Creator Marketing
A collection of posts to help creators as they grow their audiences across social media platforms.
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- TikTok
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An up-to-date list of the most viral songs and sounds on TikTok in 2025 — and how to use them to boost your content.
Reading time8 minute read
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- Threads
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In this article, I detail everything I'm trying to grow to 1,000 followers on Threads.
Reading time6 minute read
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- Creator
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Learn how a WFH mom posts consistently, grows on social media, and balances work and parenting — without burning out.
Reading time6 minute read
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Learn the ideal image sizes for all types of Instagram posts so your content is always pixel-perfect.
Reading time11 minute read
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- TikTok
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Data from millions of TikToks shared by over 150K accounts paints a clear picture of how often you should post to get more views.
Reading time6 minute read
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- Tools
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A deep dive into the differences between Buffer and Hootsuite, including pricing, features, and who each social media tool might be the best fit for.
Reading time13 minute read
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- TikTok
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TikTok hashtags can help you boost visibility and reach a broader audience. Learn how to use them with 250 curated examples.
Reading time14 minute read
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- Creator
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Learn the simple 3-step system that helped this creator turn forgotten drafts into consistent posts that doubled their reach in under 2 months.
Reading time8 minute read
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- Creator
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I have ADHD, a full-time job, and a growing audience. Here’s how I create consistent content without burning out — and the tools that help me.
Reading time11 minute read
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- YouTube
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Learn how to schedule YouTube Shorts and get your YouTube channel in front of new audiences
Reading time9 minute read
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- Creator
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Learn how I created my LinkedIn Content Buckets and what I use them for.
Reading time9 minute read
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- Creator
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In this article, Tamilore shares why reaching a significant milestone on LinkedIn didn't have the expected outcome and what comes next.
Reading time6 minute read
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- TikTok
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TikTok is bursting with potential. Learn 14 no-fluff strategies to get more followers authentically, build trust, and connect with your community.
Reading time18 minute read
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- Creator
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Everyone says consistency is the key to growth on social media. And in this article, I’ll show you exactly how it works.
Reading time8 minute read
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Growing on Instagram takes time and effort — but with these tried-and-tested tips, the path to an engaged following is a lot more straightforward than you might think.
Reading time21 minute read
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- Case Studies
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Barry Greene is a jazz guitar professor who teaches thousands of students online. With Buffer, he’s able to share daily lessons across four platforms without the stress of constant posting. Here’s how he keeps his workflow simple, consistent, and focused on what matters most: the music.
Reading time3 minute read
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We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.
Reading time16 minute read
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- Creator
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You don’t need a massive audience to make money as a creator, but you do need strategy, consistency, and a strong, authentic voice. Here's how I do it.
Reading time10 minute read
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- YouTube
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Getting more views on YouTube is challenging, but it’s also not as difficult as it seems. Learn 13 practical ways to boost your YouTube views.
Reading time21 minute read
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In this article, we’ll break down the average Instagram engagement rate by follower tier and share what the numbers actually mean in practice.
Reading time7 minute read
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Data-backed guidance on how often to post on LinkedIn in 2025 for maximum reach and growth. Insights from 2M+ posts reveal the sweet spot for frequency without burnout.
Reading time9 minute read
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- Open
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We’re intentionally investing in building a team of Buffer creators as a company-wide initiative. Here's exactly how (and why we're doing it).
Reading time17 minute read
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Your Instagram posts can now appear on Google. Learn the ins and outs of Instagram SEO so your content and profile rank at the top of search results
Reading time14 minute read
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Data-backed guidance on how often to post on Instagram in 2025 for maximum reach and growth. Insights from 2M+ posts reveal the sweet spot for frequency without burnout.
Reading time10 minute read