Blog - Page 34
A collection of 2,475 blog posts
This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Grace McLaughlin shares how how Blenders Eyewear uses Instagram ads to grow its business. “We are a visual brand with a visual product so the image sharing platform makes for the perfect ad channel,” Grace McLaughlin explained to me over email. “We have a loyal community of content creators and brand ambassad
This post is part of our Instagram Marketing Strategy series . The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Hannah Caldwell shares how Bustle uses Instagram Stories. Stories were introduced to Instagram in August 2016, and as soon as the new featured dropped, the social media team at Bustle — a premium publisher reaching millennial women — we
This post is part of our Instagram Marketing Strategy series . The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Nick Dimichino shares exactly how Square’s been able to grow an engaged following on Instagram. When your product powers millions of businesses and sellers around the world , you’re bound to find some incredibly inspiring stories to share on social media. Yet
This post is part of our Instagram Marketing Strategy series . The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Kenny Sing, founder or Turn Studio, discusses how to grow an audience on Instagram. “I never jumped into Instagram as a way to make money. For me, it was much more awareness and follower focused. Instagram was – and still is – a real-time feedback loop for my work. It’s a way to find
This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Alfred Lua discusses the power of stories ads, and how we use them at Buffer. Businesses have been shifting their advertising budget from Facebook and Instagram feed ads to Facebook and Instagram Stories ads due to the lower costs and better results they see with Stories ads. Simon Lejeune, head of user acquisition a
Prefer audio? Press play to listen to this post. This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Jay Perkins shares how Kettlebell Kings has used Instagram to generate ‘hundreds of thousands of dollars’ in revenue. “We all had what I guess you call ‘real jobs’,” Jay Perkins told me. Back in 2013, Jay worked at Bigcommerce, an e-commerce software provid
This post is part of our Instagram Marketing Strategy series . The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Tarah Boyleston shows us how Callie’s Hot Little Biscuit uses Instagram to drive in-store sales. Snap, filter, post, then eat. If you’re a millennial, Instagramming your meals is probably a guilty pleasure, and an occasional part of your mealtime routine. An incredible 69 percent of
The concept of a career path at Buffer has changed a lot over the past seven years. We’ve gone through various phases as an organization: beginning as an early-stage startup where everyone did a bit of everything, then to a period when we decided against having managers and leaned into a flat structure , and now to a lean level of management
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS A large majority of marketers wouldn’t consider themselves psychologists. Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. Great campaigns happen at the intersection of marketing and psychology. The sweet spot where your content and messaging connects with your audience on a deep, human level. Which, in a sense, makes all marketers aspiring p
At Buffer we regularly hold what we call ‘Snackchats’. These are short & informal presentations of something that we want to share with our team which help to build on our engineering culture and help each other to grow as engineers. Anyone on the team has the opportunity to give these talks ? Once a discussion has been proposed, a day/time can be picked ready for people to grab a drink (and snack!) to take some time out of their day to learn something new. These have been happening at Buffer f
Photo by Nik MacMillan from Unsplash . At Buffer we’ve always been interested in how to communicate in concise and clear ways. In fact, it’s been part of our company values from the beginning. Every organization values communication, and I’d submit to you that it’s doubly important for remote companies such as ourselves. It occurred to me recently how critical, and equally difficult, it can be to talk about technical topics as an engineer. It’s hard enough to s
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Each week on the Science of Social Media we cover some of the most important trends, news, research, and insights in social media marketing. In episode #129, we discuss the most in-demand skills of 2019 (according to LinkedIn), why we’re bullish on YouTube advertising, a brand new guide on Facebook engagement, Instagram’s latest feature, and much more! Whether you’re just getting started in social media or a seasoned m
Facebook marketing in 2019 isn’t dead. On the contrary, it’s far from it. Now removed from the dim outlook that businesses faced at the beginning of 2018, Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. In our big State of Social Media 2019 Report, we found that 93.7 percent of businesses use and are currently active on Facebook — the most among any other social media network. And although we continue to see a dramatic rise in the usage
Header Photo byThe Nigmatic onUnsplash Discovering the issue It was the 14th December and we were winding down ready for the Christmas break. Our code freeze had kicked in several days previously and we had shipped an update at that time to get a couple of priority bug fixes before
Experimentation and iteration lie at the heart of a lot of things we do at Buffer. If you’ve been following the Open Blog for some time, or even if you’ve just popped by (hey there!), you might notice that we reflect on remote work–a lot . Our remote setup enables our distributed team to work wherever they’re happiest and that freedom is a much-valued perk that Buffer teammates enjoy. Our employees feel trusted to be in control of their job, and for us, we
At Buffer we strive to have at least all new code tested, and to add tests for legacy code when we can. This helps us catch bugs before they’re released, and watch out for regressions. This also leads to a notable amount of time spent writing tests. And let’s face it, that can get repetitive.There are some things that can help, like helper functions, factories, and test robots. Still, there’s a number of things you find yourself repeating. Is there a way to improve this? I’ve saved some time by
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS 2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The always-online audiences of today want to be involved, interact, and co-create. The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year. But in order to be able to capita
We hope you’ve had a great year. We’ve had a lot of fun here at Buffer , and have learned a lot while serving our customers and building our business this year. And, as always, we’ve done our best to capture all these learnings here on the Open blog to share with you. Thinking about all that’s happened here over the last year, several key moments stand out. We’d love to look back with you on some of the biggest Open blog posts from 2018
Modularization in android applications is nothing new – I previously outlined the different types of modularization and the advantages they bring over in this post , and in this article we’re going to be focusing on feature modularization. When thinking about about modularization, at first it may appear as a case of moving a collection of files over. But what about the Dependency Injection setup? Referen
Here at Buffer, we believe that what gets measured, gets managed. That’s important because with effective management and oversight, we have the tools and knowledge to effectively make change happen. But how do you measure an emotion? Certainly, you may notice the signs of an emotion like happiness trending up or down. When it’s trending downward, you’ll notice that productivity wanes, morale decreases, and people leave for other jobs. And when it’s tre
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS When in doubt about your marketing strategy, turn to the social media experts. Often the best way to learn about a craft is from someone who has been in your shoes before. Social media marketing is becoming increasingly pivotal for businesses around the world. More emails are being sent and more blog posts are being published on a daily basis than ever before in history. But where are marketers to go for reliable insig
One of our favorite year-end activities — and one of our favorite everyday cultural values — is to pause and reflect on all that we’ve seen and done at Buffer over the past twelve months. (You can check out our reflections on the past two years: 2017 and 2016 .) We’ve done the same year-in-review again for 2018 , and having gathered this data for three years in a row now, we are able t
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. And there’s data to back that up, too! For example, did you know that 76% of businesses say video has helped them increase sales? Or that 80% of marketers say video has increased time spent on their website? This week we’re