End-of-year planning for the Buffer blog and our most recent stats
Quick Summary
In November we had 529,184 unique visitors, a little less than in October. We published the same number of posts (15), and had 3 times as many posts republished elsewhere.
How did the blog do overall?
- Total uniques: 529,184 (-3% from Oct)
- Total posts published: 15 (10 in-house, 5 guest posts)
- Total posts republished: 12 (TheNextWeb, Lifehacker, Fast Company, Huffington Post, Business Insider)
- Top 3 referral sites: Facebook (70,173 uniques), Fast Company (12,596), Twitter (10,149)
- Top 3 keywords: “how to make yourself happy,” “best time to post on facebook,” “habits of successful people”
- New email subscribers: 1,876 (-16% from Oct)
Here are our traffic graphs from October and November, for comparison:
Which 3 posts performed the best?
10 Simple Things You Can Do Today That Will Make You Happier, Backed By Science
94,623 uniqes, published in August
10 Things To Stop Doing Today to Be Happier, Backed by Science
34,038 uniques, published in November
8 Surprising New Instagram Statistics to Get the Most out of the Picture Social Network
28,147 uniques, published in October
Notes from November
- Our traffic overall was lower this month, but one metric that caught my eye in particular was that Twitter referrals dropped 72% from October.
- 2 out of the top 10 most popular posts this month were social media topics. All the rest were lifehacking/productivity topics.
Looking ahead to December
- We’re planning to adjust our strategy slightly to be more focused on topics around social media, blogging and marketing, and a bit less on lifehacking and productivity.
- We’ve been working on a book of social media tips over the last few weeks and we really want to ramp this up in December and move closer to completion.
Try Buffer for free
140,000+ small businesses like yours use Buffer to build their brand on social media every month
Get started nowRelated Articles
Note: This is the quarterly update sent to Buffer shareholders, with a bit of added information for context. We share these updates transparently as a part of our ‘default to transparency ’ value. See all of our revenue on our public revenue dashboard and see all of our reports and updates here . It's been quite the y
Editor’s Note: Thanks for checking out this post! We’ve released our updated 2021 pay analysis here. You can’t improve something if you don’t know that it needs to be improved. That was very true for us four years ago when we first started looking into equal pay at Buffer. We have long used a salary formula to determine all of our salaries – the same role in the same part of the world receives the same salary. That m
Ever since the world got turned upside down by COVID-19, it’s been “business as unusual” for everyone – Buffer included. I sent this update out to Buffer’s investors one week ago. I hesitated on whether to share it more widely, as I know a lot of companies have been impacted more severely in these times. That said, I believe it makes sense to lean into our company value of transparency, since there may be some companies this could help, and it shows Buffer customers that we will be around beyon
