How Our Traffic Grew by 118% in 1 month: The August Stats From the Buffer blog

Sep 3, 2013 3 min readReports

Note from Leo: The below is an email Belle sent to the whole Buffer team on the 1st of September. It features our latest thoughts, ideas and questions about content and the Buffer blog. Since we default to transparency with our culture, we thought making this public could be useful for others too.

Quick summary

In August we published 18 posts on the blog, 6 of which were guest posts. After July’s 59% increase in traffic, August blew that away with a 118% increase. Our top post for the month hit 531,000 views, which is 1670% higher than our most-visited post in July. Wow.

How did the blog do overall?

Total uniques: 745,811 (compared to 341, 470 in July = 118% increase)
Email subscribers: Since moving to MailChimp on August 23, we added 766 subscribers. Hopefully by next month we’ll have our Feedburner subscribers imported into MailChimp and we’ll be able to track solid stats on this for the future.

Total posts: 18 (2 more than July)
Total posts republished: 3 (Lifehacker, FastCompany, news.com.au)
Total in-house posts: 12 (same as July)
Total guest posts: 6 (2 more than July)

Top 3 referring sites: Facebook, Twitter, Lifehacker (same as July)
Top 3 keywords: “body language,” “how to make yourself happy” “twitter symbols”

Which 3 posts performed best?

Ranked by number of unique visits, these are the three top posts from August.

10 Simple Things You Can Do Today That Will Make You Happier, Backed By Science

3,470 tweets, 113k fb likes, 850 g+, 531,000 uniques

22 Tips To Better Care for Introverts and Extroverts

595 tweets, 2k fb likes, 3.4k g+, 21,000 uniques

8 Things You Don’t Know Are Affecting Our Choices Every Day: The Science of Decision Making*

568 tweets, 700 fb likes, 1k g+, 18,000 uniques

*Note: this post was written and published in July, but was one of the highest trafficked posts during August

Experiments from August

  • We switched to MailChimp for managing our email subscribers (thanks for the help here, Andy!).
  • We added a slide-in form to capture email addresses that triggers as you scroll down the blog (850 new subscribers so far).
  • Used HipChat to call out Carolyn whenever a product-related question was posted in the blog comments so she could handle those.

Questions and ideas that came up in August

  • Our top three posts this month were life-hacking topics, and 2 out of the 3 top posts last month were also life-hacking posts. This could be because our social media-related posts aren’t as high quality as the life-hacking posts, we’re not promoting the social media posts in the right ways, or our audience is heavily skewed towards life-hacking at the moment.
  • It would be great to have a better system for tracking which posts are picked up for republishing, and any other stats we can track from those posts that are outside the Buffer blog (we could possibly add specific buff.ly links into republished posts?). Would be good to chat to Michelle about what options we have here.
  • I got quite a few requests in August to republish posts. It might be good for me and Leo to work out a solid way of measuring which of these requests are worth our time (I know Leo has a good gut feel for this, but as we grow the content team, the more solid (if rough) structures we can put in place, the more consistency we can achieve).

Looking ahead to September

  • We had 2 more guest posts this month but the number of in-house posts stayed the same. I’d really like to increase this number next month to at least 15. This could be a combination of just pushing myself to be more productive and working on aggregation-style posts over several weeks in-between research-based posts.
  • Leo and I set some big goals for the blog, which we want to reach by the end of October: 25,000 email subscribers and 1 million uniques/month. These are our two biggest things to keep in mind when planning, writing and publishing content in September.
  • We’re going to experiment with adding some more of the Buffer team’s personality to the blog in various ways. One we’ve done already is a “note from Leo” at the bottom of my meditation post. I’m working on writing up the story of how I changed my name this week, and have a couple of other ideas for how to inject some of our personality into the blog.

Note from Leo: Let us know any more stats that we could share with you guys in the comments below!

Brought to you by

Try Buffer for free

140,000+ small businesses like yours use Buffer to build their brand on social media every month

Get started now

Related Articles

ReportsAug 13, 2020
Shareholder Update: Q2 2020 and July

Note: This is the quarterly update sent to Buffer shareholders, with a bit of added information for context. We share these updates transparently as a part of our ‘default to transparency ’ value. See all of our revenue on our public revenue dashboard and see all of our reports and updates here . It's been quite the y

OpenApr 10, 2020
Pay Analysis Update: Examining Equal Pay at Buffer in 2020

Editor’s Note: Thanks for checking out this post! We’ve released our updated 2021 pay analysis here. You can’t improve something if you don’t know that it needs to be improved. That was very true for us four years ago when we first started looking into equal pay at Buffer. We have long used a salary formula to determine all of our salaries – the same role in the same part of the world receives the same salary. That m

Buffer Shareholder Update: COVID-19 Impact and Approach

Ever since the world got turned upside down by COVID-19, it’s been “business as unusual” for everyone – Buffer included. I sent this update out to Buffer’s investors one week ago. I hesitated on whether to share it more widely, as I know a lot of companies have been impacted more severely in these times. That said, I believe it makes sense to lean into our company value of transparency, since there may be some companies this could help, and it shows Buffer customers that we will be around beyon

140,000+ people like you use Buffer to build their brand on social media every month