All posts - page 33
A collection of 2,625 blog posts
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Over the last year, I’ve done at least 400 values screening calls and I always turn the call over to the applicants to ask whatever questions they have for me. Here are the top ten questions I get asked and my responses.
Reading time7 minute read
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- Small Business
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A smaller marketing budget can still deliver results if you know which five strategies to focus on: blogging, email, social media, influencer marketing, and SEO. Read to learn more.
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We eliminated two of our lower cost-of-living bands in our salary formula at Buffer. Here's my thinking behind this change and our approach to pay overall.
Reading time8 minute read
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The first interview candidates go through at Buffer is a values interview. Here's what it looks like and why we start with values.
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Suann Song set a goal to raise $25,000 on Kickstarter in 30 days. She ended up hitting that in a week and ultimately raising more than $50,000. Here’s how she did it.
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- Buffer News
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With Buffer’s mobile app you can plan and schedule your TikTok videos in advance, alongside the rest of your social content. It’s simple; upload your video, add a caption, and schedule a posting time. When the time comes, we’ll send you a notification to publish the video on TikTok.
Reading time6 minute read
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The start of a new year is a great time to reassess your marketing strategy. To help you try some new strategies, we talked to 10 small business owners to learn how they’re doing marketing differently in 2022.
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We’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm.
Reading time9 minute read
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For small business owners, who are deeply connected to their companies but not the sole defining element of them, it can be hard to know how much personal content to share on a business account. We’re breaking down your options in this guide.
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Done well, building your thought leadership can help you foster trust and credibility with customers, become a go-to voice in your industry, and open up amazing opportunities. A seasoned LinkedIn thought leader shares her tips for how to get started.
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Want to build a thriving following for your brand—but have a tiny budget? Learn affordable yet effective community-building strategies from the marketing expert behind the communities at theSkimm and JIGGY puzzles.
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- Small Business
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Separating your personal brand from your business both strengthens your business and allows individual autonomy and professional growth. A branding expert shares how to build them both, strategically.
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- Small Business
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We scoured the internet and curated a list of free and low-cost online resources, including blogs, courses, books, and podcasts to help you learn how to launch and run a business.
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Damian shares his journey from hemp farmer, to teacher, to business accelerator leader, and the economics behind why he focuses so hard on encouraging people to become hemp farmers.
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- Small Business
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A list of 21 small businesses that have really impressed us this year.
Reading time7 minute read
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- Small Business
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Reading time7 minute read
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- Flow
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I’ve recently been going through the process of hiring a new social media manager for Buffer so I wanted to share what I’ve learned so far to help anyone else who wants to bring on a social media manager for their team.
Reading time8 minute read
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Reading time4 minute read
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Running out of new content ideas is a common pain point. If you’re stumped on what to post, read on for some pointers from Buffer’s Audience Marketer on overcoming that mental block and getting creative with new, engaging content.
Reading time4 minute read
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Collecting and telling your Origin, Adversity, and Innovation stories is a powerful way to build an authentic brand that connects more deeply with the people you serve. Here’s how.
Reading time4 minute read
