All posts - page 33
A collection of 2,598 blog posts
Hiring via social media should be so much bigger than just using LinkedIn. Read on for some insights from Buffer’s Director of People on how both small businesses and growing ones can create a strategy for finding the best talent via social media.
Featuring insights from Buffer’s Small Business, Big Lessons podcast episode five, and the accompanying unpublished interview, Natalie shared Wildbit’s journey from a growth-focused business machine to a company that’s excited to find ways to work less.
Your business’s name is one of the first impressions new customers have of your company. It’s your first chance to delight and intrigue them, as well as communicate the core value of the product or service you sell. And, based on how quickly people make long-term judgments of brands, your business name is an important step toward building long-lasting customer loyalty. The best business names are clear, memorable, and give your company room to grow. They also stand out from your competition and
Facebook can help you magnify brand awareness, find new customers, nurture customer loyalty, increase website traffic, improve sales, and enhance customer service. All it takes is a free business page to get started.
There are so many marketing guides out there, written by gurus and big companies that share their secrets to success. They tell you exactly what you need to do to get results from your marketing. But not really. Because you’re not a big company and small business marketing strategies are so different—you’re working with different budgets, target audiences, and platforms. A comprehensive guide built by Nike probably won’t work for you. In fact, it will probably hurt you more than help you. Mark
Whether you’re using Canva, Adobe Spark, or any of the other design template tools on the web, read on for my best advice for making sure your brand continues to shine.
Featuring insights from Buffer’s Small Business, Big Lessons podcast episode four, and the accompanying unpublished interview, multiple employee-owners of the Trident shared why the bookstore moved to employee ownership and how the shift positively impacted the business.
Now, with just a few clicks, you can import content directly into Buffer from Dropbox, Google Drive, and One Drive. Alongside our recent Canva integration — it has become easier than ever to create and publish social media posts without having to leave Buffer.
While you can gain plenty of traction simply by posting now and then, there are tools you may not know about that can improve your impact. Read on for a few new ways to start using LinkedIn today—along with examples of how a few entrepreneurs have put them to use.
There are a lot of great ways to come up with content ideas that don’t require an entire social team. Here are a few ideas that I’ve seen work over the years.
Getting started with Instagram marketing isn't as difficult as you might think — and using Instagram can increase sales by improving customer engagement and loyalty.
Before they ever made a single jacket, Paynter Jacket Co. founders Becky Okell and Huw Thomas talked about iconic jackets on Instagram. To their followers, it was a community to talk about all things jackets. To Becky and Huw, it was product development research. But to the startup world, it’s simply called “building in public.” Originally driven by passion, building in public became Paynter’s recipe for success: By the time the duo launched the first Paynter jac
More than 400 million people look to Pinterest for purchasing inspiration every month. The social media site knows that its differentiator is that Pinners (i.e., Pinterest users) look to Pinterest to tell them what's new and interesting in the world. So the company capitalized on its popularity by introducing Pinterest Idea Pins, an upgraded, more on-brand version of its sunsetted Story Pins. The goal of Idea Pins is to help creators and business owners on Pinterest reach their audience better
This guide will show you how to use email marketing tools to save time and money while also making your marketing more efficient. We will also show you how to use both social media and emails to hit your audience with a one-two punch that’ll help you build relationships and get you more sales.
Selling is a lot easier when you’re selling to the right people. Identify the people who need your solution the most by looking at your product and existing customer base, analyzing your competition, and consolidating the data into a readable chart.
Featuring insights from Buffer’s Small Business, Big Lessons podcast episode two and the accompanying unpublished interview, Stephen shared what it’s like to pause on business operations to find your why - even as your business is failing - and use that knowledge to turn everything around.
Whether you’re looking to gain followers, boost sales, or serve your audience on a wider scale, take a page from the playbook of these small business owners, with the confidence that—whatever changes may come to Instagram—they’ve worked for business owners just like you.
Featuring insights from Buffer’s Small Business, Big Lessons podcast episode one, and the accompanying unpublished interview, Shawn explained how chocolate saved his life - and how he’s using his chocolate business to help others thrive as well.
Getting your Instagram account hacked is a serious situation—there’s no guarantee that you can recover a hacked Instagram account. And even if you eventually regain control, the account recovery process is time-consuming and frustrating. If you use Instagram to promote your business, sell products, and connect with your fans, that could mean going days without access to a crucial social media channel. And since many hackers use the Instagram account to scam other Instagram users, you risk losin
Today, we’re launching Start Page by Buffer for anyone who wants to create a beautiful, mobile-friendly landing page in minutes and update it in seconds, and it’s free.
Get total visibility of your content schedule with Buffer's new social media calendar. We rebuilt our old calendar from the ground up, gave it a brand new design, and added it to our free plan. Plus, there are more features to come!
Share Canva-made content with Buffer’s new Canva integration! With a few clicks, you can connect your Canva and Buffer accounts, create or import designs, and publish them to your social media channels.
If you want to use Instagram for business, think about your own experience on the app. You’re scrolling through Instagram and enjoying your curated feed. It’s a mix of your personal friends, content creators, cute animals, and brands. No one made you follow those business accounts; you chose to. And every time you see one of their posts or Instagram Stories, you actively choose to continue following them. But why? When you use Instagram for business, that’s the question you need to answer fo
There’s no denying that content creation is time-consuming. In this post, we're sharing a sustainable strategy for saving time planning and creating social media content to help you better support your overall business goals.
