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Ideal for getting started
- 8 social accounts
- 100 scheduled posts
- 1 user
Ideal for growing brands
- 8 social accounts
- 2,000 scheduled posts
- 2 users
Try our basic Free plan. 3 social accounts, 10 scheduled posts, 1 user.
"Buffer has made sharing our story and building our brand on social media so much easier."
Side by Side
Easy to switch at any time
The number of social accounts/pages you can connect to Buffer. For example: 5 Twitter profiles, 3 Facebook pages, and 2 Instagram accounts would count as 10 social accounts in total.
|Scheduled Posts Per Social Account|
The number of posts you can store in your queue at any one time (per social account). There is no daily, monthly, or yearly limit.
The number of users who can access and contribute content to your Buffer account.
Personal accounts and Business profiles.
Pages and Groups.
Profiles and pages.
Boards (only on our Pro and Business Plans).
|Planning and Scheduling|
|Directly Schedule Posts|
Scheduling your social media posts couldn't be easier! Our vision is for users to have a unique voice on social media, and to be able increase engagement and reach of posts by targeting the message to the right audience on each social network.
|Create a Posting Schedule|
Each of your connected social accounts will have its own posting schedule. Each time that you configure here becomes a time slot in your queue. Then, when you're scheduling posts, you don't need to think about the date and time each one should be published, all you need to do is add them to your queue and they'll automatically be placed into the next available time slots and published as part of your usual posting flow.
|Tailored Posts for Each Social Network|
Using the Tailored Posts composer, you're able to customize your post for each social network that you're sharing to.
This allows you to see both your published posts and your scheduled posts. You can toggle between a week or month view, see engagement metrics on posts that have already been shared, move posts around, edit posts, and add new posts.
|Custom Video Thumbnails|
Choose a custom thumbnail and title for your videos on Instagram, Facebook, Twitter, LinkedIn, Pinterest. Thumbnails are generated at 15 second intervals of the video. By default, the first frame of the video (0 seconds) will be used as the thumbnail.
|Instagram First Comment|
When creating your Instagram posts, you can now create the first comment for your post, which is great for hashtags and other less relevant information you may not want to show initially with your post and caption.
|Instagram Shop Grid|
Shop Grid allows you to add links to each of your posts, which will then be displayed on a unique page that can be used as the permanent link in your bio.
|Create and Manage Draft Posts|
All users, regardless of permissions, are able to create posts within Drafts. For account owners and users with Full Posting Access, drafts can be moved to the Queue at any time. For users with Approval Required Access, approval will need to be requested before the post is moved to the Queue.
|Reports and Analytics|
The Posts Report provides a history of all of your published posts. Looking at your posts individually allows you to draw comparisons and see patterns around which posting times might be working best for you, and what type of content your audience might be most engaged with.
|30-day history||Full history||Full history|
The Overview Report provides insight into your overall engagement levels. The tables and charts throughout this report are designed to give you at-a-glance insight into how you’re performing over a specified date range. This report helps you to answer questions like how many impressions and engagements your posts have received, and how your number of followers is growing over time.
|Invite Additional Users|
Invite additional users to contribute to the content that is shared on social media. All users will be able to create and share draft posts, and you can define which users will need to have their posts approved.
|Assign Access and Permissions|
Manage which social accounts each user should be invited to and whether their posts require approval before publishing.
Posts added by users with 'Approval Required Access' will automatically be added to the Drafts area. From there, they can request approval on their post, which will move it over to the Awaiting Approval area. Both the account owner and users with Full Posting Access will be able to review and approve such posts.
|Integrations and Apps|
The Buffer Browser Extension makes sharing content even quicker and easier! It allows you to open the composer on any web page and add posts right to your queue, without having to go back to your dashboard.
|iOS and Android Apps|
Publish is available on iOS and Android, allowing you to plan, collaborate, and publish on-the-go.
|60+ Third-Party Integrations|
Use Buffer with your favorite apps like Zapier, IFTTT, Quuu, Pocket, Feedly, and more.
|Two Factor Authentication|
Enabling two factor authentication adds an extra layer of security to your Buffer Publish account. Whenever you log into your account, after entering your username and password, you'll be asked for a second authentication code. Two factor authentication codes can be generated either via text message (SMS) or Google Authenticator (available on iOS and Android).
|Self-Service Knowledge Base|
Access to our FAQ where you’ll find how-to guides, most popular questions and video tutorials.
|Social Media Support|
Fast support on Social Media via Twitter and Facebook.
Fast and helpful support via email. We love lending a hand with social media advice, sharing Buffer tips and tricks, and we’re always up to chat through a technical challenge! Being a Buffer customer should feel like having a whole team of people cheering for you.
Need more? We have additional options if you need more social accounts, users, training, or a dedicated account manager.
|Medium Business||Large Business||Enterprise|
|Scheduled posts per social account||2,000||2,000||2,000+|
|Dedicated account manager||—|
|Monthly price||$199||$399||Contact us|
Learn more about our full
stack of brand building tools
We’ve built a full stack of social media tools to help modern brands grow their awareness, engagement, and sales.