Blog - Page 28

A collection of 2,459 blog posts

ReportsAug 13, 2020
Shareholder Update: Q2 2020 and July

Note: This is the quarterly update sent to Buffer shareholders, with a bit of added information for context. We share these updates transparently as a part of our ‘default to transparency ’ value. See all of our revenue on our public revenue dashboard and see all of our reports and updates here . It's been quite the y

How Huel Uses Social Media to Reach an Audience of 400,000+

Learn how a growing direct-to-consumer brand keeps their social media audience satisfied using original content and Buffer.

OpenJul 30, 2020
When We Need to Move Quickly We Work in Task Forces. Here’s How We Set Them Up

Making and communicating decisions across an organization can be a challenge anytime. Making decisions during a pandemic is a whole new level of challenge. When the impact of COVID-19 started to grow, we at Buffer, like many others, needed to move as quickly as possible, gather a lot of information, and make big decisions that would ultimately impact our team, our customers, and our business. This presented a unique challenge. A lot of the decisions spanned the entire company and needed to be

The Evolution of Product at Buffer and the Next Step: We’re Hiring a VP of Product

We've been building Buffer for coming up to ten years now. We’re currently a 90-person fully remote team with over 70,000 paying customers and $20M in annual revenue. We’re proud to be a leader in the space of social media management, and to operate long-term as an independent and profitable business. As a company, we’ve rallied around serving small businesses. We’re also passionate about challenging suboptimal approaches to how work happens and how employees are treated. Our current 4-day work

Content MarketingJul 21, 2020
A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Learn the Unsplash strategies working today and how you can make the most of this "blue ocean" channel.

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

In this post, we give you a behind-the-scenes look at how Jot Coffee, a newly launched DTC coffee brand, built excitement for its launch on Instagram and how to create a community from day one.

OpenJul 2, 2020
Why Transparent Email Stopped Working For Us and What We Do Instead

We used to have a system called "transparent email" for all internal communication at Buffer. That stopped working for us, here's what we do now.

OpenJun 17, 2020
Buffer Is Moving to a 4-Day Workweek for the Rest of 2020

We’ve decided to conduct a long-term pilot of the 4-day workweek. See our results so far and what we're adding next.

OpenMay 30, 2020
We’re Trying a 4-Day Workweek for the Month of May

As April comes to a close, and we look ahead to another month where our global team is living in various forms of lockdown and isolation, I decided that for the month of May, Buffer will operate under a 4-day workweek (at full pay) across the whole 89-person team. We’re in a period of time where there’s a layer of added anxiety and stress in all of our lives. At Buffer, we’ve been encouraging taking time off, and relaxing productivity expectations, in addition to shifting internal deadlines, bu

OpenMay 28, 2020
How We Hold an Engaging All Hands Meeting as a Remote Team

Many companies have a regular All Hands meeting. Generally, this is a company-wide gathering for all employees (‘all hands on deck’) to hear from the organization’s leaders and discuss the state of the company. At Buffer, the All Hands meeting is a key element of our communication and culture. As we grow, there’s an increased need to hear regularly from our CEO and leadership team and get on the same page about strategy and direction. Every month we alternate between a presentation-based All H

OpenMay 25, 2020
Snowmelt Meetings: Why I’m Meeting With My Team Even More Right Now

“When spring comes, snow melts first at the periphery, because that is where it is most exposed”Andy Grove This quote comes from Andy Grove , Intel’s former CEO, and which I was reminded of in the most recent book I finished reading, Seeing Around Corners by Rita McGrath. The idea is that snow melts first from the edges, at the periphery. This is where the first c

We Are Sunsetting Reply, Here’s Everything You Need to Know

In 2015, we made Buffer’s most significant acquisition and acquired Respondly , which became Reply, our solution to help businesses deliver fast and responsive customer support on social media. We originally acquired it intending to diversify Buffer’s core product offerings. While it served that purpose, it has become clear over time that Reply is better suited for larger organizations and is not the best product for Buffer’s core custome

OpenApr 24, 2020
Is Remote Work Greener? We Calculated Buffer’s Carbon Footprint to Find Out

I have always assumed that a remote company must have a lower carbon footprint, but is that true?

OpenApr 13, 2020
Business as Abnormal: Every Message We’ve Shared With Our Team (So Far) During COVID-19

No one knows how to work during a pandemic, and we’re all grappling through it together. So in the spirit of sharing, here are all of the internal messages we’ve shared with our team and shareholders during this time.

OpenApr 10, 2020
The Evolution of Onboarding at Buffer: How We Welcome New Teammates

Here’s a look at how we’ve evolved the process of onboarding teammates at Buffer -- what we've stopped, started, and are doing next.

OpenApr 10, 2020
Sustainable Swag: Aligning Our Values with Our Merchandise

For the past few years, we’ve been on a journey to make sure our Buffer swag – the branded merchandise that goes out to teammates, customers and the world – reflects our Buffer values . Branded merchandise has a vast footprint on the environment — in terms of production, shipping, employment practices, and distribution — so we treat these decisions with care, always remembe

OpenApr 10, 2020
How I Master My Calendar on Buffer’s Distributed Team

Before I worked in a remote team , I was a freelancer and never needed to collaborate with teams very much. The way I used my calendar back then was pretty basic; maybe a birthday here and there. But when I joined Buffer in 2015 that suddenly changed. The more I grew as an engineer and the more I leaned into leadership and ultimately transitioned into management , the more I noticed how essential cal

OpenApr 10, 2020
Pay Analysis Update: Examining Equal Pay at Buffer in 2020

Editor’s Note: Thanks for checking out this post! We’ve released our updated 2021 pay analysis here. You can’t improve something if you don’t know that it needs to be improved. That was very true for us four years ago when we first started looking into equal pay at Buffer. We have long used a salary formula to determine all of our salaries – the same role in the same part of the world receives the same salary. That m

OpenApr 10, 2020
Introducing the Public Buffer Revenue Dashboard: Our Paying Customers, Annual Run Rate, and More

Transparency is one of our defining values at Buffer. We are excited to debut a new revenue dashboard!

OpenApr 10, 2020
Introducing Buffer’s Family Support Fund

One of the most conversation-provoking perks we’ve ever launched at Buffer is our Dependents Grant. This benefit provides a $3,000 USD stipend to teammates for each person who depends on their salary (including spouses, partners, children, grandparents, aunts, uncles, etc.). When it first launched in 2016, the grant was designed to show support for Buffer teammates as they navigated various life situations. “We we want to help our teammates feel taken car

OpenApr 10, 2020
Retreat Postponed by COVID-19: Message #1

This team communication regarding COVID-19 is part of our COVID-19 Response Series. You can see all the messages in the series here . * Shared: March 4, 2020 * Posted by: Courtney Seiter, Director of People * Title: We are postponing our planned June retreat in Athens We are postponing our planned June retreat in Athens Hi team; I have some tough news to share: In light of the COVID-19 situation developing across the world and out of an abundance of cautio

OpenApr 10, 2020
COVID-19 Customer Assistance Program: Message #6

This team communication regarding COVID-19 is part of our COVID-19 Response Series. You can see all the messages in the series here . * Shared: April 3, 2020 * Posted by: Joel Gascoigne, Buffer Founder and CEO * Title: Launching the COVID-19 Customer Assistance Program Launching the COVID-19 Customer Assistance Program Hey team, I’m glad to be sharing an update with you on how we’re planning to continue and expand the ways we’re helping customers get throu

OpenApr 10, 2020
CEO Note on COVID-19: Message #4

This team communication regarding COVID-19 is part of our COVID-19 Response Series. You can see all the messages in the series here . * Shared: March 26, 2020 * Posted by: Joel Gascoigne, Founder and CEO * Title: An assortment of thoughts on our approach during COVID-19 An assortment of thoughts on our approach during COVID-19 Hi team, As we come towards the end of another week in this pandemic, and many more places implement stay at home orders, I want t

COVID-19 Economic Impact: Message #3

This team communication regarding COVID-19 is part of our COVID-19 Response Series. You can see all the messages in the series here . * Shared: March 18, 2020 * Posted by: Caryn Hubbard, Director of Finance * Title: How we’re positioned to handle this new economic climate How we’re positioned to handle this new economic climate Hi team, The last couple of weeks have been atypical and unprecedented, unfolding in ways none of us could have imagined. Public