How to Create Your Own Social Media Calendar in 7 Simple Steps
A step-by-step guide to creating your own social media content calendar, expert guidance on why you need a social media calendar, plus the system we use in our marketing team at Buffer.
Buffer and TechSoup
Social media tools made for small teams doing big things
Buffer gives you simple tools to plan content, collaborate with your team, and reach the people who matter most. TechSoup members get 50% off all paid plans — just create an account and verify your nonprofit status.
How to get a nonprofit discount on Buffer
Create your account
Sign up for a free Buffer account using the email linked to your TechSoup membership.
Submit our nonprofit form
Fill out a short form and upload your nonprofit documentation to verify your eligibility.
Schedule (for 50% less)
Once approved, you'll get 50% off any Buffer paid plan — whenever you're ready. You can stay on the free plan as long as you'd like.
Apply for your nonprofit discount
What is Buffer?
Buffer is a social media platform built for small teams with big missions. We’re a values-driven company dedicated to helping purpose-led organizations grow their impact online — through simple tools, clear insights, and supportive guidance. That’s why we’ve partnered with TechSoup to offer eligible nonprofits 50% off all Buffer paid plans.
What you can do with Buffer
Plan and schedule posts across 10+ social platforms
Create, preview, and schedule posts across all major social platforms — Facebook, Instagram, X (formerly Twitter), LinkedIn, Pinterest, TikTok, Threads, Bluesky, Mastodon, YouTube, and Google Business Profile — all from one place.
Save time creating, refining or repurposing your content with our AI Assistant
Generate fresh ideas, repurpose existing content, and refine your messaging — all powered by AI built right into Buffer.
Collaborate with your team and approve posts before they go live
Share access and work together with your team. Use approval workflows to review posts before they're published, so everyone stays aligned on messaging.
Learn what's working with analytics
Access insights on reach, engagement, and performance to understand which messages resonate. Refine your narrative as you search for traction.
What people are saying
I’ve had Buffer for about 24 hours now and I honestly don’t know how I functioned without it before
Laura WestmoreSpeccy MediaExpert advice to help you stay consistent
Step-by-step guides, templates, and ideas to help support your cause and strengthen your community.
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FAQs
What is Buffer?
What is Buffer?
Buffer is a user-friendly social media management platform trusted by nonprofits and mission-driven organizations worldwide. With Buffer, you can plan, schedule, and publish content across all major social networks from a single dashboard. Buffer includes powerful tools for collaboration, analytics, and audience engagement — helping you build your presence online and connect with your community more effectively.
Who is eligible for the nonprofit discount?
Who is eligible for the nonprofit discount?
We offer a 50% discount to all registered nonprofit organizations. All we need is proof of your nonprofit status — like a copy of your 501(c)(3) determination letter, or your country’s equivalent official documentation. This discount is available to both new and existing Buffer customers who are verified through TechSoup. Please complete the attached nonprofit form if you meet these requirements.
How can I claim the nonprofit discount?
How can I claim the nonprofit discount?
You can request the nonprofit discount by completing our nonprofit discount form. As part of the process, you’ll upload a copy of your 501(c)(3) determination letter or your country’s equivalent official documentation to verify your nonprofit status.
We’ll review your submission and apply the 50% discount to your account once approved.
What social channels can I use Buffer with?
What social channels can I use Buffer with?
With Buffer you can plan, schedule, and share your content to Instagram, TikTok, Facebook, X (Twitter), Pinterest, LinkedIn, YouTube Shorts, Google Business Profiles, Bluesky, Mastodon, Threads, and Start Page all from one simple dashboard. Learn more in our Help Center.
What integrations can I use with Buffer’s content creation tools?
What integrations can I use with Buffer’s content creation tools?
Buffer integrates directly with the most popular content management, storage, and creativity tools. Use Dropbox, One Drive, Google Drive, or Google Photos to choose the perfect photo or image from your library. Or, you can use our Canva or Unsplash integrations to either create your own graphics or import a stock photo, all from within Buffer.