All posts - page 29
A collection of 2,592 blog posts
Here are 10 reasons why every business should start posting Reels on their Instagram account.
Starting a business on the side of a full-time job is a common path, and it can be helpful—to a point. Heatherlyn Nelson shares the ways starting on the side helped her succeed, and some of the things that held her back.
Newsletters are a great way to share your passion and expertise with others and can help you network with like-minded individuals.
Pride month is celebrated annually in June to honor the 1969 Stonewall riots, and the work towards equality for the LGBTQ community. In June of 1969, patrons and supporters of the Stonewall Inn in New York City responded against police harassment and persecution, resulting in the historic uprising. These riots marked the beginning of LGBTQ movements globally, and is part of why we have Pride celebrations around the world. This year, in support of Pride Month, we are pleased to share a Fireside C
Have you ever wondered if it’s possible to indulge your wanderlust while keeping your small business afloat? Here’s exactly how Sara Banks is making it work, plus the unexpected benefits she’s seen for her company.
To mark this year’s Pride, Umber and Tami showcase six LGBTQ+-owned small businesses and highlight the ways they’ve celebrated Pride Month on social media.
There are many TikTok features that you may have heard terms for thrown around, but never known how to use. Here’s how to use the different TikTok features you may or may not be aware of.
Do you ever wish there was a shortcut to better understanding everyone you worked with? I definite have. At Buffer, we've had assorted documents to communicate work preferences over the years. Some folks have kicked off specific documents called operating manuals or leadership blueprints. Still, we've never had anything centralized or standardized, which can be a superpower for this type of internal communication and collaboration, especially as a fully remote team. Earlier this year, we decid
With Buffer's brand-new integration you can schedule videos directly to TikTok from desktop or mobile. Plan, create, and schedule content in advance to get more exposure and engagement on TikTok.
It’s more important than ever to understand how to use social media for professional growth. In this article, we’ll be talking about different ways social media can impact our professional lives and how you can use that to your advantage to grow your career.
Having a solid brand will make your social media strategy more efficient and effective. Here’s a comprehensive guide to creating a social media brand and implementing it across different platforms.
In early 2021, we started talking about building a new tool at Buffer. We wanted to build a new feature to allow our customers to create beautiful micro sites easily. We wanted to create a simple, intuitive, and delightful experience. This new feature would be the first time we'd venture beyond focusing on purely social media tools in our 11-year history. Start Page launched in October 2021. Since then, we've made a lot of improvements and have been closely tracking its performance. In all hon
Want to get more intimate with your followers? Add Instagram Close Friends to your social media strategy - here's how.
Aneri Shah crowdfunded and directed a documentary while running her company. Here’s why she thinks it’s valuable for business owners to spend time on side projects, and how she makes time for both.
This gifting company shares how they plan and schedule social media content around celebrations, events, and holidays. Learn their secrets to a successful holiday marketing campaign.
TikTok is the place to be on the internet these days and a great channel to connect with your customers. Here are our top tips to help you grow your following on the platform.
In this post we share how we collected our DEI data, used it to identify focus areas, and formulated a roadmap to support our goals, ensuring DEI is a foundational component of our company strategy.
When leadership coach and workshop facilitator Ellie Hearne started Pencil or Ink, she assumed her small business would succeed by becoming a large one. When profits dwindled, she knew she had to make a change. Here’s how she redefined growth, evolving her business into a sought-after consultancy.
In this article, we dive into why organic marketing is one of the best ways to sustainably market to customers.
Seeking opportunities to give back has always been part of the Buffer DNA. We started the wonderful tradition of profit sharing and charitable contributions at the end of 2017. Since then, we've been in the privileged position to make donations to charitable organizations every year as part of our profit sharing. We set aside 8 percent of our 2021 profit for profit sharing, we then match 20 percent of that total for our charitable donations. This came to a total of $17,966 for this year’s chari
Building a landing page shouldn’t be hard. It shouldn't cost a fortune. It shouldn’t take hours. Start Page helps you create beautiful, free, mobile-friendly pages in 60 seconds. And as of today, you can add GIFs, YouTube vids, Spotify songs, and more.
We analyzed the 184 posts @Buffer published on Instagram to figure out if carousel posts get more engagement. For us, they do (by 2.37%), but it’s more complex than you might think.
It may seem impossible to make money as a business while also supporting a larger social justice mission, but Téa Ivanovic has found creative ways for profit and purpose to co-exist while running her restaurant group. Here’s her advice bringing your beliefs into your business.
Email marketing is an excellent tool for brands to deepen their connection with customers. These eight businesses will give you inspiration for your next newsletter.