Real-life marketing stories, trends, and strategies from social media’s most engaging brands. Find out what social media strategies are working today and how to drive meaningful engagement, activity, and results from social media.
- Topic
- Flow
- Published
Three young brothers launched their very own small business as a way to supplement their allowance and, more importantly, empower their community.
Reading time6 minute read
- Topic
- Small Business
- Published
When Rosie Mangiarotti started building her company—innovative undergarments brand, Perkies—she expected it to be hard, but she didn’t expect it to take three years to develop her signature product before selling a single unit. Here’s what she wishes more product-based business owners knew.
Reading time6 minute read
- Topic
- Flow
- Published
There are benefits to sharing every step of your journey to achieving a goal. This article delves into why you might want to consider transparency when working towards a goal, also known as building in public.
Reading time9 minute read
- Topic
- Flow
- Published
For these six women-owned brands, bettering the world in tangible ways is just as important as creating high-quality products.
Reading time8 minute read
- Topic
- Flow
- Published
Expert tips for how small businesses can handle replying to social media comments. Should you reply to every comment? How quickly should you reply? What about the negative comments?
Reading time5 minute read
- Topic
- Flow
- Published
Tamara Mayne started Brooklyn Candle Studio as a side gig—and grew it to a major brand selling in stores worldwide. Here are some of the steps she took to scale as well as a few mistakes she made along the way.
Reading time5 minute read
- Topic
- Flow
- Published
Creating a TikTok account for your small business may feel overwhelming, but it's a great way to expand your brand's exposure and can help customers build a stronger connection with your company.
Reading time9 minute read
- Topic
- Flow
- Published
Suann Song set a goal to raise $25,000 on Kickstarter in 30 days. She ended up hitting that in a week and ultimately raising more than $50,000. Here’s how she did it.
Reading time5 minute read
- Topic
- Flow
- Published
The start of a new year is a great time to reassess your marketing strategy. To help you try some new strategies, we talked to 10 small business owners to learn how they’re doing marketing differently in 2022.
Reading time10 minute read
- Published
We’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm.
Reading time9 minute read
- Topic
- Flow
- Published
For small business owners, who are deeply connected to their companies but not the sole defining element of them, it can be hard to know how much personal content to share on a business account. We’re breaking down your options in this guide.
Reading time5 minute read
- Topic
- Flow
- Published
Done well, building your thought leadership can help you foster trust and credibility with customers, become a go-to voice in your industry, and open up amazing opportunities. A seasoned LinkedIn thought leader shares her tips for how to get started.
Reading time5 minute read
- Topic
- Flow
- Published
Want to build a thriving following for your brand—but have a tiny budget? Learn affordable yet effective community-building strategies from the marketing expert behind the communities at theSkimm and JIGGY puzzles.
Reading time4 minute read
- Topic
- Small Business
- Published
Separating your personal brand from your business both strengthens your business and allows individual autonomy and professional growth. A branding expert shares how to build them both, strategically.
Reading time5 minute read
- Published
Damian shares his journey from hemp farmer, to teacher, to business accelerator leader, and the economics behind why he focuses so hard on encouraging people to become hemp farmers.
Reading time5 minute read
- Topic
- Flow
- Published
I’ve recently been going through the process of hiring a new social media manager for Buffer so I wanted to share what I’ve learned so far to help anyone else who wants to bring on a social media manager for their team.
Reading time8 minute read
- Topic
- Flow
- Published
Reading time4 minute read
- Topic
- Flow
- Published
Running out of new content ideas is a common pain point. If you’re stumped on what to post, read on for some pointers from Buffer’s Audience Marketer on overcoming that mental block and getting creative with new, engaging content.
Reading time4 minute read
- Topic
- Small Business
- Published
Collecting and telling your Origin, Adversity, and Innovation stories is a powerful way to build an authentic brand that connects more deeply with the people you serve. Here’s how.
Reading time4 minute read
Why Zingerman’s Teaches All Employees About Cash Flow, Revenue, Depreciation, and Expense Management
- Topic
- Flow
- Published
Featuring insights from Buffer’s Small Business, Big Lessons podcast episode six and the accompanying unpublished interview, Zingerman’s co-founder Ari Weinzweig shared the company’s founding story and how open book management unlocked new scaling opportunities for the company.
Reading time5 minute read
- Topic
- Flow
- Published
Hiring via social media should be so much bigger than just using LinkedIn. Read on for some insights from Buffer’s Director of People on how both small businesses and growing ones can create a strategy for finding the best talent via social media.
Reading time4 minute read
- Published
Featuring insights from Buffer’s Small Business, Big Lessons podcast episode five, and the accompanying unpublished interview, Natalie shared Wildbit’s journey from a growth-focused business machine to a company that’s excited to find ways to work less.
Reading time5 minute read
- Topic
- Flow
- Published
Whether you’re using Canva, Adobe Spark, or any of the other design template tools on the web, read on for my best advice for making sure your brand continues to shine.
Reading time4 minute read
- Published
Featuring insights from Buffer’s Small Business, Big Lessons podcast episode four, and the accompanying unpublished interview, multiple employee-owners of the Trident shared why the bookstore moved to employee ownership and how the shift positively impacted the business.
Reading time5 minute read