Blog - Page 22

A collection of 2,459 blog posts

ResourcesSep 15, 2022
Social Proof: Tori Dunlap on Evolving a Personal Brand Beyond the Person

In this interview, we talk to Tori Dunlap, founder and CEO of HerFirst100k about turning a personal brand into a business, the power of social media to accelerate brand growth, and the exciting future of personal branding.

ResourcesSep 12, 2022
How Twitter Subscriptions Works and How These Creators Leverage the Feature

Twitter Subscriptions offers content creators and small businesses an opportunity to earn money while forging a deeper connection with their biggest supporters.

ResourcesSep 12, 2022
How I Turned a $500 Investment Into a $1 Million Online Shop in 18 Months

Looking to start a business on a budget? Learn from Lily Amberg, who turned $500 into a million dollar online shop in just a few years. Here’s how she did it.

FlowSep 8, 2022
Creator Productivity: Practical Advice for Improving It

In this article, we dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts.

FlowSep 7, 2022
How This Entrepreneur’s Experience as an Immigrant Shaped her Sri Lankan Tea Brand

By merging her two identities, entrepreneur Sajani Amarasiri has created a small business that honors and embraces her Sri Lankan and American roots.

ResourcesSep 6, 2022
How to Avoid Burnout as a Creator

Whatever your reasons are for creating content it’s vital to develop systems for avoiding burnout. In this article, we hope to provide an answer to that question. We’ll help you identify signs of burnout and share advice from creators on avoiding it entirely.

ResourcesSep 1, 2022
Social Proof: Shaan Puri on Curating First Impressions

For this edition of Social Proof, we’ve landed a powerhouse interviewee in Shaan Puri, a multi-hyphenate entrepreneur, investor, and creator. Discover how Shaan has grown and leveraged his personal brand, as well as an interesting exercise in personal branding that everyone should try.

ResourcesAug 31, 2022
How We’ve Changed Our Engineering Mindset to Become Builders Again

In this article, Mike San Roman details why and how the Engineering team is prioritising the builder mindset.

ResourcesAug 30, 2022
How My Own Grief Helped Me Better Support My Employees Through the Hard Stuff

When Liz Eddy lost her grandmother and was in charge of her end-of-life care, it not only inspired her to start a company, but it also influenced how she supports her employees through grief. Here are some of the human-first bereavement policies she’s implemented in her small business.

Guides & CoursesAug 29, 2022
Buffer in 2022: 51 Features To Help You Grow Your Audience

A complete guide to all of Buffer's features and integrations in 2022. Learn about Buffer's publishing, analytics, engagement, and landing page tools, and see what other features are coming soon.

OpenAug 18, 2022
Build Week at Buffer: What It Is and How We’re Approaching It

Read all about the idea behind Build Week, what it means, and how we're approaching it.

FlowAug 18, 2022
Social Proof: Jack Appleby on Loving your Craft

In this interview, we talk with Jack Appleby about loving your craft, career-proofing yourself, and dealing with negativity on social media.

FlowAug 17, 2022
5 Organizations To Support This National Nonprofit Day

Nonprofits are often the backbone of society, providing critical services to communities in need. Here are 5 organizations you can donate to today.

FlowAug 16, 2022
Burnout Sent Me to the Hospital— Here are the Early Signs I Look Out for Now

After experiencing burnout-related vision loss, Erika Ferszt became an expert in the body’s response to stress. Now, as a business owner, she watches out for these early warning signs so she can turn her burnout around before it becomes debilitating.

FlowAug 10, 2022
I Thought My Mission Could Carry My Business, But I Needed a Good Product, Too

When Maddy McAllister started her social-impact jewelry company, she thought her mission alone would draw in customers. But she quickly realized they cared more about the quality of the product. Here’s how she turned the business around to have a deeper impact in the long run.

FlowAug 9, 2022
How This Entrepreneur is Growing Her Baby Brand Organically on Instagram

Assie Khoussa’s ability to show up as herself on Instagram plays an integral role in the success of her small business. Learn how the entrepreneur’s authenticity and relatability won over her customers.

FlowAug 8, 2022
9 New Social Media Platforms You Might Not Know About

If you asked someone 20 years ago what their favorite social media platforms were, they likely wouldn’t have an answer for you. But social media has since grown in popularity and usage, with new ones being developed yearly. Here are some of the newest ones you may have never heard of.

FlowAug 4, 2022
Social Proof: Steph Smith on Intentionally Building a Personal Brand

In the second edition of Social Proof, Steph walks through her experience with intentionally building a personal brand.

FlowAug 3, 2022
Facebook Groups for Small Businesses in 2024: The Benefits + Real Examples

Creating community with one's followers is a top priority for small businesses and content creators these days, and a Facebook Group is the perfect medium to better connect with your core customers.

FlowAug 2, 2022
The Worst Moment of My Life Made Me a Better Entrepreneur — Here Are the Lessons I Learned

Her daughter’s medical diagnosis and months-long hospital stay left Sehreen Noor Ali devastated. But it also taught her lessons in resilience, decision making, and prioritization that made her a better entrepreneur.

Case StudiesAug 1, 2022
How a Small Marketing Agency Uses Buffer To Manage 10 Clients

Learn how Tempt built a small marketing agency and how they manage multiple clients using Buffer.

FlowJul 28, 2022
How to Craft a Click-Worthy Google Business Profile Post, According to Joy Hawkins, a GBP Expert

Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business. For this article, we interviewed Joy Hawkins, a GBP expert, on how to make your posts perform better.

Buffer NewsJul 27, 2022
Grow Your Traffic Organically: Introducing Google Business Profiles

79% of brands don’t publish regularly on Google Business Profiles—but you can with Buffer. Schedule, manage, and publish all your posts from one place with Google Business Profiles in Buffer.

FlowJul 26, 2022
I Run a Six-Figure Business, But Now I Want to Take a Pay Cut

Kat Boogaard has a freelance writing business many people dream of, bringing in more than $300K in revenue last year. But this year, she’s intentionally scaling back. Here’s why, plus the lessons she’s learned about redefining success.