Buffer’s all-in-one-platform
One home for your social media marketing
Keep things simple while you grow your audience and engage your customers
by using a trusted tool for managing your social media accounts.
- No credit card required
- Cancel anytime
New! Engagement
Engage with your Instagram audience
See all of your comments, stay on top of important interactions, and turn followers into fans. The familiar grid view allows you to see which posts have unanswered comments and flags important conversations for you reply to. You'll never miss an Instagram comment again.
Tailored Posts + Calendar
Be organized and consistent
Plan and schedule your content in advance with Publish so that you can consistently post engaging content
Scheduling + Post Analytics
Plan and analyze your campaigns
Schedule multichannel campaigns, tag your content by initiative, and review your work in detailed reports.
Custom Posting Schedule + Answers
Create smarter social media strategies
Get recommendations in Analyze on when, what, and how often to post to maximize your engagement rate
Audience Insights
Understand your brand’s reach
Know whether your content is reaching your target audience — where they are based, and what their demographics are — with Analyze
Report builder + Data export
Show the results of your marketing efforts
Create professional reports with Analyze to highlight the impact of your hard work on your brand’s following, reach, and engagement
"Buffer has made sharing our story and building our brand on social media so much easier."
Luis Cancel,
Managing Editor
Networks
Instagram Business profiles, Facebook Pages, Twitter profiles, LinkedIn Pages
Advanced Instagram features
Use Shop Grid and Hashtag Manager to drive more revenue and reach
In-depth social analytics
Get overview metrics and see how they grow over time
Answers
Know when, what, and how often to post to maxmize engagement
Report builder
Create professional reports and download them as PDF
Reply to Instagram comments
Engage with your Instagram audience and prioritize important conversations.
Scheduling
Plan up to 2,000 posts for a maximum of eight social accounts
Calendar
Organize your content from a weekly or monthly calendar view
Instagram Stories analytics
See reach and completion rates to improve your content
Audience insights
Know whether you are reaching your target audience
Data export
Download your social media data to do further calculations
Frequently Asked Questions
What is Buffer?
You can use Buffer to build your brand on social media. More specifically, this includes our social media marketing product (Publish) and our analytics product (Analyze) in one single offering so that you can experience the impact of using them together. We believe you can more quickly grow your brand’s following and engagement on social media by using the two products together than using either one alone.
What can I do with Publish and Analyze together?
There are many ways to use Publish and Analyze together. Here are a few examples:
- You can find out your best time to post, post type, and posting frequency to maximize your engagement rate with Analyze then optimize your posting strategy in Publish.
- You can study the performance of your social media posts in Analyze and refine the content you share with Publish.
- You can understand the audience you’re reaching on social with Analyze and plan out your campaigns in Publish.
How do I navigate between Publish and Analyze?
Great one! Publish and Analyze currently have separate dashboards. You can use the buttons for each product in the upper-left corner of your Buffer account to navigate from one to another. To plan and schedule your content, click on “Publish”. To see your analytics, click on “Analyze”.
Must I subscribe to both Publish and Analyze at the end of the trial?
No. You have the freedom to choose whether you want to subscribe to both or either one of the products. You can also cancel your subscription to either product anytime.
This is more than what I need for my business now. Do you have a cheaper plan?
Yes! We offer a Pro plan at $50 per month. You can connect up to eight social channels, get basic Instagram scheduling features, and advanced analytics. Features such as Instagram Stories scheduling and analytics are only available on the Premium plan ($85 per month). You can try the Pro plan here.
Can I add team members to my account? Are there team collaboration features, such as approval workflow?
For teams, we recommend getting the Buffer Publish Business plan ($99 per month). You can have up to six users, use an approval workflow, and assign access and permissions. The Publish Business plan does not include analytics at the moment. To get analytics, remember to also get Analyze separately. We are working to make it easier to try them together. Sorry for the hassle!
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