Instagram - Page 3
A collection of posts on Instagram

In this article, we dive into the new Instagram Subscriptions feature, its benefits for creators, how to set it up, and tips to make the most of Instagram Subscriptions as a creator.

From platform demographics to features, plus a deep dive into important factors to consider, here's what you need to know to find the social media sweet spot for your business.

Threads is a new text-based app by Instagram. Here's what you need to know.

You don’t have to be a viral content creator to benefit from creating Reels for your business. Learn how this founder gets 80 percent of her customers through Reels, without a massive follower count.

We couldn’t be more excited for this one. You can now enjoy all of the benefits of Buffer with an Instagram Creator account. For years, we’ve heard from folks that they want to connect a variety of Instagram accounts to Buffer. We have over 1 Million people who have connected an Instagram channel to Buffer, so we get this request a lot. We’ve been limited by Meta’s API only to allow Buffer users to connect Instagram Business accounts — until today. Manage all of your professional Instagram p

Thanks to the platform's transparency, we’ve pulled a few key points about how the Instagram algorithm works and looked into how creators might benefit.

"My hand is shaking. How can I draw?" This simple DM I received from a student late one night resulted in a single Instagram post that earned nine million views and doubled my following in just three months. View this post on Instagram A post shared by ANNA SOKOLOVA (@annasokolovaartist) This type of virality wasn’t always the norm for me. When I started working as a professional illustrator and artist more than 15 years ago, I ignored social media for a long time. But when I started teach

We're thrilled to announce that Buffer now supports full scheduling for Instagram Stories—one of the first platforms to offer this unique feature.

Catarina Rivera decided to forgo the quick sales moment of paid ads for slower community-building—and has still managed to grow a multi-six-figure business in just two years. Here are some of the strategies and investments that have helped her grow successfully and authentically.

Whether you’re a business owner looking to use content to grow your brand, or a content creator wondering about launching another stream of income, learn how to marry content and retail in a way that can lead to incredible results.

Creating a social media series is a great way to generate more content. We'll go over how to create one for your Instagram and TikTok accounts as well as provide examples from other content creators.

If you’re stuck, we’ve put together this list of creators that are creating incredible content with Reels and broken down what we think they do really well that you can replicate. Let’s get into it.

Every part of your Instagram bio is an opportunity to not only introduce (and re-introduce) yourself but also communicate your value to your audience. In this article, we’ll share some ideas for making the most of your Instagram bio and examples of some of our favorites.

Assie Khoussa’s ability to show up as herself on Instagram plays an integral role in the success of her small business. Learn how the entrepreneur’s authenticity and relatability won over her customers.

We analyzed the 184 posts @Buffer published on Instagram to figure out if carousel posts get more engagement. For us, they do (by 2.37%), but it’s more complex than you might think.

In order to get the attention of the massive audience for Stories, you’ll need to get creative. We’ve put together some great uses we’ve come across that you can apply to your next Story.

Instagram Reels proved to be the key marketing strategy allowing these small businesses to prosper.

Whether you’re looking to gain followers, boost sales, or serve your audience on a wider scale, take a page from the playbook of these small business owners, with the confidence that—whatever changes may come to Instagram—they’ve worked for business owners just like you.

There’s no denying that content creation is time-consuming. In this post, we're sharing a sustainable strategy for saving time planning and creating social media content to help you better support your overall business goals.

In this post, we give you a behind-the-scenes look at how a candle company leverages social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again.

After working and testing with thousands of customers, we have developed a solution that is truly focused on enabling you to build better relationships and a stronger brand on Instagram.

In this post, we give you a behind-the-scenes look at how Blume, a fast-growing skin, body, and period care brand, has mastered the art of marketing and selling to Gen Z.

Learn how a growing direct-to-consumer brand keeps their social media audience satisfied using original content and Buffer.

Instagram Stories was one of the most dynamic social media channels in 2019. So much happened with Stories — from new developments with the product to strong returns on Stories ads and organic reach. Over 500 million people use Instagram Stories every day. I’m definitely among that group. And at Buffer, Stories has been a major focus in 2019 as well.