
How to Create Your Own Social Media Calendar in 7 Simple Steps
A step-by-step guide to creating your own social media content calendar, expert guidance on why you need a social media calendar, plus the system we use in our marketing team at Buffer.
Social media tools made for small teams doing big things
Buffer gives you simple tools to plan content, collaborate with your team, and reach the people who matter most. TechSoup members get 50% off all paid plans — just create an account and verify your nonprofit status.
Create your account
Sign up for a free Buffer account using the email linked to your TechSoup membership.
Submit our non-profit form
Fill out a short form and upload your nonprofit documentation to verify your eligibility.
Schedule (for 50% less)
Once approved, you’ll get 50% off any Buffer paid plan — whenever you’re ready. You can stay on the free plan as long as you’d like.
Buffer is a social media platform built for small teams with big missions. We’re a values-driven company dedicated to helping purpose-led organizations grow their impact online — through simple tools, clear insights, and supportive guidance. That’s why we’ve partnered with TechSoup to offer eligible nonprofits 50% off all Buffer paid plans.
Save time creating, refining or repurposing your content with our AI Assistant
Manage, edit, and approve social media posts from your team
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Step-by-step guides, templates, and ideas to help support your cause and strengthen your community.
A step-by-step guide to creating your own social media content calendar, expert guidance on why you need a social media calendar, plus the system we use in our marketing team at Buffer.
A comprehensive guide to every social media content type, along with several ideas for each to fill your content calendar.
We poured over millions of posts on Instagram, Facebook, and more to pinpoint when the best times to post are for each.
Buffer is a user-friendly social media management platform trusted by nonprofits and mission-driven organizations worldwide. With Buffer, you can plan, schedule, and publish content across all major social networks from a single dashboard. Buffer includes powerful tools for collaboration, analytics, and audience engagement — helping you build your presence online and connect with your community more effectively.
We offer a 50% discount to all registered nonprofit organizations. All we need is proof of your nonprofit status — like a copy of your 501(c)(3) determination letter, or your country’s equivalent official documentation. This discount is available to both new and existing Buffer customers who are verified through TechSoup. Please complete the attached non-profit form if you meet these requirements.
You can request the nonprofit discount by completing our nonprofit discount form. As part of the process, you’ll upload a copy of your 501(c)(3) determination letter or your country’s equivalent official documentation to verify your nonprofit status.
We’ll review your submission and apply the 50% discount to your account once approved.
With Buffer you can plan, schedule, and share your content to Instagram, TikTok, Facebook, X (Twitter), Pinterest, LinkedIn, YouTube Shorts, Google Business Profiles, Bluesky, Mastodon, Threads, and Start Page all from one simple dashboard. Learn more in our Help Center.
Buffer integrates directly with the most popular content management, storage, and creativity tools. Use Dropbox, One Drive, Google Drive, or Google Photos to choose the perfect photo or image from your library. Or, you can use our Canva or Unsplash integrations to either create your own graphics or import a stock photo, all from within Buffer.