All posts - page 27
A collection of 2,598 blog posts
How do you know when to say ‘yes’ to opportunities for growth and ‘no’ to the things that will lead you from your path? In this article, business owners share stories about their growth and offer practical advice about retaining their identity while building their future.
Small businesses don’t have to grow in size to make a difference. We’ll share why, sometimes, thinking small can lead to the biggest dividends.
As an entirely remote team of more than 80 people, how we communicate is critical to how we operate as a company, collaborate, and build a solid remote culture. As they say, clear is kind. So we aim to be clear in our communication with each other across the team, and clear as a company what those expectations for communication best practices are so everyone can be aligned. We didn't always have communications expectations written down. When I joined Buffer in 2016, it was something I learned t
Raising money is something on every entrepreneur's mind, but we spoke to four small business owners who've pursued alternative models of funding and say that was the right choice for them.
Community is at the center of many impactful small businesses. But how do you cultivate a flourishing community that grows with and supports your business? In this article, small business owners share the insights and lessons they’ve learned from creating communities.
We encounter a lot of incredible small businesses regularly at Buffer. Last year, we had the chance to highlight eight of them in season one of a new Buffer original series — Small Business, Big Lessons. We’re happy to share that the series is back! So start listening to Small Business, Big Lessons Season 2 wherever you get your podcasts. We’ll release a new episode every Tuesday for the next six weeks. Listen to Small Business, Big Lessons: Season 2 In this series, we’re bringing you busines
Learn the science, research, and psychology behind what makes the best profile picture for your social media accounts.
In honor of Hispanic Heritage Month, we're highlighting five small businesses that are ushering in more representation in their respective industries.
In this interview, we talk with Katelyn Bourgoin about how she grew her personal brand by adapting her understanding of consumer psychology.
To really make your brand stand out, you need to effectively communicate the story behind your small business to your audience. While you can connect with your customers on social media, creating a website is just as important, if not more. A website provides a variety of benefits and is a permanent landing page for your business that gives your brand credibility. It’s not enough to simply have a website, you also need to make sure you include compelling copy on it. Well-crafted web copy can bu
Building a meaningful community is never easy, but doing so without a lot to spend on acquisition can be even more challenging. Here are four simple strategies that helped Allison Esposito Medina, founder, and CEO of Tech Ladies, grow her 200,000-member community on a budget.
At Buffer, we regularly share cultural spotlights to connect our global team and help us understand one another at a deeper level. Ismail, one of our product designers, presents a deep dive into Morocco.
When starting in the tech industry, many companies raise venture capital. But Allison Esposito Medina, founder and CEO of Tech Ladies, decided to bootstrap and generate income from the start. She believes her business is better for it, and she encourages other founders to do the same.
After hiring three new teammates I took an extended period off of work on sabbatical. This time ended up being really positive for my team, here's why and how I set everyone up for support while I was out.
By combining their unique skill-sets and being intentional with their planning, sisters Anna and Kelly created a small business that honors and gives back to their childhood home.
Every part of your Instagram bio is an opportunity to not only introduce (and re-introduce) yourself but also communicate your value to your audience. In this article, we’ll share some ideas for making the most of your Instagram bio and examples of some of our favorites.
Content batching helps you save time, post consistently, and repurpose your ideas seamlessly across platforms. In this article, we’ll walk through how you can create a system for content batching that lets you execute all your best ideas with enough time to spare.
Most marketing advice nowadays encourages small business owners to be active on multiple social media sites. From humorous TikToks to informative Twitter threads to aesthetically pleasing Instagram Reels, content creators have successfully learned the best ways to leverage each platform. With new social media sites on the horizon, there will be even more opportunities to be creative online and repurpose content. When you repurpose content, you take one form of media, like a blog post, and remak
A few weeks back everyone at Buffer spent one week working on something completely different. During that week, our 80 teammates split into 16 teams to build 10 new features and launch 5 new pages.
In this interview, we talk to Tori Dunlap, founder and CEO of HerFirst100k about turning a personal brand into a business, the power of social media to accelerate brand growth, and the exciting future of personal branding.
Scroll through your Twitter feed, and you’ll most likely come across not one but several threads on a variety of topics. There's a good reason for that: Twitter threads, with their longer format, make it possible to break down content in an easy, digestible manner. We’ve even conducted an experiment in the past and found that Twitter threads generally perform better than a simple tweet. Sometimes, a 280-character tweet won’t be enough to get all of your thoughts across, making threads a great t
Twitter Subscriptions offers content creators and small businesses an opportunity to earn money while forging a deeper connection with their biggest supporters.
Looking to start a business on a budget? Learn from Lily Amberg, who turned $500 into a million dollar online shop in just a few years. Here’s how she did it.
In this article, we dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts.