Bufferchat - Page 2
A collection of posts on Bufferchat
Brian Fanzo is a speaker, podcaster and expert in all things social. He’s been a long-time supporter of #bufferchat and joined us as a special guest to share his thoughts on the rising trend of video and it’s role in social engagement. Catch the full recap here and view a replay of his Meerkat recording here! Why is video’s role in social engagement increasing? From Brian: * “It’s all about the noise… Finding ways to standout is key… Video allows RAW, Authentic, Real-Time engagement!” Mor
We’ve been excited recently to learn more and more about the best way to approach Pinterest marketing. And we’ve been inspired by tons of great Pinners who have shared their learnings already. Jeff Sieh is one whom we greatly admire for his Pinterest presence. A social media consultant and speaker, Jeff has built a strong community on Pinterest and shared his best Pinterest tips and strategies with us at #bufferchat. Highlights from the #bufferchat with Jeff Sieh are below, and you can catch t
Mackenzie Fogelson and her team at Mack Web strive to provide exceptional value to their clients and the social media marketing community–they created a comprehensive guide to building online communities and offer it free of charge. They’ve measured their success in the number of downloads—more than 8,000—and believe community is key to marketing success. Mackenzie and her team joined us for #bufferchat to share how to include community-building in your online marketing plans. Catch the full r
Marketer, speaker and author, Bryan Kramer, dropped by #bufferchat to talk about the art (and impact) of sharing. Catch the full recap here. How can social sharing impact your business and personal life? From Bryan: * There are 4 types of sharing. 1) H2M, M2M, H2M2H, and #H2H * 1) H2M = Human to Machine (we do this all the time with ATM’s) * H2M2H = Human to Machine to Human. We are doing this now by using tools to communicate to each other. * M2M – Machine to Machine – Watson Analytics
Oli Gardner from Unbounce stopped by #Bufferchat to share the essentials of conversion rate optimization. Catch the full recap here! And continue reading for the best tips, tools, and strategies from Oli and the Bufferchat community. What is conversion rate optimization? From Oli: * Technically speaking, CRO is about getting a higher percentage of people to complete the desired action on any given page. * CRO is the act of increasing the performance of your marketing by uncovering ways to
Community expert Caty Kobe from FeverBee recently joined us at #Bufferchat to talk about community management. Caty—along with our amazing Bufferchat community—shared great advice, blog and book recommendations. Read on for the highlights, or catch the full recap here! What advice do you have for someone building an online community? From Caty: * If you’re building a brand community, please do your homework first! * Take the time to research your customers & target community members. Lear
Author and speaker Jeff Goins recently joined #bufferchat to share some awesome expert tips on building your online tribe. Read on for the highlights, or catch the full Storify recap here! What does it mean to build a tribe online? From Jeff: * Building an online tribe means finding your true fans, the people who will help your work spread. * Something I’ve learned about building a tribe is that it’s not who you know, it’s who you help. More great advice: * “Finding people with whom yo
Have you ever delivered a speech or considered public speaking as a way to network or build your business? Speaker, author and professor Dr. Emad Rahim joined us for a #bufferchat to share advice and resources on how public speaking can grow your personal or business platform. Read on for the highlights, or check out the full Storify recap here. What’s the best way to get started in speaking? From Emad: * Start small speaking at clubs, events, parties and classrooms. Speak where you are f
If you’ve ever suffered from writer’s block, procrastinated when you supposed to be writing, or criticized your writing too harshly, this post is for you! Blogger and app developer John Saddington of @DeskPM recently joined us for Bufferchat to discuss writing tools, habits books and more. Catch the full Bufferchat recap on Storify here! What writing tools are essential to your routine? From John: * The first, I use a # of web tools. MediaTemple for hosting a lot of my personal blogs. And
Social media expert Rebekah Radice joined us for Bufferchat to look back at social media trends in 2014 and look ahead for the best tips for your 2015 strategy. Check out the full Storify recap here! Why is a social media strategy important? From Rebekah: * A social media strategy allows you to be intentional and strategic, giving you focus and purpose. * Strategy m
Templates and tools can help you work smarter and save you time and help your efforts go further. Buffer’s Kevan Lee shared his best tools, tips and tricks for his blogging and social media strategy at our weekly Twitter chat, #Bufferchat. Check out the curated Storify recap here! What tools or apps do you use on a daily basis? From Kevan: * Buffer to create and schedule social media posts. WordPress and Canva to create blogposts. * I’m always keen to try new things! SpruceApp has been a
Integrating your visual strategy and social media strategy is more important than ever for marketers. To give some essential design advice to social media marketers, Dustin W. Stout stopped by #bufferchat. Check out the full Storify curation of the chat here! Why should marketers know basic design principles? From Dustin: * “The same reason they to know basic fashion principles. If you look a mess you’ll be perceived as such.” * “People want to share things that make them look good. Why w
Content marketing is a topic we’re quite eager to learn about here on the Buffer blog, and it seems to be one our community is excited about as well. We invited the team at Atomic Reach to share their insight in our weekly Twitter chat. The Atomic Reach team shared some amazingly useful tips on how to craft the most engaging content for your social efforts—plus dozens of their favorite content marketing blogs to bookmark! Click here to see the full Storify recap. Read below Atomic Reach’s tip
Author Ann Handley joined #Bufferchat to discuss ways to take your writing to the next level. Check out her latest book, “Everybody Writes” for great advice on writing and content marketing. Check out the full recap on Storify here! Is writing a habit or an art? From Ann: * “Writing is habit before an art. It’s hard to create something that’s artful without first building the muscle.” * ” ‘As the martial arts: A black belt means you’ve mastered the basics and are ready to master the art.’
Author of Hooked: Building-Habit Forming Products, Nir Eyal, stopped by Bufferchat to discuss how the Hook framework applied to marketing and social media. For the full Storify summary of the Twitter chat, click here. Keep up with the latest news and upcoming #Bufferchat by joining our Google+ Community. What are the components of the Hook model? From Nir: * “A “hook” has 4 parts: trigger, action, reward and investment” * “…through successive cycles through these hooks, users form habits
CEO of Small Biz Trends, Anita Campbell, joined us for Bufferchat to discuss small businesses and social media. Check out the full recap on Storify here. And keep up on the latest about Bufferchat by going to our Google+ Community. What are some of the biggest challenges trending in small business? From Anita: * “Money is perennial issue for #smallbiz. We bootstrapped all the way — that’s the slow way!” * “Another issue: Need for owners and staff to be more technical. You now have to know
Erik Fisher, an author, podcaster and community manager at Social Media Examiner, stopped by #bufferchat to discuss Facebook marketing tips and engagement! Check out the full Storify recap here! What role does Facebook play in your community strategy? From Erik: * “ Most likely your largest group of followers on one social network: Facebook. You can’t ignore it even if you’re frustrated.” * “ Don’t JUST post great content on Facebook, engage with those who like, share and comment
Jason Keath from Social Fresh Conference joined us this week to discuss all the social media tools needed for social publishing, blogging and more! Check out the highlights of the chat on Storify here! Here are some of the tools covered in the chat (though some might fit into multiple categories). Daily Social Publishing * Tweetdeck * Coschedule * ClicktoTweet * Buffer * WordPress * Photoshop * Mention * Hootsuite * SumAll * BuzzSumo * Twitter * YouTube * Facebook * Daily app
Content Crafter Kevan Lee joined us for #Bufferchat to talk about the unique nature of writing for the web. Check out the full Storify recap here, and continue reading for 32 web writing tips from Kevan and the community about how to write successful blogposts, tweets, status updates, and more. What makes writing for the web different than print? “We have less time to grab attention on the web. Web writing is quicker, more succinct, right to the point.” @Kevanlee * “ Writing for the
Author and CEO of Social Media Explorer , Nichole Kelly, stopped by #bufferchat to share her great insights on measuring social media ROI. Be sure to check out her great book on the subject ! See the full Storify recap here! “ROI” means
What are the best ways to generate fresh content to keep feeding the blog or social media stream? This week’s #Bufferchat discussed just that with Courtney Seiter, Buffer’s head of content marketing. We were so excited to have our largest attendance yet—197 contributors and 1800 tweets—and to see so many new, bright and shiny faces! Check out the full Storify curation here. Here’s a look at some of the tips and tools highlighted in the chat! What is the best way to find out what content yo
In this week’s #Bufferchat, Lee Odden , CEO of Top Rank Marketing and expert on all things marketing, joined us to share his thoughts and lead a discussion on “What’s next in digital marketing?” Inspired by the voices of experts in Lee’s post on Top Rank Online Marketing Blog, “21 Digital Marketing Trends and Predictions for 2015 ,” the #Bufferchat reflected many of these predictions and spurred
Update – we launched Respond a social listening tool and customer service tool Respond displays your community’s tweets in a real-time tweet inbox. The list of new messages—both tweets and DMs—runs down the left column. Each particular message opens into the panel on the right. This intuitive layout gives the Twitter stream an inbox feel where you can reply, archive, keep track of conversations, and—excitedly—reach inbox zero! We’d love for you to experience the real-time support experience w