Real-life marketing stories, trends, and strategies from social media’s most engaging brands. Find out what social media strategies are working today and how to drive meaningful engagement, activity, and results from social media.
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- TikTok
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TikTok is the place to be on the internet these days and a great channel to connect with your customers. Here are our top tips to help you grow your following on the platform.
Reading time11 minute read
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- Small Business
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When leadership coach and workshop facilitator Ellie Hearne started Pencil or Ink, she assumed her small business would succeed by becoming a large one. When profits dwindled, she knew she had to make a change. Here’s how she redefined growth, evolving her business into a sought-after consultancy.
Reading time6 minute read
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- Flow
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It may seem impossible to make money as a business while also supporting a larger social justice mission, but Téa Ivanovic has found creative ways for profit and purpose to co-exist while running her restaurant group. Here’s her advice bringing your beliefs into your business.
Reading time6 minute read
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- Flow
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Email marketing is an excellent tool for brands to deepen their connection with customers. These eight businesses will give you inspiration for your next newsletter.
Reading time8 minute read
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- Flow
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Burnout is a growing phenomenon among social media managers, with people in the role pointing out the platforms they manage as major contributors. Here's how you can avoid it as you grow your social media management career.
Reading time4 minute read
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- Small Business
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Typical business advice says the customer should always come first, but Kelly Phillips has found that putting her employees first leads to better customer experiences and a stronger business. Here’s exactly how she’s done that, and the impact it’s had.
Reading time5 minute read
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- Flow
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Wondering if you should be using AI-generated content in your marketing? We break down the different perspectives in this article.
Reading time7 minute read
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- Small Business
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A blog can be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation. Here's how to start a blog for your small business.
Reading time9 minute read
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With so many founders who seem calm and charismatic, Ashima Sharma wasn’t sure if she’d be able to start a business as an introvert with anxiety. Here’s how she pushed past her doubts to succeed.
Reading time5 minute read
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- Small Business
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Here are some factors to consider if you're deciding whether or not to hide likes on your small business's Instagram account.
Reading time8 minute read
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- Small Business
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Instagram Reels proved to be the key marketing strategy allowing these small businesses to prosper.
Reading time7 minute read
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- Flow
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Newsletters are an excellent vehicle for reaching your audience, whether you have a brand or you’re trying to build one. Here's how to easily start one through Twitter.
Reading time7 minute read
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- Flow
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Three young brothers launched their very own small business as a way to supplement their allowance and, more importantly, empower their community.
Reading time6 minute read
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- Small Business
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When Rosie Mangiarotti started building her company—innovative undergarments brand, Perkies—she expected it to be hard, but she didn’t expect it to take three years to develop her signature product before selling a single unit. Here’s what she wishes more product-based business owners knew.
Reading time6 minute read
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There are benefits to sharing every step of your journey to achieving a goal. This article delves into why you might want to consider transparency when working towards a goal, also known as building in public.
Reading time9 minute read
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For these six women-owned brands, bettering the world in tangible ways is just as important as creating high-quality products.
Reading time8 minute read
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Expert tips for how small businesses can handle replying to social media comments. Should you reply to every comment? How quickly should you reply? What about the negative comments?
Reading time5 minute read
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Tamara Mayne started Brooklyn Candle Studio as a side gig—and grew it to a major brand selling in stores worldwide. Here are some of the steps she took to scale as well as a few mistakes she made along the way.
Reading time5 minute read
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Creating a TikTok account for your small business may feel overwhelming, but it's a great way to expand your brand's exposure and can help customers build a stronger connection with your company.
Reading time9 minute read
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Suann Song set a goal to raise $25,000 on Kickstarter in 30 days. She ended up hitting that in a week and ultimately raising more than $50,000. Here’s how she did it.
Reading time5 minute read
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The start of a new year is a great time to reassess your marketing strategy. To help you try some new strategies, we talked to 10 small business owners to learn how they’re doing marketing differently in 2022.
Reading time10 minute read
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We’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm.
Reading time9 minute read
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For small business owners, who are deeply connected to their companies but not the sole defining element of them, it can be hard to know how much personal content to share on a business account. We’re breaking down your options in this guide.
Reading time5 minute read
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Done well, building your thought leadership can help you foster trust and credibility with customers, become a go-to voice in your industry, and open up amazing opportunities. A seasoned LinkedIn thought leader shares her tips for how to get started.
Reading time5 minute read
