Campaign

What is a social media campaign?

A social media campaign is a series of connected posts, stories, and sponsored ads that strategically work together to achieve a specific goal or share a bigger message across social media platforms. Whether you’re aiming to boost brand awareness, launch a new product, rally your followers around a cause, celebrate a holiday, or engage with your audience in a unique way, a social media campaign is your strategy for making it happen.

What is an example of a social media campaign?

One of the most tried-and-true, strategic social media campaigns is to build a content calendar full of posts around celebrations, events, and holidays. This is exactly what UK-based gifting company Letterbox Gifts does.

They use Buffer’s social media calendar and Tags feature to organize their content for events like Mother’s Day or Christmas, ensuring that every post contributes to a larger, cohesive campaign. This approach not only keeps their brand top of mind during key gifting moments but also helps them connect with their audience in a timely way.

Below is an example from Letterbox Gifts’ Instagram feed of a social media campaign where they coordinated a series of Instagram posts and stories to celebrate Christmas.

Here you can see how Letterbox Gifts uses Buffer to plan out their social media content calendar and campaigns.

Looking for a tool to easily plan and organize your social media campaigns?

Buffer makes organizing and executing your social media campaigns a breeze. With features like the Tags tool, you can categorize and manage your content ideas all in one place, track the success of your campaigns, and build a searchable library of content. Whether you’re planning months ahead or need to adjust on the fly, Buffer’s free plan can help you stay on top of your social strategy.

💡 Pro tip: Add a branded hashtag across all your social media posts connected to a specific social media campaign so people can easily see your joint efforts and join in to further build momentum. Tommy’s Superfoods used a branded hashtag for their campaign, which helped them reach more than a million people.