Bufferchatters lead this discussion
Guest: Nikki Sunstrum (@nikkisunstrum), the Director of Social Media at the University of Michigan
What do you think is the main goal of higher educational institutions for using social media?
What social media platforms work really well for higher education marketing?
Do you feel like a university’s social media accounts should have a single brand voice or represent many voices?
What are creative ways to involve current students in a university’s social media presence?
How can universities best engage their alumni on social media? Feel free to share your experience as an alum(na)!
What kinds of social content have the potential to connect well with an entire university community?
What kinds of awesome social campaigns have you seen universities launch?
Melinda Briana Epler and Wayne Sutton of Change Catalyst and Tech Inclusion
Greg McKeown, author of Essentialism: The Disciplined Pursuit of Less
Kristine Neil, Mike Wagner & Jenna Bauman of Markon Brand Design
Brittany Berger, Mention