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Buffer and Instagram publishing

Turn insights into action with Instagram analytics

Dive deep into your social media performance with Buffer's intuitive yet powerful Instagram analytics. Learn what’s working, boost engagement, and create content your followers love.

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Instagram analytics

Track link in bio clicks

See how many clicks your link in bio has received with Start Page.

Stories & Reels analytics

Learn which Stories and Reels had the highest engagement.

Boosted post insights

Compare boosted and organic post results overtime.

Audience demographics

Get insight into your audience so you can create posts they’ll love.

Post performance

Discover what your
followers love

Analyze key Instagram metrics to see what posts are loved by your followers, so you can consistently craft engaging content that actually gets seen.

Instagram Post Performance
Follower growth

Strategize with follower growth insights

Track the growth of your followers and engagement trends over time to see if your Instagram content strategies are working to attract more followers.

Instagram Follower Growth
Best time to post

Beat the Instagram algorithm

Buffer’s Instagram analytics analyzes when your audience is most active and reveals when and how often to post to increase your visibility, followers, and engagement – your solution to beating the algorithm.

Best time to post

Create beautiful Instagram reports

Create beautiful reports, and easily export them — to share in a click.
Make them your own by adding the charts and graphs that matter the most to you.

Create beautiful Instagram reports
Stories & Reels

Get more eyes on your Stories

Buffer's Instagram analytics provides insights into your Stories' performance (views, replies, exits, and more), helping you craft more engaging and reply-worthy content.

Create beautiful Instagram reports

Analyze with precision

Tag related posts within a campaign or theme to analyze their performance as a whole, providing valuable insights and reports for your social media marketing strategy.

Create beautiful Instagram reports
All social media analytics

Your one-stop hub for all your social analytics

Buffer's intuitive analytics dashboard is thoughtfully built and continuously improved by our small, dedicated team to ensure you can accurately track your social media performance for Instagram, Facebook, Twitter, and LinkedIn.

Facebook analytics

Discover what your community loves, refine your marketing strategy, and achieve your social goals with Buffer’s Facebook analytics.

LinkedIn Analytics

Buffer's LinkedIn Analytics offers continuous insights, allowing you to iterate and enhance your LinkedIn strategy for better reach.

Twitter analytics

Find easy ways to boost your reach, followers, and clicks by creating tweets that catch-the-eye, with the help of Buffer’s Twitter analytics.

Grow your audience

Manage all of your social media accounts from one place. Plan, create, schedule, analyze and more with Buffer.

Up your game with Instagram Analytics

Learn what’s working, crush your goals, and grow your audience on Instagram.

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Why do small and medium-sized businesses choose Buffer?

Millions of small and medium-sized businesses, entrepreneurs, and creators choose Buffer for our commitment to transparency, customer-first approach, and powerful and generous free plan. Our goal is to make marketing across organic channels easy and affordable for everybody. We provide innovative features at a fraction of the cost, keeping you ahead in the ever-evolving social media landscape (we were the first tool of its kind to connect with Mastodon and integrate artificial intelligence).

We’d love for you to join us! Try Buffer for free

Which types of Instagram accounts does Buffer support?

Buffer supports Instagram professional accounts, which includes "business" and "creator" accounts. Buffer does not support personal Instagram accounts. Click here to see what type of Instagram account you have.

Can I track both organic and paid post performance with Buffer?

Yes, Buffer tracks and provides insights for boosted and organic Instagram and Facebook posts. Organic posts and boosted posts are represented by blue and green respectively in Buffer’s bar charts so that you can easily identify them.

Does Buffer provide insights on the best times to post on Instagram?

Yes, Buffer provides you with your best time to post on Instagram. Buffer’s best time to post chart shows you your best times to post to maximize your reach. Your predicted reach for each hour is calculated using data from your previous posts and your follower’s online activity.

Can I schedule carousel posts to publish automatically?

Yes, you can schedule carousel posts to be published automatically to Instagram with Buffer—no need for reminders.

What Instagram metrics does Buffer track?

Buffer’s Instagram analytics tracks the following metrics:

  • Posts
  • Stories
  • Reach
  • Impressions
  • Engagement
  • Engagement Rate
  • Likes
  • Comments
  • Post Saves
  • Replies
  • Exits (related to Instagram Stories)
  • Completion Rate (related to Instagram Stories)
  • New Followers
  • Total Followers

You can find a detailed description of each Instagram metrics tracked via Buffer here.

Can I analyze the performance of Instagram Stories and Reels in Buffer?

Yes, within Buffer's Instagram analytics tools, the Stories tab allows you to see your reach and completion rate of each Instagram story, as well as your total number of impressions and exits, and your average reach and completion rate.

Does Buffer offer audience demographic insights for Instagram?

Yes, Buffer offers audience demographic insights and data for Instagram. The Audience tab within your analytics dashboard displays information on your audience demographics, such as age, gender, and location. This allows you to learn more about the people that matter to your business, and in turn, create content most suited to them.