What's New

All of Buffer's product and company updates.

Product ImprovementFeb 26 2024

Shorten and Unshorten Links in the Composer

Now you can toggle link shortening on or off while you are composing a post

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Mike Eckstein

New FeatureJan 25 2024

Schedule a First Comment with your LinkedIn Posts

Do you need to put the link in the comments instead of the post on LinkedIn? Now, you can do either with Buffer. You can use the first comment in other ways too, such as for an extra detail, to encourage a discussion, or to share an answer to a question.

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Mike Eckstein

Product ImprovementJan 13 2024

Re-order Images in a Scheduled Post

If you have multiple images in a scheduled post, you can now drag and drop to reorder them.

Mike Eckstein

New FeatureDec 13 2023

Schedule LinkedIn Documents (aka PDF Carousels)

You can now schedule your beautiful PDFs to LinkedIn and enjoy all the extra engagement that this popular format brings! Available for both company pages and personal profiles.

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Mike Eckstein

Product ImprovementDec 12 2023

Paste Images and Videos into the Composer

CMD/CTRL+C then CMD/CTRL+V and voila! Your media files are right where you need them. ⚡️

Mike Eckstein

Product ImprovementNov 01 2023

Sent Post Analytics Available to All

After a host of recent improvements, we're now able to offer sent post analytics for most Channels to every Buffer user. That includes analytics for Instagram, TikTok, YouTube Shorts, Mastodon, Pinterest and LinkedIn.

Phill Agnew

New FeatureNov 01 2023

Keep Your Content Beautifully Organized with Tags

Our new Tags feature is here to help you unlock a whole new level of content organization in Buffer!

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Mike Eckstein

Product ImprovementOct 17 2023

Buffer’s AI Assistant Becomes Social Media Smart

We’ve packed our AI Assistant full of features ready to support your growth. Tweak your tone, state your desired audience, and the AI takes care of the rest—crafting posts designed for engagement.

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Phill Agnew

ReportSep 25 2023

Social Media Terms: A Comprehensive Glossary by Buffer

With clear definitions and helpful examples, Buffer’s social media terms glossary has everything you need to know to succeed on social.

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Sophie Gil

New FeatureSep 07 2023

Add Notes to your Content

You can now attach notes to content in Buffer! 📝

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Mike Eckstein

New FeatureSep 04 2023

Quickly Find Channels and Pages Using Keyboard Shortcuts

Quick Navigator allows you to swiftly access your channels, analytics, composer or any frequently visited pages using just your keyboard! Using our Quick Navigator and shortcuts, you can do things like search your channels, open the Ideas composer, or hop from Publishing to Analytics, all with a few strokes of the keyboard.

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Mike Eckstein

Product ImprovementAug 30 2023

Mailchimp signup form on Start Page

Mailchimp integration for Start Page is now live! Convert your social media followers into email subscribers today!

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Phill Agnew

Product ImprovementAug 15 2023

Facebook Reels Scheduling

Buffer now supports full scheduling for Facebook Reels. 

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Phill Agnew

New FeatureJul 26 2023

Open Beta Program

Get early access to our new features and help us improve them. Right now you can access Facebook Reels, Quick Navigation, Mastodon Analytics and AI in the Composer via the Open Beta program. 

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Phill Agnew

New FeatureJul 26 2023

Buffer Suggestions

Our new platform for product feedback and community engagement. 

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Mike Eckstein

Product ImprovementJul 26 2023

HEIC Uploads 

Now supporting HEIC format for your image uploads.

Phill Agnew

Product ImprovementJul 26 2023

Flag Suspicious Start Pages

An easy and direct way to report issues right from the Start Page

Phill Agnew

New FeatureJun 13 2023

Connect your Instagram Creator account

If you're using a Creator account on Instagram, you can now connect it with Buffer! Previously, we only supported Business accounts.

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Mike E

New FeatureJun 08 2023

Manage and schedule YouTube Shorts

You can now schedule videos to YouTube Shorts!

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Mike E

Product ImprovementMay 22 2023

Upload longer TikTok videos

You can now upload and schedule TikTok videos up to 10 minutes long.

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Mike E

New FeatureMay 17 2023

Schedule Instagram Stories

Buffer now supports full scheduling for Instagram Stories (without the need for Reminders). We’re one of the first platforms to offer this game-changing feature letting all Buffer users schedule Stories in advance. 

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Phill Agnew

Product ImprovementApr 11 2023

Buffer’s AI just got smarter

Buffer’s AI Assistant just got smarter, with new features such as rephrasing posts, summarizing long-form copy, expanding content, and generating personalized social media ideas.

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Phill Agnew

Product ImprovementApr 05 2023

A revamped Zapier integration

Our revamped Zapier integration includes support for Pinterest, publishing multiple images and video, adding Ideas and Drafts to Buffer, and support for Alt-text.

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Mike Eckstein

Product ImprovementMar 07 2023

LinkedIn video analytics

We've updated the way we gather LinkedIn data and can now include LinkedIn video posts in your analytics.

Mike Eckstein

New FeatureMar 01 2023

Live Post Previews

See exactly how your posts will appear on each platform, while you're composing a post.

Mike Eckstein

Product ImprovementFeb 27 2023

Better LinkedIn analytics

We've updated how we gather analytics for LinkedIn and are now able to get data for all types of posts, including videos.

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Mike Eckstein

ReportFeb 20 2023

2023 State of Remote Work

How remote workers from around the world feel about remote work, the benefits and struggles that come along with it, and what it’s like to be a remote worker in 2023.

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Hailley Griffis

New FeatureFeb 15 2023

Introducing Buffer’s AI Assistant

Buffer’s AI Assistant can generate new posts for your Buffer schedule, repurpose existing posts, and come up with endless new ideas—helping you grow your followers and super-charge your engagement. It’s available in Ideas on all Buffer plans.

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Phill Agnew

Product ImprovementFeb 06 2023

Unsplash integration for Ideas

Now, you can search the Unsplash library for free, high-quality images to attach to your social media posts, all within Ideas. No more wasting time searching for the perfect image - with the Unsplash integration, you can find the perfect image for your post and attach it to an Idea in just few clicks.

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Phill Agnew

New FeatureFeb 01 2023

Buffer for Mastodon

Buffer now supports Mastodon scheduling!

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Mike Eckstein

Product ImprovementJan 26 2023

Start Page Scheduling and Ideas Extension available on the mobile app

Now, in the Buffer mobile app, you can schedule updates to your Start Page and save Ideas wherever you find them on the web!

Phill Agnew

Product ImprovementJan 24 2023

A better emoji picker 🤩

We've updated the Buffer composer to include a new emoji picker. It's part of a bigger update to the composer that will enable us to add more rich-text editing features and autocomplete functionality in the future.

Mike Eckstein

New FeatureDec 07 2022

Schedule threads on Twitter

You can now create, save, preview and schedule Twitter threads!

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Mike Eckstein

New FeatureNov 29 2022

Save your ideas and save your time with Ideas

You can now save all your ideas in Buffer. Save time by crafting, creating and scheduling all your content from one place (no more jumping back and forth between tabs). With Ideas, you can capture and store on the go with our mobile app, around the web via our browser extension, or in the moment on the Buffer app. 

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Phill Agnew

Product ImprovementNov 25 2022

Export reports to PDF on the Essentials plan

You can now export reports to a PDF if you are subscribed to the Essentials plan. This was previously only available on the Team plan.

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Mike Eckstein

New FeatureNov 02 2022

Schedule updates to Start Page

Did you know using a link on social can reduce your reach by 40.38%? With Start Page Scheduling, you post updates to your Start Page, and direct your audience to your link-in-bio (helping you get the reach you deserve). Schedule posts containing links, images and texts to your personalized Start Page feed. 

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Phill Agnew

Product ImprovementOct 06 2022

10 new features in Buffer 

We’ve been hard at work creating 10 new features. Now you can see teammates’ names next to their posts. spot analytics on sent Instagram posts, auto-import Gravatar profile pictures, and see analytics for Instagram Reels. Oh plus you can empty your queue with bulk deletion, preview videos, your default timezone will be based on your location, there are twice as many colours in campaigns, and the hashtag manager is available on all channels. 

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Phill Agnew

Product ImprovementSep 01 2022

Attach Google Photos to your posts

Adding a Google Photo to your post just got a whole lot easier. With just one click you can open up your Google Photos account and attach the image you want to your post!

Phill Agnew

Product ImprovementAug 01 2022

Mention company pages in scheduled LinkedIn posts

You can now mention company (and school) pages in your LinkedIn posts using Buffer. Copy a LinkedIn company page URL, paste it into your LinkedIn post, and we'll turn it into a mention for you!

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Mike Eckstein

New FeatureJul 27 2022

Draft, schedule, and publish Google Business Profile posts 

You can now connect your Google Business Profile with Buffer. Draft, schedule, and publish What’s New, Offer, and Event posts to your Google Business Profile. 

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Phill Agnew

Product ImprovementJul 18 2022

Add a draft to a campaign

You can now assign a campaign to a draft post. The draft will then appear in the campaign view alongside the rest of the content in that campaign.

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Mike Eckstein

Product ImprovementJul 11 2022

Create multiple Start Pages

Create multiple Start Pages to bring all your best ideas to life. Whether it's a page for your eye-catching content, your upcoming event, or your favorite pet. Let your imagination run wild with multiple Start Pages.

Phill Agnew

Product ImprovementJul 11 2022

Faster video uploads

We changed the way we handle video uploads to Buffer. They should upload much faster now!

Mike Eckstein

New FeatureJul 07 2022

Schedule and auto-publish Instagram Reels

You can now draft, schedule and auto-publish Instagram Reels with Buffer. It's available on web now and coming soon to our mobile apps.

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Mike Eckstein

Product ImprovementJun 23 2022

Add sent posts to a campaign

Did you forget to add a post to a campaign before publishing it? No problem! You can now retroactively add sent posts to an existing campaign.

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Mike Eckstein

New FeatureJun 21 2022

Auto-publish content to TikTok

Schedule your videos straight to TikTok with our brand-new integration. You can plan, create, schedule from desktop or mobile.

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Mike Eckstein

Product ImprovementJun 14 2022

Move scheduled posts to Drafts

Sometimes you might have second thoughts about a scheduled post and decide you want to edit it, but not right now. You can now move any scheduled post back to Drafts so you can work on it later.

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Mike Eckstein

New FeatureJun 06 2022

Add multiple images to your LinkedIn posts

You can now share up to nine images in a single LinkedIn post. Huzzah!

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Mike Eckstein

ReportJun 02 2022

2022 Diversity, Equity and Inclusion Report

We completed our first DEI report, compiling data collected from an internal survey and audit to give us formal insight into setting goals, measuring success, and helping to hold us accountable for continually improving our culture.

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Katie Gilmur

Product ImprovementJun 01 2022

Add alt text descriptions to Facebook images

You can now add image descriptions (alt text) to images that you schedule to Facebook. Adding alt text descriptions ensures that your entire audience, regardless of visual ability, can appreciate the content you share.

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Mike Eckstein

Product ImprovementMay 25 2022

Schedule Instagram carousel posts—no need for reminders

Boost your Instagram engagement (without draining the bank) with direct scheduled carousel posts. Carousels get 2% more engagement than standard posts, so start scheduling to grow your audience!

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Phill Agnew

New FeatureMar 30 2022

Save content for later with the all-new drafts experience

Draft, save, and schedule social content in one smooth workflow in Buffer. Your drafts are synced across mobile and web so you can save your content any time inspiration strikes.

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Mike Eckstein

Product ImprovementMar 09 2022

More Start Page themes to dazzle your fans

We've just added ten new beautiful color combinations that you can use as themes for your page. Happy designing!

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Mike Eckstein

New FeatureMar 09 2022

Add Spotify tracks to your Start Page

For the audio creators and artists out there, you can now add Spotify tracks to your page. We can't wait to hear them!

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Mike Eckstein

New FeatureMar 07 2022

The best GIFs at your fingertips

Spice up your posts with GIFs straight from Giphy. Our new integration lets you search and add GIFs from inside the composer. We hope you have fun with it!

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Mike Eckstein

Product ImprovementFeb 28 2022

Scheduled LinkedIn video posts now play natively

Videos that are posted to Linkedin through Buffer will now play natively in the LinkedIn feed. Huzzah!

Mike Eckstein

ReportFeb 23 2022

2022 State of Remote Work

Data from over 2,000 remote workers around the world looking at the shifts and evolution of remote work in 2022, along with the benefits and struggles it brings.

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Hailley Griffis

New FeatureFeb 18 2022

Hide Start Page content

There may be times when you want to temporarily hide content from your Start Page, rather than edit it or delete it permanently. Now you can!

Mike Eckstein

New FeatureFeb 17 2022

Customize the top of your Start Page with different banner styles

You can now choose from four different banner styles for the top of your Start Page. More options to help you make it pop!

Mike Eckstein

Product ImprovementFeb 10 2022

Re-order the channels in your publishing sidebar

You can now drag and drop channels to re-order them in the publishing sidebar. This is especially helpful if you have a lot of channels!

Mike Eckstein

New FeatureFeb 08 2022

Introducing: TikTok Reminders

You can now schedule TikTok Reminders from our mobile app. Create your video, save it to Buffer, then choose the best time to post. Buffer will send you a reminder at your chosen time to finish the post in TikTok. Simple!

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Mike Eckstein

New FeatureDec 02 2021

Edit your images

Our new editing functionalities include crop, rotate, mirror, flip, blur, sharpen, enhance, grayscale, and invert colors.

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Mike Eckstein

Company AnnouncementOct 13 2021

New from Buffer: Start Page

Today, we’re launching Start Page by Buffer for anyone who wants to create a beautiful, mobile-friendly landing page in minutes and update it in seconds, and it’s free.

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Joel Gascoigne

New FeatureNov 18 2021

Import from Dropbox, Google Drive, and OneDrive

In just a few clicks, you can import your media from your preferred file storage service directly within Buffer and publish them to your social media channels.

Mike Eckstein

New FeatureSep 28 2021

Introducing a new social media calendar

Get total visibility of your content schedule with Buffer's new social media calendar. We rebuilt our old calendar from the ground up, gave it a brand new design, and added it to our free plan.

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Mike Eckstein

New FeatureAug 17 2021

Share Canva-made content in a few clicks

You can now use Canva and Buffer together to create and publish social media posts, without having to leave Buffer. You get the best of Canva’s design features and the best of Buffer’s social publishing features in one place with our new integration.

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Mike Eckstein

ReportJan 03 2021

2021 State of Remote Work

This past year, everything changed in the world of remote work. Remote work went from a niche decision some companies made to an inevitable and massive shift in the way that people work around the world. While working from home doesn’t offer the same benefits of truly remote work, it is still a remote experience.

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Hailley Griffis