All posts - page 22
A collection of 2,592 blog posts
My co-founder and I come from a long lineage of high-growth, venture-backed startups. He was employee number 200 at Uber and then led operations at a series A company. I was working as an investor and Entrepreneur-in-Residence in the venture capital world. So, when we came up with the idea for our own company—Bar None Games, which offers virtual trivia and team building events—we could have easily taken the path of raising money to help us scale as quickly as possible. However, we had both seen
Twitter has made a number of changes to their API and access tiers over the last few weeks. However, these changes will not impact Buffer users. Your Buffer account and Twitter channel connections will continue working as usual. We have a longstanding, enterprise relationship with Twitter built over the last 12 years and have worked directly with their team on the path forward. We are committed to continuing to offer Buffer for free as well as with affordable pricing options.
For some, remote work can lead to feelings of loneliness and isolation. I recount my own experience working from home as well as share how my Buffer colleagues manage to have active social lives while WFH.
In this interview, we speak to Katie Xu about her unconventional approach to advising creators and look at her plans for growth as a creator.
Catarina Rivera decided to forgo the quick sales moment of paid ads for slower community-building—and has still managed to grow a multi-six-figure business in just two years. Here are some of the strategies and investments that have helped her grow successfully and authentically.
Isaac Newton discovered gravity. I discovered what a four-finger swipe does on my Macbook. The discoveries will not go down the same in history, but I have to admit: I was pretty stoked to find mine. Little epiphanies like these are hugely satisfying when I’m trying to squeeze just a little more time out of each and every day. A second or two here becomes a minute or two there. It’s an awesome feeling to sense that you’re working just as fast as possible. We’re always looking to work smarter,
With the four-day workweek gaining traction worldwide, we thought it was about time to check in, yet again, with the folks working at Buffer about what it’s like to work four days a week.
Imagine that you are the only teammate online today in the Australian time zone in your company. You work in customer support and are trying to help multiple customers with questions that you’ve never come across before, and you can’t ask your teammates who won’t be online for at least another six hours. You feel isolated and demoralized, and these customers are losing their patience… Or, what if you just joined a new company and your new teammates are welcoming and friendly, and they tell you
Social media is often glamorized, especially in the media — but what does it really take to kick off a career? Here’s everything you need to know about how to become a social media manager.
Whether you’re a business owner looking to use content to grow your brand, or a content creator wondering about launching another stream of income, learn how to marry content and retail in a way that can lead to incredible results.
Buffer’s AI just got smarter. Powerful new functionality helps you rephrase, summarize and even expand your content.
You’ve probably spotted the magnifying glass on Instagram before — that’s Instagram’s Explore Page. The feature allows users to discover new content and accounts to follow. Instagram uses this space to curate content including photos, videos, Reels, and Stories based on a person’s activity on Instagram. Instagram uses an algorithm that goes through accounts people follow, what kinds of posts they like, and their search history to make the Instagram Explore Page as custom and exciting as possible
LinkedIn has become a thriving social network that can help build one's personal brand. Here are the latest LinkedIn features and how you can leverage them.
Instagram is particularly well-suited to small business owners who don’t have the time or budget for expensive marketing campaigns. Once you understand some basic Instagram best practices, Instagram can become a key channel for you to grow your small business.
We’re excited to launch our completely revamped Zapier integration, enabling you to share your content to and from thousands of apps.
Learn how Akta, the creator at Passionfroot, uses Buffer to streamline her content scheduling process and grow Passionfroot's following on Instagram and LinkedIn.
Advanced Search is a goldmine for marketers and small business owners because you can easily find new customers and search someone's tweets. In this post, we'll show you how, and we'll also share a whole host of other top tips and tricks to help your business win with Twitter Advanced Search.
In this interview, Dre Fox shares her insights about growing a business as a creator.
Creating a social media series is a great way to generate more content. We'll go over how to create one for your Instagram and TikTok accounts as well as provide examples from other content creators.
If you’ve been wondering what it takes to be a UGC creator and how you can get started, this article is for you. Speaking to people on either side of this unique brand-creator relationship, this guide will answer your questions and put you on track to becoming a UGC creator
Have you ever pulled a social network’s logo from Google and thought, “I hope this is the right one?” Staying up to date with the latest social media logos can be a challenge. Even once you’ve found the correct logo, it can take time to understand the finer details within the brand guidelines: * How much spacing should be around the logo? * What colors should I use? * What size should it be? etc, We put together this resource to keep you updated on the most popular social media logos, savi
How do you know if your customers (and potential customers) are talking about you on social media? Use social media monitoring tools.
Just last week, someone hit me with a "GMTA" and I was left feeling like a T-Rex trying to operate an iPhone. (For those playing at home, it stands for "Great minds think alike".) But hey, if you're in the same boat, don't worry, we've got your back! Turns out, acronyms and abbreviations are EVERYWHERE, especially in social media and digital marketing. I thought it’d be great to share some that seem to come up quite often. I’ve collected over 170 social media acronyms and abbreviations and pla
One of the questions I get asked most as the social media manager here at Buffer is: How do you break up your day in order to get the most out of social media? Up until recently, I hadn’t really thought about it much. A little bit of content creation, curation, audience engagement, emails, outreach, and some Buffer scheduling. I kept wondering, is there really a social media manager formula for success? How are other social media professionals spending their time during the day? Do we share t
