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Buffer in April: $6M ARR, Buffer for Pinterest, Continued Growth

3 min read Reports
Joel Gascoigne
Joel Gascoigne CEO and co-founder @ Buffer
Buffer in April: $6M ARR, Buffer for Pinterest, Continued Growth

April was a fun month for the Buffer team, with Buffer for Pinterest being a key big task and milestone for us as a company. Here are the latest numbers:

Buffer metrics in April

2,351,405 total registered users (+3.6%)
200,125 monthly active users (-3.3%)
49,728 average daily active users (-1.6%)
$509,161 monthly recurring revenue (+4.0%)
$6.11M annual recurring revenue (+4.0%)
$2,165,528 cash in bank
32 team members across the world
23 cities, 9 countries, 4 continents

buffer in april

The big news in terms of metrics this month is that we crossed $6m ARR! We’re happy to be growing revenue at a steady pace right now, moving us ever closer to a big $10m milestone which seems within reach now.

Buffer for Pinterest

During April, one of the main product endeavors was to build our first version of Buffer for Pinterest, with a short timeline to make it happen (we had around 1 month from when we were lucky to become a Pinterest Marketing Developer partner).

Buffer-for-Pinterest

We formed one of our largest task forces to make it happen and everything came together for us to be part of the launch announcement and have a fully working product for customers.

The news was covered by WSJ, TechCrunch, Re/code and others. We also did our own writeup, and were a top product on Product Hunt for the day with almost 400 upvotes.

Improved business analytics

Another big effort of ours in April was to keep improving our analytics, a part of the product that has generally not been as advanced and useful as we feel it could be.

We’ve shipped a new version for our Buffer for Business analytics that now includes an “average engagement per post” analysis chart – something that marketers have found particularly useful.

average engagement per post

Most tools help you to see how your total numbers have grown, and people needed a lot of help in learning whether on average their individual posts on social media are improving too – the new analytics launched take care of and show you exactly that.

Continued team growth and hiring

In April we grew by 1 new person, and we also have 2 more additions to the team happening in early May. We’re excited to continue the efforts to grow the team faster than ever before.

We currently have a need for help in the following roles: Happiness Hero, Product Creator, Front-end Developer, Back-end Developer, iOS Developer, Traction Developer, Reliability Developer, Product Designer.

buffer hiring

We’d love your help to spread the word of our open positions:

.@buffer is growing faster than ever, with several areas they need help. Learn about being part of the journey: https://buffer.com/journey
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