We Replaced SMS Authentication With Email and Authenticator Apps — Here's Why
Here’s why and how we replaced SMS authentication with email and authenticator apps.
Open metrics
A transparent company since 2010
Since 2013, we’ve been open with Buffer’s finances and our team’s salaries, among many other metrics. We share openly because we believe in the power of transparency to build trust, hold us accountable to a high standard, and push our industry forward.
This is a dashboard for anyone to see how we’re building Buffer.
- MAUMonthly Active Users
- 191,726
- MRRMonthly Recurring Revenue
- $1.9M
- ARPUAverage Revenue Per User
- $28.06
- ARRAnnual Recurring Revenue
- $22.6M
- CEO Salary
- $301,860
- Average Salary
- $163,269
Random employee salaries
DinosSoftware Engineer- $173,700
AmandaProduct Manager- $203,482
LexiCustomer Advocate- $110,919
SuzanneOperations Manager- $109,605
HamishSoftware Engineer- $163,372
KateMarketing UX Designer- $119,433
2010
2011
AugustBuffer was accepted into AngelPad startup accelerator, with initial $120,000 investment
DecemberBuffer raised a small seed round of $330,000, to bring total funding to $450,000
Read more about Buffer in december 20112012
JanuaryOur founders had visa troubles and started traveling while growing Buffer, the team grew to 7 people by August
Read more about Buffer in january 20122013
AugustBuffer’s first all-company retreat took place in Lake Tahoe
Read more about Buffer in august 20132014
2015
2016
JuneWe had a cash-flow crisis resulting in several financial changes at Buffer, including a round of lay offs
Read more about Buffer in june 20162018
2020
2021
2022
2023
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- First response within 2 hours in the last 90 days
- Customer satisfaction in the last 90 days
- Customer emails solved in the last quarter
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We Made a Decision That Lowers Our MRR and ARR, Here’s The Story
Here’s how we changed our calculations to get a clearer picture of Buffer’s finances and how customer experience drives growth.
We’re Hiring on Buffer’s Customer Support Team, Here’s What It’s Like to Work With Us
Learn more about how we approach customer support and how we work together.