Creator Marketing
A collection of posts to help creators as they grow their audiences across social media platforms.
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- Tools
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Social media management tools can help take the admin of social media off your plate — so you can focus on the fun stuff. Here’s a list of the 11 best tools available right now.
Reading time19 minute read
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- TikTok
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We've rounded up 14 tried-and-tested ways to grow your TikTok following authentically — no shortcuts, just strategies that actually work.
Reading time20 minute read
- Topic
- Threads
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Replying to Threads comments boosts engagement by 42%, according to our analysis of 128,000 posts. Here's why Threads rewards replies more than any other platform.
Reading time7 minute read
- Topic
- Published
From subscriptions to UGC to merch — discover 12 ways to monetize your Instagram following, even if you don’t have a massive following.
Reading time16 minute read
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- TikTok
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We analyzed 7.1 million TikTok posts to find the best time to post on TikTok in 2026. Here's what the data says — plus how to find your own best times.
Reading time14 minute read
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Schedule smarter. Compare the top social media scheduling tools of 2026, see side-by-side features and pricing, and learn how to choose the right scheduler for your workflow.
Reading time14 minute read
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- Bluesky
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A step-by-step guide to scheduling Bluesky posts, cross-posting to other platforms like X or Mastodon, and even creating threads.
Reading time7 minute read
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I have over 15,000 followers on Instagram, and I've helped grow Buffer's Instagram account to over 100K. Here are tried-and-tested tactics that genuinely work.
Reading time21 minute read
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- Threads
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Here's a roundup of the top new features they've added since launch — and how each one can help you show up and connect with your audience.
Reading time12 minute read
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- Threads
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Tried and tested strategies for growing your following on Threads, with insider tips from the Threads team.
Reading time11 minute read
- Topic
- Threads
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We analyzed millions of Threads posts sent through Buffer to figure out which time slots got the most engagement.
Reading time13 minute read
- Topic
- TikTok
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An up-to-date list of the most viral songs and sounds on TikTok in February 2026 — and how to use them to boost your content.
Reading time8 minute read
- Topic
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Everything I've learned about growing a LinkedIn following and making it work harder for your social strategy.
Reading time10 minute read
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- Creator
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Our team of experienced creators at Buffer share their advice on starting to post on social media.
Reading time11 minute read
- Topic
- Published
When creators reply on Instagram, their posts perform better relative to their own baseline, according to a study of more than 700K posts.
Reading time7 minute read
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This article shares seven strategies you can use — with software recommendations — to manage multiple social media accounts effectively.
Reading time10 minute read
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- Creator
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Dive into the forces shaping social media in 2026 and what they could mean for creators.
Reading time15 minute read
- Topic
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We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.
Reading time16 minute read
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- Content Marketing
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Creating content once shouldn’t mean using it once. This article answers key repurposing questions, then shows how to turn long- and short-form content into more — without more work.
Reading time16 minute read
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In this guide, I’ll share data-backed tips on how often you should post on the most popular social media platforms.
Reading time10 minute read
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Here's how our 2025 predictions panned out.
Reading time10 minute read
- Topic
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Is there a secret to getting your content seen by as many people as possible? Here’s everything we know about how the Facebook algorithm works and how you can get your content the reach it deserves.
Reading time15 minute read
- Topic
- Published
The ins and outs of Instagram Stories, from getting started to advanced strategies that will make your stories stand out on Instagram.
Reading time17 minute read
- Topic
- Data
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According to our analysis of millions of social posts, these are the most widely-used emojis on all major platforms in 2025.
Reading time6 minute read