New!Check out Board viewCheck out the new Board viewOrganize and track your social content ideas with the new Board view.Learn more

Revenue and Growth Report: How Our Awesome and Business Plans Fared in March

Apr 17, 2014 2 min readReports
Buffer monthly revenue and growth

We’re excited to share with you an inside look at Buffer’s revenue and growth stats for the last month. If you read our monthly overview, you likely have an idea of the big-picture progress of Buffer, and we hope the revenue and growth stats here illuminate some of the finer details of our journey.

Our revenue is earned primarily through two subscription sources: Awesome Plan and Business Plan.

In the charts below, you can see how each of these plans did for us in March, with breakdowns for revenue, churn, conversions, and more. If you have any questions on this data, we’d love to answer them in the comments! We’re interested in making these numbers as helpful as possible for you. :)

Awesome Plan

Below is an overview of how the Awesome Plan performed in March. If you’re interested in even more data on this, you can find some additional detail in our spreadsheet.

Awesome Plan conversion rates

Business Plan

Below is an overview of how the Business Plan performed in March. We have additional data in our Business Plan spreadsheet, if you’re interested.


Business Plan conversions by source

Key findings and next steps

  • We’re looking to try experiments on queue limit since this prompt was hit an amazing 126,000+ times in March.
  • Conversion rate on Business trials dropped to 3%, so we’re looking to improve here.
  • We’d like to improve trial starts for Awesome users since conversion rate is very high (20-30%) – especially from analytics page.
  • We’re hoping to check on the 113 Business users who churned and break this down by where they were before, i.e. Awesome user or free user.
  • Our web analytics has the highest trial starts and the lowest conversion rate. We’re keen to see some ways to improve conversion rate here.

If you have any questions on these numbers or anything else you’d like to see with this report, we’d love to hear from you!

Brought to you by

Try Buffer for free

140,000+ small businesses like yours use Buffer to build their brand on social media every month

Get started now

Related Articles

ReportsAug 13, 2020
Shareholder Update: Q2 2020 and July

Note: This is the quarterly update sent to Buffer shareholders, with a bit of added information for context. We share these updates transparently as a part of our ‘default to transparency ’ value. See all of our revenue on our public revenue dashboard and see all of our reports and updates here . It's been quite the y

OpenApr 10, 2020
Pay Analysis Update: Examining Equal Pay at Buffer in 2020

Editor’s Note: Thanks for checking out this post! We’ve released our updated 2021 pay analysis here. You can’t improve something if you don’t know that it needs to be improved. That was very true for us four years ago when we first started looking into equal pay at Buffer. We have long used a salary formula to determine all of our salaries – the same role in the same part of the world receives the same salary. That m

Buffer Shareholder Update: COVID-19 Impact and Approach

Ever since the world got turned upside down by COVID-19, it’s been “business as unusual” for everyone – Buffer included. I sent this update out to Buffer’s investors one week ago. I hesitated on whether to share it more widely, as I know a lot of companies have been impacted more severely in these times. That said, I believe it makes sense to lean into our company value of transparency, since there may be some companies this could help, and it shows Buffer customers that we will be around beyon

140,000+ people like you use Buffer to build their brand on social media every month