Blog - Page 25
A collection of 2,568 blog posts
We’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm.
For small business owners, who are deeply connected to their companies but not the sole defining element of them, it can be hard to know how much personal content to share on a business account. We’re breaking down your options in this guide.
Done well, building your thought leadership can help you foster trust and credibility with customers, become a go-to voice in your industry, and open up amazing opportunities. A seasoned LinkedIn thought leader shares her tips for how to get started.
Want to build a thriving following for your brand—but have a tiny budget? Learn affordable yet effective community-building strategies from the marketing expert behind the communities at theSkimm and JIGGY puzzles.
Separating your personal brand from your business both strengthens your business and allows individual autonomy and professional growth. A branding expert shares how to build them both, strategically.
Damian shares his journey from hemp farmer, to teacher, to business accelerator leader, and the economics behind why he focuses so hard on encouraging people to become hemp farmers.
A list of 21 small businesses that have really impressed us this year.
I’ve recently been going through the process of hiring a new social media manager for Buffer so I wanted to share what I’ve learned so far to help anyone else who wants to bring on a social media manager for their team.
It’s hard to overstate the importance of furniture in our lives. We literally live our life on furniture, yet often don’t realize the impact our chosen furnishings have on the planet in terms of chemicals, greenhouse gasses, and material waste. Phantila Phataraprasit learned about sustainability early in life and wanted to build the kind of sustainable brand she’d be proud to shop at, so she decided to do something about it and co-founded Sabai Design , a sustainable fur
Running out of new content ideas is a common pain point. If you’re stumped on what to post, read on for some pointers from Buffer’s Audience Marketer on overcoming that mental block and getting creative with new, engaging content.
Collecting and telling your Origin, Adversity, and Innovation stories is a powerful way to build an authentic brand that connects more deeply with the people you serve. Here’s how.
At Buffer, we’re constantly experimenting with ways we can improve our products and try out new ideas. We recently launched Start Page , a beautiful, flexible, mobile-friendly landing page that you can build in minutes and update in seconds. As a Software Engineer on Buffer’s team I’ve tackled a long list of fun projects, including Start Page. One thing I love about this project, is that as we foray deeper and deeper into user-generated content and customization, w
If you’re seeking a bit more balance while simultaneously wanting to continue growing your business, this article is for you.
Featuring insights from Buffer’s Small Business, Big Lessons podcast episode six and the accompanying unpublished interview, Zingerman’s co-founder Ari Weinzweig shared the company’s founding story and how open book management unlocked new scaling opportunities for the company.
Hiring via social media should be so much bigger than just using LinkedIn. Read on for some insights from Buffer’s Director of People on how both small businesses and growing ones can create a strategy for finding the best talent via social media.
Featuring insights from Buffer’s Small Business, Big Lessons podcast episode five, and the accompanying unpublished interview, Natalie shared Wildbit’s journey from a growth-focused business machine to a company that’s excited to find ways to work less.
Whether you’re using Canva, Adobe Spark, or any of the other design template tools on the web, read on for my best advice for making sure your brand continues to shine.
Featuring insights from Buffer’s Small Business, Big Lessons podcast episode four, and the accompanying unpublished interview, multiple employee-owners of the Trident shared why the bookstore moved to employee ownership and how the shift positively impacted the business.
Now, with just a few clicks, you can import content directly into Buffer from Dropbox, Google Drive, and One Drive. Alongside our recent Canva integration — it has become easier than ever to create and publish social media posts without having to leave Buffer.
While you can gain plenty of traction simply by posting now and then, there are tools you may not know about that can improve your impact. Read on for a few new ways to start using LinkedIn today—along with examples of how a few entrepreneurs have put them to use.
There are a lot of great ways to come up with content ideas that don’t require an entire social team. Here are a few ideas that I’ve seen work over the years.
Before they ever made a single jacket, Paynter Jacket Co. founders Becky Okell and Huw Thomas talked about iconic jackets on Instagram. To their followers, it was a community to talk about all things jackets. To Becky and Huw, it was product development research. But to the startup world, it’s simply called “building in public.” Originally driven by passion, building in public became Paynter’s recipe for success: By the time the duo launched the first Paynter jac
Featuring insights from Buffer’s Small Business, Big Lessons podcast episode two and the accompanying unpublished interview, Stephen shared what it’s like to pause on business operations to find your why - even as your business is failing - and use that knowledge to turn everything around.
Whether you’re looking to gain followers, boost sales, or serve your audience on a wider scale, take a page from the playbook of these small business owners, with the confidence that—whatever changes may come to Instagram—they’ve worked for business owners just like you.
