Small Business - Page 7

A collection of posts on Small Business

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The best thing about a landing page is that you can create one by yourself, in some cases within minutes — without coding skills or a large budget. This step-by-step guide will show you how.

Reading time6 minute read

Topic
Flow
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Three young brothers launched their very own small business as a way to supplement their allowance and, more importantly, empower their community.

Reading time6 minute read

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When Rosie Mangiarotti started building her company—innovative undergarments brand, Perkies—she expected it to be hard, but she didn’t expect it to take three years to develop her signature product before selling a single unit. Here’s what she wishes more product-based business owners knew.

Reading time6 minute read

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For these six women-owned brands, bettering the world in tangible ways is just as important as creating high-quality products.

Reading time8 minute read

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With social media advocacy, you too can create an army of loyal customers who will rave about your products to family and friends and leave glowing reviews on social media.

Reading time7 minute read

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Having a social media content strategy for your small business will ensure that your hard-work with social media marketing is supporting your overall business goals. To get you started, here are simple steps to create your social media content strategy for your small business.

Reading time7 minute read

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TikTok
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TikTok holds tremendous potential to drive sales and generate revenue for your small business. Our guide will walk you through every step of the way to create a successful TikTok for Business account that grows.

Reading time9 minute read

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Flow
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Tamara Mayne started Brooklyn Candle Studio as a side gig—and grew it to a major brand selling in stores worldwide. Here are some of the steps she took to scale as well as a few mistakes she made along the way.

Reading time5 minute read

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A smaller marketing budget can still deliver results if you know which five strategies to focus on: blogging, email, social media, influencer marketing, and SEO. Read to learn more.

Reading time6 minute read

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Flow
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Suann Song set a goal to raise $25,000 on Kickstarter in 30 days. She ended up hitting that in a week and ultimately raising more than $50,000. Here’s how she did it.

Reading time5 minute read

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The start of a new year is a great time to reassess your marketing strategy. To help you try some new strategies, we talked to 10 small business owners to learn how they’re doing marketing differently in 2022.

Reading time10 minute read

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For small business owners, who are deeply connected to their companies but not the sole defining element of them, it can be hard to know how much personal content to share on a business account. We’re breaking down your options in this guide.

Reading time5 minute read

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Flow
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Want to build a thriving following for your brand—but have a tiny budget? Learn affordable yet effective community-building strategies from the marketing expert behind the communities at theSkimm and JIGGY puzzles.

Reading time4 minute read

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Separating your personal brand from your business both strengthens your business and allows individual autonomy and professional growth. A branding expert shares how to build them both, strategically.

Reading time5 minute read

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We scoured the internet and curated a list of free and low-cost online resources, including blogs, courses, books, and podcasts to help you learn how to launch and run a business.

Reading time6 minute read

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A list of 21 small businesses that have really impressed us this year.

Reading time7 minute read

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Flow
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I’ve recently been going through the process of hiring a new social media manager for Buffer so I wanted to share what I’ve learned so far to help anyone else who wants to bring on a social media manager for their team.

Reading time8 minute read

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Reading time6 minute read

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Collecting and telling your Origin, Adversity, and Innovation stories is a powerful way to build an authentic brand that connects more deeply with the people you serve. Here’s how.

Reading time4 minute read

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Reading time7 minute read

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If you’re seeking a bit more balance while simultaneously wanting to continue growing your business, this article is for you.

Reading time4 minute read

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Facebook can help you magnify brand awareness, find new customers, nurture customer loyalty, increase website traffic, improve sales, and enhance customer service. All it takes is a free business page to get started.

Reading time8 minute read