Track and reply to your X mentions
You can now see every post that mentions your X account in Community. Alongside comments, you'll find a new Mentions tab that pulls in posts where you've been t…
What’s new at Buffer
Product updates, improvements, and stories straight from the Buffer team. New releases land here as soon as they ship.
Custom Post Templates
You can now create your own post templates in Buffer, and share them with your team! Head to the Create -> Templates tab to write a template from scratch, or…
Community Permissions & Team Management Updates
We've rolled out several improvements to make it easier for an administrator for a team using Buffer to manage access. First, you can now set access levels for…
Insights: A new way to understand your social performance
Insights is a completely rebuilt analytics experience. See how all your channels are performing in one view, dive into detailed metrics for any individual chann…
Access your Drafts from the Calendar
A big point of friction in Buffer, for a long time, has been: "How can I get back to my draft posts?" There's been no clear way to find them if you rely on the…
Saved Custom Views
You can save custom filters of your content as Views in the sidebar! Saved Views is a way to quickly reference and get back to specific pages in the Buffer app…
Post Composer Improvements ✨
We've bundled three improvements to make creating posts quicker and less stressful: Start writing right away with the Post Composer You no longer need to pick c…
Meet Buffer Home
Introducing a new landing page and hub for all your social activity: Buffer Home . Home brings elements of each area of Buffer into a single view: Your posting…
Generate alt text for images in seconds
Adding image descriptions (otherwise known as "alt text") makes your images accessible to people who use screen readers. But writing it for every post can be te…
Talk to your agent via MCP
You can now connect Buffer to Claude, ChatGPT, and Perplexity using the Model Context Protocol (MCP), so you can manage your Buffer account from inside the AI t…
Every LinkedIn reaction, now in Buffer
You can now react to LinkedIn comments with the full range of LinkedIn reaction types, right from Buffer. Previously, you could only "like" a comment when manag…
Four new channels in Community
Community now supports TikTok, YouTube, Google Business Profiles, and Mastodon . That brings the total to 10 channels you can manage from one inbox. See and rep…
Templates in the Composer
Blank composer staring back at you? We've all been there. But, no more! With 100+ ready-to-use post templates now available directly in the Composer, inspiratio…
Reply to TikTok comments and Google reviews
You can now manage TikTok comments and Google Business Profile reviews alongside all your other channels. No more jumping between tabs to stay on top of them! M…
Channel Groups in Channel Filters
We've added channel groups to the All Channels filter, making it faster to find and filter exactly what you need. We've also added a "Select all" action — handy…
Revamped Channel Selection Flow
We're testing a new channel selector that we've rebuilt from the ground up with a cleaner, more intelligent design: Smart Channel Recommendations — the selector…
A refreshed navigation & visual design for Buffer
We've given Buffer a facelift, and you can try it today as part of our Beta program! The visual redesign aims to offer a calmer, focused interface for managing…
Trending Topics for Threads
Hashbrowns are trending. Again. Trending Topics is here. Now when you open Buffer to write a Threads post, you'll see what's actually trending—whether it's quan…
More metrics for Instagram posts & reels
We've enhanced our backend to surface more metrics that weren't visible for some Instagram accounts. Previously, we only were surfacing likes and comments for s…
Fullscreen Composer + Layout Refresh
Writing a novel? Crafting the perfect thread? Composer now has fullscreen mode (Cmd+Shift+F) so you can focus without distractions. We've also cleaned up the si…