Podcasts - Page 2
A collection of all Buffer Podcasts
When marketers wish for more time and resources, they often wish to spend it on video marketing. Well, what if you only needed six seconds of video to make your impression? The current run of 6-second ads on platforms like YouTube and Twitter has opened up new options for marketers who are looking to get their mess
When someone makes a purchase or signs up for your product, how do you know where they came from? Especially when it comes to a top-of-funnel channel like social media, how can you ensure social gets credit for the impact it’s having? Attribution to the rescue! Seeing the impact of your social media marketing is definitely possible with an attribution strategy that assigns value to the channels that send new bu
Some of the very best brands on social media get by with a little help from their friends — agencies and consultants and strategists. If the agency route is one you’ve thought about exploring, then we think you’ll find a lot to love in this collection of agency advice, tips, and strategy. Or if you already have an agency on board, then hopefully some of our examples will inspire your next collaboration. Keep rea
Copywriting is one of the most essential skills for a marketer to have. Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media. We want to give you the tools to write exceptional copy for even the tiniest of things on social: captions, tweets, Stories, and more. Consider this a crash course in copywriting for all the little
Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of visits to your website or your product. Your audience may be there. Opportunities certainly exist there. Should you be there, too? It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any soc
You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers yourself (a useful exercise!), or you can plug a URL into a new tool and have it tell you what it thinks. The more feedback, the better. That’s why we’re such big fans of quick and efficient marketing graders. You get actionable data, and you get it in seconds. I’ve bookmarked several of my favorites and dug up a handful of other useful gr
They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. More engagement, more clicks, and lower ROI. Keep reading as we dive into the world of micro-influencer
By itself, the Instagram app is awesome and powerful. But do you know all the best apps to take your Instagram marketing to even greater heights? There are certainly a lot to choose from. There’s no shortage of great Instagram apps for marketers. To help you find the best of the best, we’ve tried out dozens and researched scores more. All the apps we’ll recommend below are ones you can download to your iOS or Android device for Instagrammign on-the-go. (The Buffer mobile app is a favorite of
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS One of the most powerful and effective social media channels you can be on today is Pinterest. It also happens to be the channel that drives some of the most curiosity. We’re often asked: How are brands and businesses succeeding on Pinterest today? And how can you follow their playbooks to make waves yourself? We were eager to get to the bottom of the Pinterest strategies that are working today, so we’ve done the res
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How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS We wish for you to have the very best, most fulfilling career possible, doing work that you love. And one of the best routes to that dream job is having a dreamy LinkedIn profile! We’ll show you how. Today we’re giving you a checklist for a LinkedIn makeover. We’ll provide many different ways to optimize your LinkedIn profile and boost your presence – and the presence of your brand – so that you can shine. Whether you’re
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How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. A quick look at Google Trends shows the rise in interest in the term “social media manager” over the years, and it seems that people have never been as interested in the term as they are today. But what does it take to be a great social media manager? What are
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How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling. – Pete Docter While we don’t typically associate the art of copywriting with social media captions, the two are deeply intertwined. A really good caption informs us about the things we canno
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers) are targeted with specific ads based on their behavior online. In other words, retargeting campaigns turn internet “window shoppers” into real paying customers for your business. While we as marketers would love to live in a world in which a majority of online visitors became customers, the truth i
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