Matthew Kammerer
A collection of 1 post
AdvertisingSep 30, 2014
The Social Media Advertising Beginner’s Guide for Twitter, Facebook and LinkedInWhen it comes to planning where to spend your marketing budget effectively, advertising on social media is one of the most sound investments you can make. I often speak to marketers who are just getting started with online advertising, and I offer the same advice at the start of each call. Advertising is complex; it’s never a set-it-and-forget-it process. It requires testing and checking, and experimenting with all forms of advertising offers the best chance of showing you what is truly effecti
