Resources - Page 7
A collection of posts on Resources
How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Thankfully, there are a bunch of awesome social media management tools available to help. These tools can streamline your workflows, help you save some time and even ensure your content reaches the right audience at th
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #110) we’re chatting about all of this and more: * According to an interesting article from Digiday, Facebook is shifting gears with brand advertisers. After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and Messenger engagement. * Facebook interv
* After Twitter changed its rules on sharing identical tweets, we set out to experiment with new ways to boost the reach of our best tweets. * This strategy helped us to generate 122 percent more impressions, 87 percent more engagements, and 90 percent more link clicks for our top tweets. * It’s incredibly simple to implement this strategy — you just need to identify your best tweets and retweet them — and it can be done using Buffer or directly on Twitter.com (and Twitter apps). Keep readi
While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users. And we’ve seen first-hand that businesses are working hard on perfecting their LinkedIn marketing strategy so that they can tap into the world’s largest professional network. A few months ago, we asked you (our readers) to let us know which social media networks you would like to learn more about – LinkedIn (53%) ca
The greatest marketing campaigns are the ones that connect with us, inspire action and leave a lasting impact. Think Casey Neistat’s ‘Make It Count ‘ collaboration with Nike, Airbnb’s ‘Belong Anywhere ‘ or Patagonia’s ‘ Fighting for Public Lands ‘. Very few businesses ever achieve anything that connects with their audience like these campaigns. In fact,
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Looking to catch up on the latest social media news, but short on time? We have you covered! Join 17,000+ weekly listeners for the Buffer podcast, The Science of Social Media, where we bring you the latest and greatest in social media marketing news, updates, stories, insights, and actionable takeaways. This week we have a super interesting episode lined up for you, starting with specific details around Facebook’s plan t
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS What do psychology and social media have in common? A lot more than you might imagine! Believe it or not, there are some very scientific reasons that people like, share, comment, click, and even purchase products online. Understanding the psychology facts behind the way audiences think on social media is the first step in creating better experiences, stronger relationships, and even more loyal customers in the long run.
Facebook has made some big changes to business Pages in order to better support small and local businesses. Over 80 million businesses use Facebook Pages, with more than 1.6 billion people around the world are connected to them. And each week, two out of three people on Facebook visit a local business Page or an Event Page. So it’s clear that business Pages are an incredibly important part of the Facebook ecosystem. However, as Page reach and engagement continues to dip for brands, Facebook ha
What a year for Business Pages on Facebook! It sure feels like every time we as marketers and business owners think we have our Facebook marketing strategy figured out, a major algorithm change is announced or a new tactic becomes the latest trend. Over the years, we’ve learned that the best way to reach our audiences on Facebook is to study the data, experiment constantly, be open to learning, and take a growth mindset. In the spirit of learning, we partnered with BuzzSumo to analyze more th
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Is your business prepared for the future of social media? The social media industry changes so quickly that it can be a challenge to keep up with all of the different announcements and platform updates from your favorite networks such as Facebook, Instagram, Twitter, and LinkedIn. That’s why we’ve created news episodes on The Science of Social Media where Hailley and I discuss the most important trending topics that your
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS It seems like everywhere we look there’s some new social media or marketing tactics being touted as the next big thing. As marketers and businesses, we’re constantly looking for ways to reach our audience in creative ways and so we often jump around from strategy to strategy – often leaving what used to work in the past. But what about those marketing tactics that once worked like a charm? Today on The Science of Social
Car Next Door is a car-sharing platform that enables customers to hire a vehicle from a community of local owners and its long-term objective is huge. In fact, when Kate Trumbull, the company’s communications director, told us their vision, we were kind of stunned: Our mission is to free people and the planet from the ‘one person, one car’ mentality. Now that is an audacious goal. Getting cars off the road, reducing pollution and waste, and buildin
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS There is always so much happening in the social media marketing industry that it can be a challenge to keep up with all of the latest news and insights. From constant changes to the Facebook and Instagram algorithms to the silent growth of LinkedIn and the launch of Instagram’s IGTV, marketers and businesses have their hands full. That’s why we’ve created what we call “Minisodes” on the Buffer Podcast – The Science of So
As marketers, we’re all too familiar with putting off executing on an idea. There’s always a perfectly good reason for this: the end goal hasn’t quite crystallized yet. The resources and budget need to be better thought through. The analytics systems in place don’t seem up to par. …you know how the rest goes. The underlying problem? We badly want to “do it right” so much that we end up not doing it at all. Perfectionism paralysis at its finest – and ironically, the higher the stakes are, the
💡Looking for an easy way to save all your best ideas? Check out Ideas from Buffer → We’ve all been there. Staring at that dreaded blinking line on a blank page. Every marketer knows the pain of struggling to come up with a topic for their next article, email or social media post. And while there are lots of ways to come up with great content ideas, I’d like to show you one that doesn’t get talked about much. It’s a simple strategy that I’ve used to source content ideas for blog posts, work
If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand. I know I have. But now, I believe it’s time to reconsider these studies. In the last few years, more and more studies on the best times to post have been released. (At Buffer, we contributed to this too!) And while knowing your best time to post is still very relevant, I’m starting to feel that it’s no longer useful to refer to studies on
Too busy to read? Just click the play button below to listen to Hailley and Brian discuss the Instagram algorithm on our podcast. How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS The way we consume content has always been driven by technology. In the early 20th century, cinema was the clear leader, with 65 percent of the U.S. population attending the cinema each week in 1930. Then came the television, and scarcity turned into abundance. Instead of having to go to the cin
Too busy to read? Just click the play button below to listen to this post. “We love coffee, but we love community and people more.” This Foster Coffee Company credo isn’t just a brand statement. It’s at the heart of their social media strategy too. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. “Two and a half years ago we were just brewing coffee at the farmers’ market, and we learne
Too busy to read? Just click the play button below to listen to Hailley and Brian discuss the Instagram algorithm on our podcast. How exactly does the Instagram feed work? That question has puzzled marketers ever since Instagram first introduced its algorithm in July 2016. The Instagram algorithm was introduced to help surface the best, most relevant content to each user every-time they check their feed. Until now, though, the inner-workings of the feed have been kept under wraps, but recen
As a social media manager, you likely spend a good chunk of your day scheduling content for your brand’s social media profiles. We understand the challenge. Social media scheduling can be a time-consuming process. So we would love to help! In this post, I’ll be sharing some ways you can save time while scheduling content for social media using Buffer. 6 ways to save time scheduling content for social media 1. Create a posting schedule Instead of selecting a time for every single post you
Too busy to read? Just click the play button below to listen to this post. Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard University students in February 2004. And looking ahead, the Facebook of five years from now is highly unlikely to resemble the product that 2.2 billion people use every month right now. That’s no bad thing. If Facebook is to thrive over the next 5, 10, 15+ years, it’ll need to evolve. Here’s where we think it’s
Instagram has released a new way for users to easily share feed posts to stories. More than 300 million users now use Instagram stories daily and this update will enable them to share any post from their Instagram feed directly to stories. In the feature’s launch blog post Instagram explained : When you come across something in feed that inspires you — like a post from
Lead generation is an important task for any marketing department. And for most companies lead generation means focusing on creating lead capture forms and driving traffic back to those forms. But that’s not the only way to generate new leads for your business. Nowadays, social media content can play an integral role in lead generation for businesses of all sizes. But how does someone go from viewing a piece of content on Facebook to making a purchase? Look no further than the NFL’s M
Up to €20 million… or four percent of your total worldwide annual turnover of the previous financial year, whichever is higher. That’s the penalty for failing to comply with the General Data Protection Regulation (GDPR), the EU’s new data privacy law. Okay, sorry to start this post on such a heavy note, but the GDPR is very important to comply with. And not only that, I believe that the new regulation is something we should fully embrace as I can see it bringing around positive changes that c