 minute read
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Facebook can help you magnify brand awareness, find new customers, nurture customer loyalty, increase website traffic, improve sales, and enhance customer service. All it takes is a free business page to get started.
Reading time8 minute read
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Reading time12 minute read
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Whether you’re using Canva, Adobe Spark, or any of the other design template tools on the web, read on for my best advice for making sure your brand continues to shine.
Reading time4 minute read
