Brian Peters
A collection of posts by Brian Peters
A collection of 93 posts
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How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS This week we’re taking a journey through time and uncovering some of the greatest, yet most unexpected marketing lessons from some of history’s most influential thinkers, philosophers, and leaders. You may not realize it now, but there is so much we can learn from leaders like Socrates and Oprah and Cleopatra. Much of what they would consider their mantra has a ton of implications on marketing today. In episo
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling. – Pete Docter While we don’t typically associate the art of copywriting with social media captions, the two are deeply intertwined. A really good caption informs us about the things we canno
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers) are targeted with specific ads based on their behavior online. In other words, retargeting campaigns turn internet “window shoppers” into real paying customers for your business. While we as marketers would love to live in a world in which a majority of online visitors became customers, the truth i
There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. Specifically, vertical video vs. square video. While we know that square video (1:1
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything. Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive. Tools for content curation, discovery, scheduling, publishing, analytics, and more can be us
This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Wes Warfield from Nike shares how it handles engagement on Instagram. Chances are you’ve come across Nike on Instagram at one point or another. With more than 83 million followers around the world, Nike is easily in the top 20 most followed Instagram accounts globally (out of nearly one billion). As you might imagine, t
This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Grace McLaughlin shares how how Blenders Eyewear uses Instagram ads to grow its business. “We are a visual brand with a visual product so the image sharing platform makes for the perfect ad channel,” Grace McLaughlin explained to me over email. “We have a loyal community of content creators and brand ambassad
This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Hannah Caldwell shares how Bustle uses Instagram Stories. Stories were introduced to Instagram in August 2016, and as soon as the new featured dropped, the social media team at Bustle — a premium publisher reaching millennial women — were excited to see how the format could help the publisher connect with its audience in
This post is part of our Instagram Marketing Strategy series . The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Nick Dimichino shares exactly how Square’s been able to grow an engaged following on Instagram. When your product powers millions of businesses and sellers around the world , you’re bound to find some incredibly inspiring stories to share on social media. Yet
This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Kenny Sing, founder or Turn Studio, discusses how to grow an audience on Instagram. “I never jumped into Instagram as a way to make money. For me, it was much more awareness and follower focused. Instagram was – and still is – a real-time feedback loop for my work. It’s a way to find out if people are enjoying what I’m cr
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS A large majority of marketers wouldn’t consider themselves psychologists. Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. Great campaigns happen at the intersection of marketing and psychology. The sweet spot where your content and messaging connects with your audience on a deep, human level. Which, in a sense, makes all marketers aspiring p
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Each week on the Science of Social Media we cover some of the most important trends, news, research, and insights in social media marketing. In episode #129, we discuss the most in-demand skills of 2019 (according to LinkedIn), why we’re bullish on YouTube advertising, a brand new guide on Facebook engagement, Instagram’s latest feature, and much more! Whether you’re just getting started in social media or a seasoned m
Facebook marketing in 2019 isn’t dead. On the contrary, it’s far from it. Now removed from the dim outlook that businesses faced at the beginning of 2018, Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. In our big State of Social Media 2019 Report, we found that 93.7 percent of businesses use and are currently active on Facebook — the most among any other social media network. And although we continue to see a dramatic rise in the usage
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS 2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The always-online audiences of today want to be involved, interact, and co-create. The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year. But in order to be able to capita
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS When in doubt about your marketing strategy, turn to the social media experts. Often the best way to learn about a craft is from someone who has been in your shoes before. Social media marketing is becoming increasingly pivotal for businesses around the world. More emails are being sent and more blog posts are being published on a daily basis than ever before in history. But where are marketers to go for reliable insig
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. And there’s data to back that up, too! For example, did you know that 76% of businesses say video has helped them increase sales? Or that 80% of marketers say video has increased time spent on their website? This week we’re
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. And although algorithms are often difficult to understand, we need to learn to work with them and not against them if we want to find success. Luckily for us, big social networking sites often share updates on exactly what their algorithm prioritizes. For example, Facebook recently shared that m
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS According to the U.S. Small Business Administration, an incredible two-thirds of small business owners and entrepreneurs (66%) are personally responsible for three or more areas of their business, including marketing. From email and social media campaigns to pricing, branding, and strategy, it can be a challenge for many small business owners to excel at marketing while also focusing on growing their business. That’s w
An incredible 500 million people around the world use Instagram Stories on a daily basis (with that number rapidly growing by the minute). Besides being an interesting and fun way to connect with friends and family, Stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers. But where do you start? And what makes for great stories content? We partnered with Delmondo to answer these questions, and more! Together we analyzed more than 15,0
How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS In speaking with thousands of marketers and businesses over the past several years, we’ve learned that marketing has an incredible potential to impact people’s lives. In fact, the American Marketing Association defines marketing as: “The activity, set of institutions, skills, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS * If you try to do everything with your marketing strategy you end up doing next to nothing. Focus is key when developing new marketing ideas and exploring opportunities. * How and when to challenge your current assumptions and best practices on everything related to marketing. * Nine effective marketing ideas that don’t include blogging such as: podcasting, video series, live events, and tons more! Join 18,000+ weekly
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #117) we’re chatting about all of this and more. * For those launching a new product or tool or even project, Product Hunt can be a serious game-changer in terms of awareness, traffic, feedback, and so much more. * Twitter is a great place to repurpose content. If you’re creating content of any form: videos, b
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS * Influencer marketing is here to stay. Beauty, business, and tech influencers, among others, can help businesses to reach what can be difficult demographics. * Savvy brands recognize consumers want honesty and are using transparency and openness as a differentiator in influencer marketing campaigns. * Great influencer marketing campaigns include content that is compelling to your target audience, authentic to the story