Increase Engagement and Authenticity with Video Streaming in Social
Director of People @ Buffer
Brian Fanzo is a speaker, podcaster and expert in all things social. He’s been a long-time supporter of #bufferchat and joined us as a special guest to share his thoughts on the rising trend of video and it’s role in social engagement.
Catch the full recap here and view a replay of his Meerkat recording here!
Why is video’s role in social engagement increasing?
From Brian:
- “It’s all about the noise… Finding ways to standout is key… Video allows RAW, Authentic, Real-Time engagement!”
More great advice:
- “Video produces more information density which is how much information can be shared for the effort involved”@Ross_Quintana
- “Video allows you to infuse personality & emotion. Quicker for engagement & feels like a convo too.” @GlendaVee
- “Video is more accessible than ever to create & view. Streaming has made engagement realtime & what’s more social than that?” @dremptcom
Brands and individuals to watch:
From Brian:
- “@Hootsuite had an amazing use of #periscope allowing employees to share views on culture & people at each location!”
More great brands and personalities:
- @BenHowe
- @ASAPScience
- @kimgarst
- @adamraycomedy
- @DollarShaveClub
- @MAKERSwomen
- @BuzzFeed
- @CocaCola
- @GreggWeiss
- @veritasium
- @JayBaer
- @GaryVee
- @realsaltlake
- @GoPro
- @katespadeny
- @UnboxTherapy
- @Verge
- @TanishqJewelry
- @Budweiser
- @mashable
- @marieforleo
- @ComplexMag
- @Redbull
- @oldspice
Why has there been an upward trend in mobile broadcasting?
From Brian:
- Live streaming isn’t new… I love Ustream and YouTube and @Vine But #Meerkat & #periscope are about ENGAGEMENT!
- To standout you have to find ways to #ShowUcare – Using video to say THANK YOU is powerful!
From the community:
- “There’s an inherent desire to see “behind the scenes” and the “real.” Mobile broadcasting gives you unlimited access.” @stevedinardo55
- “I think it’s b/c we’re all craving authenticity. Video’s a great way to humanize yourself – as a person or brand!” @MauraStewart
- “Something new to break through the noise. Offers new perspective, less editing needs, + social convo” @christuttle
What sort of events, situations and stories lend themselves well to video sharing?
From Brian:
- SO many brands talk about culture, relationships & caring about employees.. #meerkat & #Periscope allows them to PROVE IT!
- Other Use Cases for #Meerkat & #Periscope: Training, Open Q & A, Product Feedback, Behind the Scenes, setup of events!
From the community:
- “It’s great for big conferences with YouTube for live feed, Meerkat and Periscope for behind the scene, Vine for bits” @sMorac
- “Behind the scenes looks at events.. Giving people the opportunity to feel like they’re actually there” @azure_adore
- “Product demos, How-to & funny behind the scenes & AMAs” @shradha_poddar
Advice for those getting started:
From Brian:
- Keys for Video Success when starting!
- Focus on embracing your story!
- Be YOURSELF!
- Jump on and try, test, tweak as you go!
- NOBODY will say you’re helping them too much or you’re adding too much value.. Create a video strategy to help your community!
- There are tons of great streamers on #Periscope & #meerkat LISTEN & ENGAGE first then try out streaming yourself!
From the community:
- “Get clear on why you’re doing it, what goal you’re supporting. If you’re doing it “b/c everyone else is” then just.. don’t.” @mattddrchs
- “Be yourself! Be personable + know what you’ll say (at least an outline) before you push record. Have a story to tell” @lizfurl
- “Once you start, keep it going! They will improve over time & people want to see what comes next from you or your brand.” @nicolebergMN
Thank you so much for everyone who joined in on this great chat!
Catch #bufferchat each Wednesday at 9 am Pacific/noon Eastern and join our Google+ community for the latest news.
Do you have any comments or answers to these questions? Leave your thoughts in the comments! We’d love to hear from you!
Image sources: UnSplash
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