$0
Connect up to 3 channels
- Planning & publishing tools
- Landing page builder
- AI Assistant
$5
Billed at $72 $60 yearly
- Free features, plus:
- Engagement tools
- Analytic reports
$10
Billed at $144 $120 yearly
- Essentials features, plus:
- Unlimited team members & clients
- Draft collaboration tools
$100
Billed at $1440 $1,200 yearly
- Team features, plus:
- Custom access & permissions
- Agency-friendly pricing
Prices are displayed USD. Applicable taxes may apply.
Looking to manage a large number of social media channels? We’re developing more options for you, please get in touch to find out more.
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Compare our plans and features
Free$0 per channel Sign up for free | Essentials$5/mo per channel Try free for 14 days | Team$10/mo per channel Try free for 14 days | Agency$100/mo for 10 channels Try free for 14 days | |
---|---|---|---|---|
Basics | ||||
Monthly Price | Always $0 | Starts at $5/mo | Starts at $10/mo | Starts at $100/mo (Billed at $1200/yr) |
Channels | Up to 3 | $5/mo per channel | $10/mo per channel | $1200/yr for the first 10 channels. Additional channels for $60/yr per channel |
Scheduling Posts | 10 per channel | Unlimited* | Unlimited* | Unlimited* |
Channels | ||||
Instagram | ||||
TikTok | ||||
Facebook | ||||
X | ||||
LinkedIn | ||||
Threads | ||||
Bluesky | ||||
Mastodon | ||||
YouTube | ||||
Google | ||||
Pinterest | ||||
Start Page | ||||
Content Creation | ||||
Buffer AI Assistant | ||||
Ideas | 100 ideas | 2000 ideas | 2000 ideas | 2000 ideas |
Drafts | ||||
Canva | ||||
Google, OneDrive, Dropbox Integrations | ||||
Post Previews | ||||
Browser Extension | ||||
Publishing | ||||
Content Scheduling | ||||
Custom Schedules | ||||
Tailored Posts for Each Channel | ||||
Queue or Calendar View | ||||
Mentions | ||||
Threads | 1 at a time | Unlimited | Unlimited | Unlimited |
Custom Video Thumbnails | ||||
Hashtag Manager | ||||
First Comment Scheduling | ||||
Shuffle Queue | ||||
Link Shorteners | ||||
Video Scheduling | ||||
Tags | 3 | 250 | 250 | 250 |
Landing Page | ||||
Analytics, Insights & Reporting | ||||
Performance Overview | ||||
Individual Post Analytics | ||||
Historical Data Access | ||||
Data Storage | ||||
Tag Analysis | ||||
Boosted Post Insights | ||||
Hashtag Performance | ||||
Audience Demographics | ||||
Machine Learning Insights | ||||
Instagram Stories Analytics | ||||
Custom Reports | ||||
Exportable Reports | ||||
Branded Reports | ||||
Cover Page | ||||
Engagement | ||||
Grid view | ||||
Important Comment Detection | ||||
Hotkeys | ||||
Easy Account Switching | ||||
Team Management | ||||
Included Users | 1 | 1 | Unlimited | Unlimited |
Draft Post Management | ||||
Custom Access & Permissions | ||||
Approval Workflow Tools | ||||
Notes | ||||
Integrations & Apps | ||||
iOS and Android Apps | ||||
30+ Third-Party Integrations | ||||
Two Factor Authentication | ||||
Google Analytics integration | ||||
Custom UTM parameters | ||||
Support & Community | ||||
Self-Service Knowledge Base | ||||
Social Media Support | ||||
Email Support |
Basics | |
---|---|
Monthly Price | Always $0 |
Channels Example: 2 X (Twitter) profiles, 2 Facebook pages, and 2 Start Pages counts as 6 channels | Up to 3 |
Scheduling Posts Free plans allow for 10 scheduled posts per channel at one time. *Paid plan channels have a 2,000 scheduled post cap per our Fair Use Policy. | 10 per channel |
Channels | |
TikTok Business profiles required | |
X Profiles | |
Threads Profiles | |
Bluesky Profiles | |
Mastodon Profiles | |
YouTube Shorts | |
Start Page A landing page for your brand where you can showcase the things that matter | |
Content Creation | |
Buffer AI Assistant Generate new posts for your Buffer schedule, repurpose existing posts, and come up with an endless new ideas | |
Ideas Capture and store your great ideas whenever they come to you | 100 ideas |
Drafts Save your content for later on mobile or desktop | |
Canva Import content directly from Canva | |
Google, OneDrive, Dropbox Integrations Import content directly from your favorite cloud storage provider | |
Post Previews See how your posts will appear on each channel | |
Browser Extension Open the composer on any web page and add posts directly to your queue | |
Publishing | |
Content Scheduling Create posts and schedule their release for each channel | |
Custom Schedules Set time slots throughout each week for your content to be released | |
Tailored Posts for Each Channel Seamlessly iterate on content to customize posts for each channel | |
Queue or Calendar View View your content as a chronological feed or in a calendar view | |
Mentions Tag other Facebook, LinkedIn, Instagram, and TikTok Pages (some restrictions apply) | |
Threads Draft and schedule threads on X, Bluesky, and Threads. The Free plan offers one scheduled thread per channel in Buffer at any time. With the Free plan, you can post the thread and schedule another as many times as you want. | 1 at a time |
Custom Video Thumbnails Choose a custom thumbnail and title for your videos | |
Hashtag Manager Create, save, reuse, and optimize groups of hashtags for your social channels | |
First Comment Scheduling Schedule a first comment with your Instagram or LinkedIn posts | |
Shuffle Queue Shuffle the order of the posts in your queue | |
Link Shorteners Shorten links to buff.ly, bit.ly, or your own domain (through bit.ly) | |
Video Scheduling Schedule video to Reels, TikTok, YouTube Shorts and more | |
Tags Organize, categorize, and keep track of different types of content | 3 |
Landing Page Build a simple, flexible landing page with Start Page | |
Analytics, Insights & Reporting | |
Performance Overview See an overview of key metrics (impressions, engagements and new followers, etc) | |
Individual Post Analytics See a history of all of your published posts, iterate, and evolve | |
Historical Data Access Backfill data from the past 6 months for all channels except X (28-day limit) and Instagram (30-day limit) | |
Data Storage Store, analyze, and export up to two years of data | |
Tag Analysis Get insights and reports for tagged content | |
Boosted Post Insights Analyze your boosted posts and compare with your organic results to optimize your ad spend | |
Hashtag Performance Get insight into how your hashtags could be affecting your reach and engagement rates | |
Audience Demographics Age, gender, and location | |
Machine Learning Insights Get suggestions for what, when, and how often to post to maximize your results | |
Instagram Stories Analytics View completion rates and key metrics over time | |
Custom Reports White-labeled and annotated for easy analysis | |
Exportable Reports Available as a PDF, image, or CSV | |
Branded Reports Add a custom logo to each of your reports | |
Cover Page Get an automatically generated cover page when you download your report as a PDF | |
Engagement | |
Grid view See which posts have unanswered comments and quickly jump in | |
Important Comment Detection Machine-learning-powered alerts highlight open questions & comments on sales or unhappiness | |
Hotkeys Get through comments quickly without taking your hands off the keyboard | |
Easy Account Switching Seamlessly switch between multiple accounts and channels. No more logging in and out | |
Team Management | |
Included Users The number of users who can access and contribute content to your Buffer account | 1 |
Draft Post Management Account owners can set post drafting, approval, and full posting access across users | |
Custom Access & Permissions Manage which channels each user is invited to and their post-approval status | |
Approval Workflow Tools Manage who can draft and approve posts across your team | |
Notes Add internal comments to your content | |
Integrations & Apps | |
iOS and Android Apps Publish is available on iOS and Android | |
30+ Third-Party Integrations Use Buffer with your favorite apps like Zapier, IFTTT, Quuu, Mailchimp, Pocket, Feedly, and more | |
Two Factor Authentication Two-factor authentication codes can be generated via SMS or Google Authenticator (available on iOS and Android) | |
Google Analytics integration Find in-depth insights on your posts and campaigns in Google Analytics | |
Custom UTM parameters Track the effectiveness of your posts and campaigns using custom UTM parameters | |
Support & Community | |
Self-Service Knowledge Base Access to our FAQ where you’ll find how-to guides, most popular questions, and video tutorials | |
Social Media Support Fast support on Social Media via X and Facebook | |
Email Support Fast and helpful support via email — a whole team of people cheering for you |
FAQ
1What channels are supported within each of Buffer's tools?
What channels are supported within each of Buffer's tools?
The table below lists the supported channels for Buffer's Publish, Analyze, and Engage tools:
Channel | Publish | Analyze | Engage |
---|---|---|---|
Facebook Pages | Yes | Yes | Yes |
Facebook Groups | Yes | No | No |
Instagram business accounts | Yes | Yes | Yes |
X (Twitter) profiles | Yes | Yes | No |
LinkedIn Pages | Yes | Yes | No |
LinkedIn profiles | Yes | No | No | Pinterest business accounts | Yes | No | No |
TikTok business accounts | Yes | No | No |
Google business profiles | Yes | No | No |
Start Pages | Yes | No | No |
Mastodon | Yes | No | No |
2Who is the Buffer Free plan ideal for?
Who is the Buffer Free plan ideal for?
The Free plan is ideal for individual users who want to schedule content to up to three channels.
3What does the Buffer Essentials plan offer?
What does the Buffer Essentials plan offer?
The Essentials plan is better suited for scheduling content to a brand's social channels and provides access to Buffer's advanced analytics and engagement tools.
4Who should consider the Buffer Team plan?
Who should consider the Buffer Team plan?
The Team plan is best for teams who want to collaborate on their social media posts and unlocks the ability to invite unlimited team members. However, it's not limited to teams only. Even if you're a solo social media marketer who needs someone to approve posts, the Team plan can be useful for getting your drafts approved. So, if you need help with approvals or want to collaborate with others on your social media content, the Team plan could be a great fit for you.
5What is the Buffer Agency plan?
What is the Buffer Agency plan?
The Agency plan is for organizations or individuals who want to connect 10 or more social channels and provides all the features of both the Essentials and Team plans at a lower price point. Agency plans start at $120 per month for up to 10 channels. Any additional channels connected after 10 would be priced at $6 a month (or $60 a year) instead of $12.
6What are the billing options for Buffer's plans?
What are the billing options for Buffer's plans?
You can choose to pay for your plan on a monthly or annual basis. Opting for the annual billing option comes with a discount. You can switch between these two options at any time. In the event that you switch billing frequencies, we will make prorations and refunds as necessary.
7What payment methods does Buffer accept?
What payment methods does Buffer accept?
Buffer accepts credit and debit card payments from Visa, Mastercard, American Express, JCB, Discover, and Diners Club. We’re not able to accept PayPal, check or bank transfer payments. Learn more about our accepted payment methods.
8Does Buffer offer a free trial?
Does Buffer offer a free trial?
Yes, Buffer offers a free trial on our Team plan for 14 days. During the trial, you can change your plan type at anytime, including paying for a plan or opting for a Free plan.
9What happens at the end of a Buffer trial?
What happens at the end of a Buffer trial?
If you'd like to move ahead with the subscription at the end of your trial, you can enter your credit card details under Billing Method. If you don't want to upgrade to a paid plan at the end of your trial and you haven't entered your credit card details, your account will automatically be downgraded to the Free plan.
10After the trial ends, will scheduled posts still go out?
After the trial ends, will scheduled posts still go out?
Yes, scheduled posts will continue to go out after the trial ends, as long as the connected social channel is not locked. However, the Free plan has a 10 post queue limit (you won’t be able to schedule more than 10 posts on your unlocked channels). Locked channels will not be usable, but they will automatically unlock if you upgrade to a paid plan with space for those channels. For more info, head here.
11Will I lose anything when I move from trial to subscription?
Will I lose anything when I move from trial to subscription?
The transition from trial to subscription is seamless, and all of your connected social channels, scheduled posts, analytics, and reports will remain in place. That’s the case if you move from a trial to a free or paid plan.
12Can I keep my three free channels if I upgrade from Buffer’s Free plan to a paid plan?
Can I keep my three free channels if I upgrade from Buffer’s Free plan to a paid plan?
You won't be able to keep your three free channels if you upgrade to one of the Essentials plans. This is because we can't run two plans on a single account, and every channel you have connected will be upgraded. However, the good news is that your existing three channels will now allow up to 2,000 posts. Plus, you’ll get access to full analytic reports, engagement tools and a number of other great benefits depending on the channel type.
13What is the scheduled post limit for the Free plan?
What is the scheduled post limit for the Free plan?
The scheduled post limit for the Free plan is 10 per social channel. Once a scheduled post gets published, another slot becomes available, up until the maximum of 10 scheduled posts per social channel is reached.
14What is the scheduled post limit for the Essential, Team and Agency plans?
What is the scheduled post limit for the Essential, Team and Agency plans?
The scheduled post limit for the Essentials, Team and Agency plans is 2,000 per social channel.
15Is the scheduled post limit a daily, weekly, or monthly limit?
Is the scheduled post limit a daily, weekly, or monthly limit?
The posting limit is not based on a time period. Instead, it refers to the number of posts you can have scheduled in your queue at any one time, for each channel.
16Does Buffer offer a discount for nonprofits?
Does Buffer offer a discount for nonprofits?
Yes, Buffer is proud to offer a 50% discount to nonprofits. Learn more here.
17What is Start Page?
What is Start Page?
Start Page is a feature that allows users to create a beautiful landing page featuring your most important links and calls to action. It also offers publishing capabilities, allowing users to publish updates straight to their Start Page. Learn more here.
18What is Buffer’s AI Assistant?
What is Buffer’s AI Assistant?
With the Buffer AI Assistant you can generate ideas in just a click and repurpose your existing content dozens of times, helping you grow your engagement across all social platforms. The AI Assistant is available on all plans, including the free plan, but there are limits on how many AI Credits each plan has. Every time you use the AI Assistant, an AI Credit is used.
19Are Buffer's mobile apps and browser extensions available on the Free plan?
Are Buffer's mobile apps and browser extensions available on the Free plan?
Yes, Buffer's mobile apps and browser extensions are available for all Buffer plans, including the Free plan. Our mobile apps are available on both iOS and Android platforms, while our browser extensions are available on Google Chrome, Firefox, and Safari.
20When were the prices on Buffer's pricing page last updated?
When were the prices on Buffer's pricing page last updated?
The prices on Buffer's pricing page were last updated as of August 2021.
21Does Buffer charge VAT to customers?
Does Buffer charge VAT to customers?
Buffer will be charging VAT to appropriate customers in the future. This is subject to taxes per your regional policies. Buffer supports exemption from tax processes where possible.