Pricing
Flexible pricing for everyone
Plans
Select how many channels you want to connect
Free
Freeforever
Connect up to 3 channels
Let’s goWhat’s included
10 scheduled posts per channel - refill anytime
100 ideas
1 user account
AI Assistant
Basic analytics
World-class customer support
EssentialsRecommended
$5/month
1 channel $60 billed yearly (save 2 months)
Start 14-day free trialWhat’s included
Unlimited scheduled posts per channel
Unlimited ideas
1 user account
AI Assistant
Advanced analytics
Engagement inbox
Hashtag manager
First comment scheduling
World-class customer support
Team
$10/month
1 channel $120 billed yearly (save 2 months)
Start 14-day free trialWhat’s included
Unlimited scheduled posts per channel
Unlimited ideas
Unlimited user accounts
AI Assistant
Advanced analytics
Engagement inbox
Hashtag manager
First comment scheduling
Access levels
Content approval workflows
World-class customer support
Need more than 10 channels on the Team plan?
Get in touchWhat people are saying
With Buffer I’m able to save approximately 4-5 hours every week, granting me the freedom to dedicate more of my valuable hours to other important tasks and projects.
CherRaye Glenn-FlowersBrownceFeature comparison
Content creation
Content creation
Ideas
- Free
- 100 ideas
- Essentials
- Unlimited
- Team
- Unlimited
Tags
- Free
- 3 tags
- Essentials
- 250 tags
- Team
- 250 tags
Drafts
- Free
- Unlimited
- Essentials
- Unlimited
- Team
- Unlimited
AI Assistant
- Free
- Included
- Essentials
- Included
- Team
- Included
Board view
- Free
- Included
- Essentials
- Included
- Team
- Included
Browser extension
- Free
- Included
- Essentials
- Included
- Team
- Included
Publishing
Publishing
Scheduled posts per channel
- Free
- 10
- Essentials
- Unlimited
- Team
- Unlimited
Threaded posts
- Free
- 1
- Essentials
- Unlimited
- Team
- Unlimited
Queue
- Free
- Included
- Essentials
- Included
- Team
- Included
Visual content calendar
- Free
- Included
- Essentials
- Included
- Team
- Included
Reminder notifications
- Free
- Included
- Essentials
- Included
- Team
- Included
Start Page
- Free
- Included
- Essentials
- Included
- Team
- Included
Duplicate posts
- Free
- Included
- Essentials
- Included
- Team
- Included
Link shortening
- Free
- Included
- Essentials
- Included
- Team
- Included
First comment scheduling
- Free
- Not included
- Essentials
- Included
- Team
- Included
Channel groups
- Free
- Not included
- Essentials
- Included
- Team
- Included
Hashtag manager
- Free
- Not included
- Essentials
- Included
- Team
- Included
Custom video covers
- Free
- Not included
- Essentials
- Included
- Team
- Included
Analytics
Analytics
Basic analytics
- Free
- 30-day history
- Essentials
- Unlimited
- Team
- Unlimited
Performance overview
- Free
- Not included
- Essentials
- Included
- Team
- Included
Custom analytics
- Free
- Not included
- Essentials
- Included
- Team
- Included
Best time to post
- Free
- Not included
- Essentials
- Included
- Team
- Included
Audience demographics
- Free
- Not included
- Essentials
- Included
- Team
- Included
Reports
- Free
- Not included
- Essentials
- Included
- Team
- Included
Custom UTM parameters
- Free
- Not included
- Essentials
- Included
- Team
- Included
Branded reports
- Free
- Not included
- Essentials
- Not included
- Team
- Included
Engagement
Engagement
Reply to comments
- Free
- Not included
- Essentials
- Included
- Team
- Included
Highlight important comments
- Free
- Not included
- Essentials
- Included
- Team
- Included
Hotkeys
- Free
- Not included
- Essentials
- Included
- Team
- Included
Collaboration
Collaboration
Included users
- Free
- 1
- Essentials
- 1
- Team
- Unlimited
Two-factor authentication
- Free
- Included
- Essentials
- Included
- Team
- Included
Notes
- Free
- Included
- Essentials
- Included
- Team
- Included
Approval workflows
- Free
- Not included
- Essentials
- Not included
- Team
- Included
Custom access and permissions
- Free
- Not included
- Essentials
- Not included
- Team
- Included
Integrations
Integrations
Canva
- Free
- Included
- Essentials
- Included
- Team
- Included
Unsplash
- Free
- Included
- Essentials
- Included
- Team
- Included
Dropbox
- Free
- Included
- Essentials
- Included
- Team
- Included
Google Drive and Photos
- Free
- Included
- Essentials
- Included
- Team
- Included
One Drive
- Free
- Included
- Essentials
- Included
- Team
- Included
Zapier
- Free
- Included
- Essentials
- Included
- Team
- Included
IFTTT
- Free
- Included
- Essentials
- Included
- Team
- Included
WordPress
- Free
- Included
- Essentials
- Included
- Team
- Included
Feedly
- Free
- Included
- Essentials
- Included
- Team
- Included
- Free
- Included
- Essentials
- Included
- Team
- Included
Bitly
- Free
- Included
- Essentials
- Included
- Team
- Included
Support
Support
Self-service knowledge base
- Free
- Included
- Essentials
- Included
- Team
- Included
Email support
- Free
- Included
- Essentials
- Included
- Team
- Included
| FeatureFeaturecomparison | FreeLet’s go | EssentialsRecommendedStart 14-day free trial | TeamStart 14-day free trial |
|---|---|---|---|
| Content creation | |||
| IdeasCapture and store content ideas whenever they come to you. | 100 ideas | Unlimited | Unlimited |
| TagsSave and reuse hashtags easily. | 3 tags | 250 tags | 250 tags |
| DraftsCapture and store content ideas whenever they come to you. | Unlimited | Unlimited | Unlimited |
| AI AssistantRefine and repurpose your content using AI. Unlimited credits. | Included | Included | Included |
| Board viewOrganize your ideas into kanban-style columns. | Included | Included | Included |
| Browser extensionOpen Buffer on any web page and add content directly to your queue. | Included | Included | Included |
| Publishing | |||
| Scheduled posts per channelThe number of scheduled posts per channel at one time. Learn more. | 10 | Unlimited | Unlimited |
| Threaded postsPublish threads to X, Bluesky, Threads, and Mastodon. | 1 | Unlimited | Unlimited |
| QueueCreate a queue of posts that you can re-arrange or shuffle. | Included | Included | Included |
| Visual content calendarVisualize your content schedule across weeks or months. | Included | Included | Included |
| Reminder notificationsGet a mobile notification when it’s time to post so that you can finish the post natively. Available for Instagram, TikTok, and YouTube. | Included | Included | Included |
| Start PageA landing page with links to your content. A Start Page counts as a channel towards your plan. | Included | Included | Included |
| Duplicate postsClone your posts and reuse them. | Included | Included | Included |
| Link shorteningAutomatically shorten the links you share. | Included | Included | Included |
| First comment schedulingSchedule a first comment with your Instagram or LinkedIn posts. | Not included | Included | Included |
| Channel groupsGroup your channels for easy bulk selection when scheduling. | Not included | Included | Included |
| Hashtag managerSave and reuse hashtags. | Not included | Included | Included |
| Custom video coversChoose a frame from your video. Available for Facebook, Instagram, and TikTok. | Not included | Included | Included |
| Analytics | |||
| Basic analyticsBasic engagement data on individual posts. | 30-day history | Unlimited | Unlimited |
| Performance overviewAn overview of key metrics including engagements and impressions. | Not included | Included | Included |
| Custom analyticsCustomize your analytics by tagging content. | Not included | Included | Included |
| Best time to postGet suggestions for what, when, and how often to post based on your data. | Not included | Included | Included |
| Audience demographicsAge, gender, and location insights. | Not included | Included | Included |
| ReportsBeautiful reports that you can export as a spreadsheet, PDF, or as images. | Not included | Included | Included |
| Custom UTM parametersSet UTM parameter values within Buffer to organize your traffic data. | Not included | Included | Included |
| Branded reportsAdd your logo and generate a cover page. | Not included | Not included | Included |
| Engagement | |||
| Reply to commentsReply to comments on your Facebook and Instagram posts. | Not included | Included | Included |
| Highlight important commentsImmediately identify comments with questions or negative sentiment. | Not included | Included | Included |
| HotkeysKeyboard hotkeys and smart emojis help you quickly interact. | Not included | Included | Included |
| Collaboration | |||
| Included usersThe number of users who can access and contribute content to your Buffer account. | 1 | 1 | Unlimited |
| Two-factor authenticationTwo-factor authentication codes can be generated via SMS or Google Authenticator (available on iOS and Android). | Included | Included | Included |
| NotesAdd internal comments to your content. | Included | Included | Included |
| Approval workflowsManage who can draft and approve posts across your team. | Not included | Not included | Included |
| Custom access and permissionsManage which channels each team member is invited to use. | Not included | Not included | Included |
| Integrations | |||
| CanvaImport content directly from Canva. | Included | Included | Included |
| UnsplashSearch and attach images from Unsplash. | Included | Included | Included |
| DropboxImport files directly from Dropbox. | Included | Included | Included |
| Google Drive and PhotosImport files directly from Google Drive and Photos. | Included | Included | Included |
| One DriveImport files directly from One Drive. | Included | Included | Included |
| ZapierAutomate your workflows and connect Buffer to hundreds of other apps. | Included | Included | Included |
| IFTTTAutomate your workflows and connect Buffer to hundreds of other apps. | Included | Included | Included |
| WordPressAdd Wordpress content to your queue using a WP plugin. | Included | Included | Included |
| FeedlyShare content from your Feedly feed. | Included | Included | Included |
| PocketShare content from your Pocket account. | Included | Included | Included |
| BitlyAdd custom shortlinks to your posts. | Included | Included | Included |
| Support | |||
| Self-service knowledge baseAccess to our comprehensive Help Centre, where you’ll find how-to guides, most popular questions, and video tutorials. | Included | Included | Included |
| Email supportFast and helpful support via email — a whole team of people cheering for you. | Included | Included | Included |
FAQs
What features are supported for each specific channel?
What features are supported for each specific channel?
The table below lists the core features that are available for each channel and profile type.
| Channel | Automatic Publishing | Notification Publishing (Reminders to post) |
Basic Analytics | Advanced Analytics | Engagement |
|---|---|---|---|---|---|
| Bluesky profiles | Included | Not included | Included | Not included | Not included |
| Facebook pages | Included | Not included | Included | Included | Included |
| Facebook groups | Not included | Included | Not included | Not included | Not included |
| Google My Business profiles | Included | Not included | Not included | Not included | Not included |
| Instagram business accounts | Included | Included | Included | Included | Included |
| Instagram creator accounts | Included | Included | Included | Included | Included |
| Instagram personal profiles | Not included | Included | Not included | Not included | Not included |
| LinkedIn pages | Included | Not included | Included | Included | Not included |
| LinkedIn profiles | Included | Not included | Included | Not included | Not included |
| Mastodon profiles | Included | Not included | Included | Not included | Not included |
| Pinterest boards | Included | Not included | Included | Not included | Not included |
| Start Page | Included | Not included | Included | Not included | Not included |
| Threads profiles | Included | Not included | Included | Not included | Not included |
| TikTok business profiles | Included | Included | Included | Not included | Not included |
| YouTube (Shorts) | Included | Included | Included | Not included | Not included |
| X / Twitter free profiles | Included | Not included | Not included | Included | Not included |
| X / Twitter premium profiles | Included | Not included | Included | Included | Not included |
What are the billing options for Buffer’s paid plans?
What are the billing options for Buffer’s paid plans?
You can choose to pay for your plan on a monthly or annual basis. By selecting annual billing, you’ll receive a 20% discount. You can switch between monthly and annual billing at any time. If you switch billing frequencies, any necessary prorations or refunds will be automatically applied.
What payment methods does Buffer accept?
What payment methods does Buffer accept?
We accept credit and debit card payments from Visa, Mastercard, American Express, JCB, Discover, and Diners Club. Unfortunately, we cannot accept PayPal, checks, or bank transfers at this time. Learn more about our accepted payment methods.
Does Buffer have a free trial?
Does Buffer have a free trial?
Yes, we offer a 14-day free trial for our Essentials and Team plans. During the trial, you can upgrade to a paid plan or switch to our Free plan at any time. You can also start using Buffer for free right away by signing up for our Free plan without needing a trial period.
What happens at the end of the 14-day trial?
What happens at the end of the 14-day trial?
If you decide to continue with a subscription after your trial, simply enter your payment details under the "Billing Method" section in your account settings. If you don’t wish to upgrade and haven’t entered your payment details, your account will automatically be downgraded to the Free plan.
Any scheduled posts will still be published after the trial ends, provided the connected social channels are not locked. Channels will be locked if you exceed the three-channel limit for the Free plan.
Can I keep my three free channels if I upgrade from Buffer’s Free plan to a paid plan?
Can I keep my three free channels if I upgrade from Buffer’s Free plan to a paid plan?
If you decide to upgrade to a paid plan, you will pay for each channel — including any channels you had while on the Free plan. This is because paid plans offer unlimited usage and advanced features for all channels you’ve connected to Buffer.
What is the scheduled post limit for each plan?
What is the scheduled post limit for each plan?
The Free plan allows 10 scheduled posts per channel. Once a post is published, the slot becomes available again, up to the 10-post maximum per channel.
For the Essentials and Team plans, you have unlimited scheduled posts per channel. Unlimited scheduling is subject to our fair use policy, which caps usage to 5000 posts per channel. We describe this as “unlimited” because no one has ever exceeded this cap.
Does Buffer offer a discount to non-profit organizations and charities?
Does Buffer offer a discount to non-profit organizations and charities?
Yes, Buffer proudly offers a 50% discount on paid plans for nonprofit and charity organizations. Learn more about our nonprofit discount.
Does Buffer charge Value-Added Tax (VAT) to customers?
Does Buffer charge Value-Added Tax (VAT) to customers?
Buffer applies the local standard Value-Added Tax (VAT) rate for B2C customer located in the United Kingdom. B2B customers may be eligible for VAT exclusion through reverse charge. You can enter your VAT number to have VAT excluded from your invoice. Learn more about taxes and VAT.
When were the prices of Buffer’s plans last updated?
When were the prices of Buffer’s plans last updated?
Our pricing was last updated in August 2021. Learn more about what goes into Buffer’s pricing.