All posts - page 32

A collection of 2,592 blog posts

FlowJan 18, 2022
Ask Buffer: Should I Post Personal Content on My Business Account?

For small business owners, who are deeply connected to their companies but not the sole defining element of them, it can be hard to know how much personal content to share on a business account. We’re breaking down your options in this guide.

FlowJan 10, 2022
How to Become a Thought Leader on LinkedIn

Done well, building your thought leadership can help you foster trust and credibility with customers, become a go-to voice in your industry, and open up amazing opportunities. A seasoned LinkedIn thought leader shares her tips for how to get started.

FlowJan 5, 2022
How to Build a Meaningful (and Massive) Community, From Someone Who’s Done it Twice

Want to build a thriving following for your brand—but have a tiny budget? Learn affordable yet effective community-building strategies from the marketing expert behind the communities at theSkimm and JIGGY puzzles.

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

This post was originally published on October 15, 2014, and we have just updated it with the latest information and screenshots of Twitter analytics. We're longtime Twitter fans, it's been an amazing tool for building personal brands and helping small businesses grow. Yelitsa Jean-Charlies is a good example of both, she's founder of Healthy Roots Dolls and she used Twitter to grow her brand and bring “the beauty of our diversity to the toy aisle.” Since 2017, she's been using Twitter to build

Small BusinessJan 3, 2022
Personal Brand, Meet Business Brand: How Small Business Owners Can Make Them Work Together

Separating your personal brand from your business both strengthens your business and allows individual autonomy and professional growth. A branding expert shares how to build them both, strategically.

16 Small Business Resources for First-Time Entrepreneurs

We scoured the internet and curated a list of free and low-cost online resources, including blogs, courses, books, and podcasts to help you learn how to launch and run a business.

Why Damian Fagon Wants More Black People to Become Cannabis Farmers

Damian shares his journey from hemp farmer, to teacher, to business accelerator leader, and the economics behind why he focuses so hard on encouraging people to become hemp farmers.

Small BusinessDec 20, 2021
21 Small Business Brands We Love

A list of 21 small businesses that have really impressed us this year.

How to Name Your Business: 8 Types of Names to Avoid

Your business’s name is one of the first impressions new customers have of your company. It’s your first chance to delight and intrigue them, as well as communicate the core value of the product or service you sell. And, based on how quickly people make long-term judgments of brands, your business name is an important step toward building long-lasting customer loyalty. The best business names are clear, memorable, and give your company room to grow. They also stand out from your competition and

FlowDec 15, 2021
How to Hire a Social Media Manager: Our Exact Process and Job Description

I’ve recently been going through the process of hiring a new social media manager for Buffer so I wanted to share what I’ve learned so far to help anyone else who wants to bring on a social media manager for their team.

The 7 Components of a One-Page Business Plan

So, you have a business idea. Next step: take it to investors. But to convince them to invest, you’ll need a punchy proposal. That proposal is called a one-page business plan or a written document that describes your company’s core objectives and how you aim to achieve them. Your business plan doesn't need to be lengthy—often, a one-page business plan is more than enough to describe your company's core objectives and how you aim to achieve them. There are seven components to a proper one-page

FlowDec 14, 2021
Inside Sabai Design’s Sustainability Approach to Building a Business

It’s hard to overstate the importance of furniture in our lives. We literally live our life on furniture, yet often don’t realize the impact our chosen furnishings have on the planet in terms of chemicals, greenhouse gasses, and material waste. Phantila Phataraprasit learned about sustainability early in life and wanted to build the kind of sustainable brand she’d be proud to shop at, so she decided to do something about it and co-founded Sabai Design , a sustainable fur

FlowDec 13, 2021
Ask the Buffer Team: What If I Don’t Have Anything to Share on Social Media?

Running out of new content ideas is a common pain point. If you’re stumped on what to post, read on for some pointers from Buffer’s Audience Marketer on overcoming that mental block and getting creative with new, engaging content.

Small BusinessDec 10, 2021
The Stories That Matter for Your Business: A Framework That’ll Help You Influence, Engage, and Connect

Collecting and telling your Origin, Adversity, and Innovation stories is a powerful way to build an authentic brand that connects more deeply with the people you serve. Here’s how.

OverflowDec 9, 2021
Load Fonts Fast

At Buffer, we’re constantly experimenting with ways we can improve our products and try out new ideas. We recently launched Start Page , a beautiful, flexible, mobile-friendly landing page that you can build in minutes and update in seconds. As a Software Engineer on Buffer’s team I’ve tackled a long list of fun projects, including Start Page. One thing I love about this project, is that as we foray deeper and deeper into user-generated content and customization, w

How to Do Market Research for Small Businesses

Market research is the process of organizing information about your target audience. It’s the single most important thing you can do to attract and delight customers, launch high-value products, and maintain a competitive edge. But, when you’re a small business owner, you’re juggling so many responsibilities that market research gets put on the backburner. Big businesses spend months and huge budgets to understand their customers, but small business owners have to be thriftier to understand the

Small BusinessDec 8, 2021
How Small Business Owners Can Find Balance in an Always-on World

If you’re seeking a bit more balance while simultaneously wanting to continue growing your business, this article is for you.

FlowDec 7, 2021
Why Zingerman’s Teaches All Employees About Cash Flow, Revenue, Depreciation, and Expense Management

Featuring insights from Buffer’s Small Business, Big Lessons podcast episode six and the accompanying unpublished interview, Zingerman’s co-founder Ari Weinzweig shared the company’s founding story and how open book management unlocked new scaling opportunities for the company.

FlowDec 6, 2021
How Social Media Can Help You Find and Hire the Right People for Your Business

Hiring via social media should be so much bigger than just using LinkedIn. Read on for some insights from Buffer’s Director of People on how both small businesses and growing ones can create a strategy for finding the best talent via social media.

Why Wildbit’s Belief that Businesses are Imaginary Could Become the Future of Work

Featuring insights from Buffer’s Small Business, Big Lessons podcast episode five, and the accompanying unpublished interview, Natalie shared Wildbit’s journey from a growth-focused business machine to a company that’s excited to find ways to work less.

Dec 2, 2021
How to Name Your Business: 8 Types of Names to Avoid

Your business’s name is one of the first impressions new customers have of your company. It’s your first chance to delight and intrigue them, as well as communicate the core value of the product or service you sell. And, based on how quickly people make long-term judgments of brands, your business name is an important step toward building long-lasting customer loyalty. The best business names are clear, memorable, and give your company room to grow. They also stand out from your competition and

FacebookDec 1, 2021
Facebook Marketing for Small Business: How to Build Your Presence

Facebook can help you magnify brand awareness, find new customers, nurture customer loyalty, increase website traffic, improve sales, and enhance customer service. All it takes is a free business page to get started.

The No-Fluff Small Business Marketing Guide for Entrepreneurs with Big Dreams

There are so many marketing guides out there, written by gurus and big companies that share their secrets to success. They tell you exactly what you need to do to get results from your marketing. But not really. Because you’re not a big company and small business marketing strategies are so different—you’re working with different budgets, target audiences, and platforms. A comprehensive guide built by Nike probably won’t work for you. In fact, it will probably hurt you more than help you. Mark

FlowNov 22, 2021
A Branding Expert Shares: How to Use Design Templates Like a Pro

Whether you’re using Canva, Adobe Spark, or any of the other design template tools on the web, read on for my best advice for making sure your brand continues to shine.