Umber Bhatti
Content Writer @ Buffer
A collection of 45 posts
For some, remote work can lead to feelings of loneliness and isolation. I recount my own experience working from home as well as share how my Buffer colleagues manage to have active social lives while WFH.
LinkedIn has become a thriving social network that can help build one's personal brand. Here are the latest LinkedIn features and how you can leverage them.
Creating a social media series is a great way to generate more content. We'll go over how to create one for your Instagram and TikTok accounts as well as provide examples from other content creators.
Here's how content creator Toni Bravo landed over 100 brand deals and has created a full time career out of social media.
In our second installment of 'How I Grew My Small Business,' we take a deep dive into how Juliana Pache left her unfulfilling media job and turned a side hustle into a thriving jewelry business.
In this edition of #AskBuffer, we go over the best practices for gaining more newsletter subscribers.
In this personal essay, I attempt to tackle my complicated feelings about AI head-on and discuss how Buffer is approaching this technology.
The start of a new year is a great time to reassess your marketing strategy. Here's how these 4 small business owners are doing marketing differently in 2023.
We’ve outlined a calendar of all of the official (and slightly less official) holidays in 2023 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm.
Learn the best practices to take when creating a new social media account for your brand in this edition of #AskBuffer.
In our first installment of 'How I Grew My Small Business,' we take a deep dive into how Janet Hoang turned a high school art project into a successful lifestyle brand.
We've rounded up several products that would make the perfect gifts this holiday season. Even better, they're all from small businesses you can feel good about supporting.
In this #AskBuffer, we cover why consistency is the key to growing your Twitter account.
Here's a quick rundown of Twitter's latest features and how small businesses and content creators can leverage them to grow their Twitter communities.
By taking inspiration from her hometown, this entrepreneur has created a small business that uplifts and gives back to her community.
While the holidays are a busy time for most small businesses, these entrepreneurs incorporate boundaries into their schedules to achieve a good work-life balance.
In order to grow their companies, these entrepreneurs learned to let go of outdated beliefs that no longer served themselves or their businesses.
These small business owners use their platforms to speak up about deserving causes and have incorporated elements into their businesses to help make a difference.
Establishing a clear brand voice will help your online content stand out amongst the crowd and be more memorable for your followers.
These small businesses may be limited in size, but they're still making a huge impact in their communities through initiatives and policies they've baked into their companies.
Small businesses don’t have to grow in size to make a difference. We’ll share why, sometimes, thinking small can lead to the biggest dividends.
Raising money is something on every entrepreneur's mind, but we spoke to four small business owners who've pursued alternative models of funding and say that was the right choice for them.
In honor of Hispanic Heritage Month, we're highlighting five small businesses that are ushering in more representation in their respective industries.
To really make your brand stand out, you need to effectively communicate the story behind your small business to your audience. While you can connect with your customers on social media, creating a website is just as important, if not more. A website provides a variety of benefits and is a permanent landing page for your business that gives your brand credibility. It’s not enough to simply have a website, you also need to make sure you include compelling copy on it. Well-crafted web copy can bu