All posts - page 30
A collection of 2,604 blog posts
Want to get more intimate with your followers? Add Instagram Close Friends to your social media strategy - here's how.
Aneri Shah crowdfunded and directed a documentary while running her company. Here’s why she thinks it’s valuable for business owners to spend time on side projects, and how she makes time for both.
This gifting company shares how they plan and schedule social media content around celebrations, events, and holidays. Learn their secrets to a successful holiday marketing campaign.
TikTok is the place to be on the internet these days and a great channel to connect with your customers. Here are our top tips to help you grow your following on the platform.
In this post we share how we collected our DEI data, used it to identify focus areas, and formulated a roadmap to support our goals, ensuring DEI is a foundational component of our company strategy.
When leadership coach and workshop facilitator Ellie Hearne started Pencil or Ink, she assumed her small business would succeed by becoming a large one. When profits dwindled, she knew she had to make a change. Here’s how she redefined growth, evolving her business into a sought-after consultancy.
In this article, we dive into why organic marketing is one of the best ways to sustainably market to customers.
Seeking opportunities to give back has always been part of the Buffer DNA. We started the wonderful tradition of profit sharing and charitable contributions at the end of 2017. Since then, we've been in the privileged position to make donations to charitable organizations every year as part of our profit sharing. We set aside 8 percent of our 2021 profit for profit sharing, we then match 20 percent of that total for our charitable donations. This came to a total of $17,966 for this year’s chari
Building a landing page shouldn’t be hard. It shouldn't cost a fortune. It shouldn’t take hours. Start Page helps you create beautiful, free, mobile-friendly pages in 60 seconds. And as of today, you can add GIFs, YouTube vids, Spotify songs, and more.
We analyzed the 184 posts @Buffer published on Instagram to figure out if carousel posts get more engagement. For us, they do (by 2.37%), but it’s more complex than you might think.
It may seem impossible to make money as a business while also supporting a larger social justice mission, but Téa Ivanovic has found creative ways for profit and purpose to co-exist while running her restaurant group. Here’s her advice bringing your beliefs into your business.
Email marketing is an excellent tool for brands to deepen their connection with customers. These eight businesses will give you inspiration for your next newsletter.
Burnout is a growing phenomenon among social media managers, with people in the role pointing out the platforms they manage as major contributors. Here's how you can avoid it as you grow your social media management career.
75% of product launches fail according to HBR. But you can weigh the odds in your favor. Read the lessons we’ve learned about releasing a new product as an 11-year-old company.
Typical business advice says the customer should always come first, but Kelly Phillips has found that putting her employees first leads to better customer experiences and a stronger business. Here’s exactly how she’s done that, and the impact it’s had.
Wondering if you should be using AI-generated content in your marketing? We break down the different perspectives in this article.
Every year we increase our entire team’s salaries to keep up with market rates. Here's our why we do this and how it impacts operating expenses.
Jamie Ruden always knew she wanted community to be a big part of her platform for pet parents—but creating community from scratch is no easy feat. Here are the three steps she used to succeed.
At the beginning of this year, we had a chance to explore new asynchronous training ideas for our remote team. Here's how we formatted it and encouraged participation.
A blog can be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation. Here's how to start a blog for your small business.
When you think of someone running three businesses, you probably imagine 80-hour work weeks, but Dawn Scott manages to do it without sacrificing her life. Here are the tools and practices that make it possible to juggle it all.
Did you know there are a ton of other ways to use Buffer that go beyond publishing? Learn about creating a Start Page, increasing customer engagement, and social analytics.
In order to get the attention of the massive audience for Stories, you’ll need to get creative. We’ve put together some great uses we’ve come across that you can apply to your next Story.
As the founder of a self-care startup, Meha Agrawal thought she had work-life balance figured out. But after experiencing burnout, she found some new ways to take care of herself while growing her business.
