How exactly does the Instagram feed work? That question has puzzled marketers ever since Instagram first introduced its algorithm in July 2016. The Instagram algorithm...
How exactly does the Instagram feed work? That question has puzzled marketers ever since Instagram first introduced its algorithm in July 2016. The Instagram algorithm...
More than 300 million users now use Instagram stories daily and posting your feed content to stories is a great way to boost reach and...
As Instagram has grown it’s become an integral marketing channel for more than 5 million businesses worldwide. But as a busy social media manager, it...
Instagram now has more than one billion users, and sky-high user engagement levels. And with 80 percent of accounts following a business on Instagram, it...
More than 1 billion people use Instagram every month, and over five million businesses use Instagram to tell their stories visually, connect with their fans, and build...
More than 700 million people use Instagram and 400 million of those users check the app daily. With such a large audience, and some incredibly...
Instagram places a big emphasis on search and discovery of content. It’s one of the few social media platforms with a Search and Explore tab...
Since Instagram started sorting posts on users’ feed with an algorithm, many marketers have noticed a decline in their organic reach and engagement. But that...
As a social media manager, you likely spend a good chunk of your day scheduling content for your brand’s social media profiles. We understand the...
Experiment with ideas. Test and see which works better. Analyze your data. These are phrases we often use on this blog. To us, social media...
This might sound contradicting — and it’s scary for us to admit. But, despite building a product that helps people succeed on social media, we have...
Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Unlike your ongoing social media marketing, campaigns...
Legendary marketer, Seth Godin, describes marketing as “the art of telling a story that resonates with your audience and then spreads.” If you look at...
Paralysis by analysis. I’ve totally been there, so many times. Choosing a place to eat, choosing a new computer, or even choosing the best social...
Having a team of people helping with your social media strategy can be a crucial asset in achieving your social media goals. Not only can...
How great is the Internet! One of the most impactful, viral, influential services you can perform online is to read stuff and tell people what you...
Facebook ads can be an incredible way to reach your target audience. In 2018 and beyond, it’s becoming more and more likely that you’ll have...
Imagine this scenario: You have planned to post once a day on Facebook this week. On Monday morning, you log in to Facebook and navigate...
When I was in university two years ago, Facebook was already intertwined with student life. We heard about news and events through Facebook Pages and...
There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting, A/B testing, pixel...
If you do Facebook marketing, one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the...
There are now more than 1.3 billion people using Facebook Messenger every month. Yes, billion with a b! Have you considered the possibility of using...
Engagement on Facebook Pages has fallen by 20 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by...
Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. This update provides new...
