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20 Tools for Creating Engaging Social Media Videos, Images and GIFs in Minutes
Creating social media content takes time. And creating great social media content takes even more time. You don’t just need to think about what...
Alfred Lua
Former Product Marketer @ Buffer
The Rise of Micro-Influencers: How to Run a Micro-Influencer Campaign
The interest in influencer marketing [https://buffer.com/library/influencer-marketing/] has been growing steadily over the past few years and more people are seeking to...
Get Over Your Creativity Block With These 20 Social Media Content Ideas
💡Looking for an easy way to save all your best ideas? Check out Ideas from Buffer → As a social media manager, it can be super...
The Complete Guide to Creating Effective Snap Ads with Snapchat Ad Manager
In the past, if you wanted to run Snap Ads (Snapchat [https://buffer.com/library/snapchat/]’s full-screen video ads), you would need to go...
How to Keep Up With Social Media News in Just 10 Minutes a Day
Keeping up with new changes on the various social media platforms is essential to staying ahead on social media. Did you know for example that...
We Made These 10 Social Media Mistakes so You Don’t Have To
This might sound contradicting — and it’s scary for us to admit. But, despite building a product that helps people succeed on social media [https:...
111 Time-Saving Keyboard Shortcuts for Social Media Marketers
I used to think the few seconds I save by using keyboard shortcuts are not useful. I mean, what can I do with those few...
6 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer
How do you know what’s working with your social media? And what’s not working? The social networks provide us with a ton of...
17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos
Over 8 billion videos or 100 million hours of videos are watched on Facebook every day. These stats were reported early last year so imagine...
Want to Create a Trail-Blazing Social Media Campaign? Here Are 13 Tips From Brands like Airbnb, Coca-Cola, and Starbucks
Running social media campaigns can be quite different from managing your social media profiles [https://buffer.com/library/how-to-manage-multiple-social-media-accounts/] on an ongoing basis. Unlike your...
The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results
Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven...
You Have $100 to Spend on Social Media Marketing. Here’s One Way to Spend It.
How big is your social media budget? I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward...
How to Customize Your Facebook News Feed to Maximize Your Productivity
Facebook is still the leading platform for marketers. From our State of Social Media 2016 report [https://buffer.com/resources/social-media-2016/], we found that 93...
11 Storytelling Formulas to Supercharge Your Social Media Marketing
Legendary marketer, Seth Godin, describes marketing as [http://rainmaker.fm/audio/lede/seth-godin-marketing/] “the art of telling a story that resonates with your audience and...
All You Need to Know About Instagram Takeovers: How to Host a Takeover in 6 Simple Steps
Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and Food Republic...