Today marks Buffer’s 12th anniversary. For the occasion, teammates shared their favorite memories, stories, and lessons from working at Buffer over the last twelve years.
In this article, we walk through how to use Tumblr, as well as offering advice for making the most of it.
In this interview, six experts share their Golden Rules for personal branding on social media.
Mastodon, a decentralized, open-source software that allows users to set up servers to communicate with each other, is growing in popularity as a “Twitter alternative”. This article provides a high-level overview of the platform: what it is and how it works.
Vertical networks are social platforms solely dedicated to niche interests. In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy.
Nothing is healthy in excess amounts, including social media. In this article, we share the reasons for and benefits of taking a social media break, as well as insight into what happens when a Chronically Online person decides to take one.
How do you know when to say ‘yes’ to opportunities for growth and ‘no’ to the things that will lead you from your path? In this article, business owners share stories about their growth and offer practical advice about retaining their identity while building their future.
Community is at the center of many impactful small businesses. But how do you cultivate a flourishing community that grows with and supports your business? In this article, small business owners share the insights and lessons they’ve learned from creating communities.
In this interview, we talk with Katelyn Bourgoin about how she grew her personal brand by adapting her understanding of consumer psychology.
Every part of your Instagram bio is an opportunity to not only introduce (and re-introduce) yourself but also communicate your value to your audience. In this article, we’ll share some ideas for making the most of your Instagram bio and examples of some of our favorites.
Content batching helps you save time, post consistently, and repurpose your ideas seamlessly across platforms. In this article, we’ll walk through how you can create a system for content batching that lets you execute all your best ideas with enough time to spare.
In this interview, we talk to Tori Dunlap, founder and CEO of HerFirst100k about turning a personal brand into a business, the power of social media to accelerate brand growth, and the exciting future of personal branding.
In this article, we dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts.
Whatever your reasons are for creating content it’s vital to develop systems for avoiding burnout. In this article, we hope to provide an answer to that question. We’ll help you identify signs of burnout and share advice from creators on avoiding it entirely.
For this edition of Social Proof, we’ve landed a powerhouse interviewee in Shaan Puri, a multi-hyphenate entrepreneur, investor, and creator. Discover how Shaan has grown and leveraged his personal brand, as well as an interesting exercise in personal branding that everyone should try.
In this interview, we talk with Jack Appleby about loving your craft, career-proofing yourself, and dealing with negativity on social media.
If you asked someone 20 years ago what their favorite social media platforms were, they likely wouldn’t have an answer for you. But social media has since grown in popularity and usage, with new ones being developed yearly. Here are some of the newest ones you may have never heard of.
In the second edition of Social Proof, Steph walks through her experience with intentionally building a personal brand.
Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business. For this article, we interviewed Joy Hawkins, a GBP expert, on how to make your posts perform better.
For the first edition of Social Proof, Fadeke Adegbuyi highlights the importance of building a brand outside your employer.
There's a myth that using third-party scheduling tools will reduce your engagement. This article presents the existing research that debunks this and advice for boosting your engagement.
It’s essential to create a clear and concise policy for what to do when you encounter negativity on your social media so you can tackle it before it becomes a problem for your business.
To mark this year’s Pride, Umber and Tami showcase six LGBTQ+-owned small businesses and highlight the ways they’ve celebrated Pride Month on social media.
It’s more important than ever to understand how to use social media for professional growth. In this article, we’ll be talking about different ways social media can impact our professional lives and how you can use that to your advantage to grow your career.