Resources - Page 27
A collection of posts on Resources
I love Twitter. It’s one of my favorite places on the Internet, and one of the few sites I visit more than once per day. There’s so much to see and do that even when I’m not actively tweeting, it’s safe to say I’m reading, clicking links, and favoriting things to look at again later. Up until a few months ago, however, you wouldn’t have known I cared for Twitter at all. Before I joined WebpageFX, I didn’t have much of a “public” personality to speak of online, and instead preferred to hide be
You get a ton done when you’re at your computer, speeding away on the day’s social media strategy. Might there be a way to wring some productivity when you’re away from your desk? Mobile apps and tools can make it so a marketer’s entire day is filled with opportunities to connect, engage, and share. You can get more done while commuting, lounging, waiting, and any time when you’re not tethered to a desktop or laptop. Which apps are best for social media marketers? I gave a huge number of the
Author of Hooked: Building-Habit Forming Products, Nir Eyal, stopped by Bufferchat to discuss how the Hook framework applied to marketing and social media. For the full Storify summary of the Twitter chat, click here. Keep up with the latest news and upcoming #Bufferchat by joining our Google+ Community. What are the components of the Hook model? From Nir: * “A “hook” has 4 parts: trigger, action, reward and investment” * “…through successive cycles through these hooks, users form habits
CEO of Small Biz Trends, Anita Campbell, joined us for Bufferchat to discuss small businesses and social media. Check out the full recap on Storify here. And keep up on the latest about Bufferchat by going to our Google+ Community. What are some of the biggest challenges trending in small business? From Anita: * “Money is perennial issue for #smallbiz. We bootstrapped all the way — that’s the slow way!” * “Another issue: Need for owners and staff to be more technical. You now have to know
Your sharing schedule is as unique as you. Content finds you when you’re sitting down to work, when you’re flipping through your phone, and when you’re kicked back on the couch. Inspiration comes, regardless of the device you’re holding. How great would it be to schedule and share whenever these moments arrive? We’d love to do our part to help make sharing to social media even easier, from wherever you are. We’re excited to deliver even more of our simple-to-use Buffer app that fits the way yo
How long should my tweet be? Or my blogpost? Or my headline ? I ask this question a lot. It seems that others do, too. Our first take on coming up with the ideal length of all online content proved quite useful for a lot of people. I’d love to see if I can help make it even more useful. Along with all the best tips on optimal lengths for tweets, blogposts, h
If you’ve read any lists on Twitter tips, whether for beginners or for experts, you’ve likely come across the common advice to use Twitter lists. Twitter lists are useful, helpful, and effective for managing and optimizing your Twitter experience. There’s also a number of unique ways to go about them. I researched the topic and found 23 popular and outside-the-box ideas for what to do with your Twitter list. See what I learned in the post below, and add your favorite uses in the comments. 2
You’ve been sharing to social media for some time now, and you’re synthesizing all the great advice out there about what to post, when to post, and how to measure. Awesome work. You’ve got the content part down pat. Now here’s the next layer: The emotion behind the social media update. What feeling does your update impart? How does someone feel when they read your update? These are big, ethereal questions, and significantly different than discovering great content and finding the best litera
You compete with millions of other blogs on creating and sharing craveable content. You manage multiple social media accounts, seeking that sweet spot of targeted, valuable, engaging updates. You do this all day, day after day. Imagine having some tools on hand that make these daily activities even easier. Tony Restell understands these challenges of social media sharing like few others. As founder of Social-Hire.com, Tony works with multiple recruiting clients at a time on their social medi
You compete with millions of other blogs on creating and sharing craveable content. You manage multiple social accounts, seeking that sweet spot of targeted, valuable, engaging updates. You do this all day, day after day. Imagine having some tools on hand that make these daily activities even easier. Tony Restell understands these challenges of social media sharing like few others. As founder of Social-Hire.com, Tony works with multiple recruiting clients at a time on their social media stra
Erik Fisher, an author, podcaster and community manager at Social Media Examiner, stopped by #bufferchat to discuss Facebook marketing tips and engagement! Check out the full Storify recap here! What role does Facebook play in your community strategy? From Erik: * “ Most likely your largest group of followers on one social network: Facebook. You can’t ignore it even if you’re frustrated.” * “ Don’t JUST post great content on Facebook, engage with those who like, share and comment
The very first Buffer blog post—Want to Tweet While You Sleep?—was published in January 2011. Three-and-a-half years and 595 posts later, we’ve covered a lot of ground, learned a huge number of tips and tricks that make social media easier, and written a ton of helpful, actionable content. Many others have just as much—probably even more—awesome content sitting in the archives. If you’re just starting out, you’ll get to this point, too. When your archives are bursting with content, it could ve
You don’t need to ask IT whether your coworkers are on social media during the workday. It’s like asking if they are breathing. And that can be a great thing. Studies have shown that employees can post, tweet, and pin and still perform at peak levels—maybe even more productively than their less plugged-in counterparts. Instead of instilling policies to try to prevent team members from using social media at work, more and more companies are incorporating their employees’ social media enthusiasm
When you find yourself using a product or tool on a daily basis, you get to know the tool inside and out, including all the helpful shortcuts and little-known features. We’d love to share our Buffer secrets with you. Here are some of our personal favorite Buffer features that might have flown under your radar. Enjoy! 1. Share to multiple profiles in one click with Groups Imagine you’ve got an update to share with your Twitter, Facebook, and Google+ followers. Imagine you typically share the
Social media advice seems to come in two flavors: what to do and how to do it. Take, for instance, the advice to reshare content from your blog’s archives. This strategy seems to pay big dividends for the accounts who’ve embraced it. They’ve seen more traffic, more reshares, and more engagement even though the content itself isn’t brand new. Sharing old content is awesome social media advice. So how exactly does one go about it? It’s a question I’ve been working to answer for myself as I sha
When it comes to planning where to spend your marketing budget effectively, advertising on social media is one of the most sound investments you can make. I often speak to marketers who are just getting started with online advertising, and I offer the same advice at the start of each call. Advertising is complex; it’s never a set-it-and-forget-it process. It requires testing and checking, and experimenting with all forms of advertising offers the best chance of showing you what is truly effecti
We’ve posted huge, helpful lists on social media tools for small business (61!) free Twitter tools (59!), and free marketing tools (29!). Facebook is next—though the list won’t be quite as huge. The built-in tools that Facebook offers to business pages and advertisers are robust and detailed. Hence, you’re likely to uncover a smaller stash of third-party tools than you might for a network like Twitter. Still, there are some fabulous Facebook tools out there, and they can help push your Faceboo
When I set up a daily to-do list, I often have a spectrum of tasks that need to get done. There are the big projects that figure to take multiple days to complete. There are medium-sized tasks that will require some long stretches of intense focus. Then there are the quick wins. I love the quick wins. These are the tasks that can be done in a matter of minutes. They’re super fast fixes or experiments that take little time but pay off with big dividends. And wouldn’t you know, quick wins are e
We share, share, share to social media. How can we tell what works? This is a question I ask myself each week as I review the Buffer social media stats. How can I evaluate and optimize my best social media content? Where do I even start? Having asked the question myself so many times, I’ve found a few different options for analyzing how social media content performs. I’m still experimenting with which way is best, and I’m happy to share with you all the many different ways I’ve tried so far.
Imagine you were compiling a course curriculum for a class on online marketing. What would be your go-to resources? In digging through my bookmarks and starred articles, I noticed a growing list of awesome stories and helpful links. If I threw them all together, it’d make for quite the collection! I’d love to share with you what I’ve got so far, and it’d be awesome if you’d consider adding any personal favorites in the comments. Here is what I’ve bookmarked as my must-read social media article
The ideal length of a blogpost is six minutes and 1,500 words. So every blog post you write should aim for that golden, gooey length, right? Well, there’s a bit more to it than that. We love digging up the latest stats and best practices on how to share better on social media. And our findings are just that: General statistics and ideas on what might work best in practice. Many stats are jumping off points for you to test and iterate on what’s best individually and personally for your sharing.
Every single day, 4.75 billion posts go up on Facebook. To put that number in perspective, there have only been 129 million books published since the beginning of time, with an average word length of 64,000 words. That means we are publishing more content (by number of words) every single day on Facebook than is contained in every single book published since humans have existed! For us marketers, it’s our job to stand out in that absurdly large crowd of content. One way to do this is to have a
This may sound crazy, but here it goes… Building your email list isn’t as hard as you think. Really. In fact, when you know what to do and how to do it, list building is pretty darn simple. How do I know? I struggled with my blog’s conversion rate (1.4%) for over a year. That is, until I discovered the 5 secrets that I’m going to reveal to you in this post. After implementing these 5 simple techniques, my blog’s conversion rate skyrocketed by 134.85%. And today I’m going to show you exac
I’ve got several go-to moves when I’m playing basketball. The crossover. The fadeaway. The tear drop. I’ve got several go-to moves when I’m writing social media updates, too. Title case. Text only. Signatures. I imagine you’ve got your own favorites, too. Combined, there are a litany of ways to compose, style, and organize a social media update, even in just the words we use in our updates. I’m always on the look out for new experiments to try with the way I write a social media update. My la