Blog - Page 27
A collection of 2,569 blog posts
Note: This is the quarterly update sent to Buffer shareholders, with a bit of added information for context. We share these updates transparently as a part of our ‘default to transparency ’ value. See all of our revenue on our public revenue dashboard and see all of our reports and updates here . Before I get into the
In this post, we give you a behind-the-scenes look at how IFundWomen, the go-to funding marketplace for women-owned businesses, integrates their marketing and community building to foster inclusive digital spaces.
Today marks ten years since I launched the first version of Buffer. What started as a landing page to gauge interest, and then a very basic product that I worked on alone, has become so much more. Buffer is now a leading social media management platform and a team of nearly 90 people working remotely worldwide, with our own approach and culture. Reaching this milestone means a lot for me, and I thought it would be interesting to reflect on each year of the Buffer journey. As you’ll see, things
You can now analyze and report your results on LinkedIn, on top of Facebook, Instagram, and Twitter. This makes Buffer's analytics an all-in-one solution for these four popular social networks for businesses.
In this post, we give you a behind-the-scenes look at how HIKI, a newly launched DTC genderless full body sweat brand, shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.
You can now measure and analyze your Facebook and Instagram boosted posts in Buffer, compare paid vs organic results, and add them to your social media reports.
Note: This is the quarterly update sent to Buffer shareholders, with a bit of added information for context. We share these updates transparently as a part of our ‘default to transparency ’ value. See all of our revenue on our public revenue dashboard and see all of our reports and updates here . It's been quite the y
Learn how a growing direct-to-consumer brand keeps their social media audience satisfied using original content and Buffer.
Making and communicating decisions across an organization can be a challenge anytime. Making decisions during a pandemic is a whole new level of challenge. When the impact of COVID-19 started to grow, we at Buffer, like many others, needed to move as quickly as possible, gather a lot of information, and make big decisions that would ultimately impact our team, our customers, and our business. This presented a unique challenge. A lot of the decisions spanned the entire company and needed to be
We've been building Buffer for coming up to ten years now. We’re currently a 90-person fully remote team with over 70,000 paying customers and $20M in annual revenue. We’re proud to be a leader in the space of social media management, and to operate long-term as an independent and profitable business. As a company, we’ve rallied around serving small businesses. We’re also passionate about challenging suboptimal approaches to how work happens and how employees are treated. Our current 4-day work
Learn the Unsplash strategies working today and how you can make the most of this "blue ocean" channel.
In this post, we give you a behind-the-scenes look at how Jot Coffee, a newly launched DTC coffee brand, built excitement for its launch on Instagram and how to create a community from day one.
We used to have a system called "transparent email" for all internal communication at Buffer. That stopped working for us, here's what we do now.
We’ve decided to conduct a long-term pilot of the 4-day workweek. See our results so far and what we're adding next.
As April comes to a close, and we look ahead to another month where our global team is living in various forms of lockdown and isolation, I decided that for the month of May, Buffer will operate under a 4-day workweek (at full pay) across the whole 89-person team. We’re in a period of time where there’s a layer of added anxiety and stress in all of our lives. At Buffer, we’ve been encouraging taking time off, and relaxing productivity expectations, in addition to shifting internal deadlines, bu
Many companies have a regular All Hands meeting. Generally, this is a company-wide gathering for all employees (‘all hands on deck’) to hear from the organization’s leaders and discuss the state of the company. At Buffer, the All Hands meeting is a key element of our communication and culture. As we grow, there’s an increased need to hear regularly from our CEO and leadership team and get on the same page about strategy and direction. Every month we alternate between a presentation-based All H
“When spring comes, snow melts first at the periphery, because that is where it is most exposed”Andy Grove This quote comes from Andy Grove , Intel’s former CEO, and which I was reminded of in the most recent book I finished reading, Seeing Around Corners by Rita McGrath. The idea is that snow melts first from the edges, at the periphery. This is where the first c
In 2015, we made Buffer’s most significant acquisition and acquired Respondly , which became Reply, our solution to help businesses deliver fast and responsive customer support on social media. We originally acquired it intending to diversify Buffer’s core product offerings. While it served that purpose, it has become clear over time that Reply is better suited for larger organizations and is not the best product for Buffer’s core custome
I have always assumed that a remote company must have a lower carbon footprint, but is that true?
No one knows how to work during a pandemic, and we’re all grappling through it together. So in the spirit of sharing, here are all of the internal messages we’ve shared with our team and shareholders during this time.
Here’s a look at how we’ve evolved the process of onboarding teammates at Buffer -- what we've stopped, started, and are doing next.
For the past few years, we’ve been on a journey to make sure our Buffer swag – the branded merchandise that goes out to teammates, customers and the world – reflects our Buffer values . Branded merchandise has a vast footprint on the environment — in terms of production, shipping, employment practices, and distribution — so we treat these decisions with care, always remembe
Before I worked in a remote team , I was a freelancer and never needed to collaborate with teams very much. The way I used my calendar back then was pretty basic; maybe a birthday here and there. But when I joined Buffer in 2015 that suddenly changed. The more I grew as an engineer and the more I leaned into leadership and ultimately transitioned into management , the more I noticed how essential cal
Editor’s Note: Thanks for checking out this post! We’ve released our updated 2021 pay analysis here. You can’t improve something if you don’t know that it needs to be improved. That was very true for us four years ago when we first started looking into equal pay at Buffer. We have long used a salary formula to determine all of our salaries – the same role in the same part of the world receives the same salary. That m