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Buffer and Facebook publishing

Grow Your Business Organically with Facebook analytics

Discover what your community loves, refine your marketing strategy, and achieve your social goals with Buffer’s Facebook analytics – your roadmap to organic growth on Facebook.

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Facebook analytics

Create beautiful reports

Build fully customized reports, and easily export them.

Best day to post

See the days that will earn your Facebook posts the highest reach.

Boosted post insights

Compare paid and organic results of boosted posts.

Audience demographics

Get insights on your audience so you can create tailored posts.


Analyze with precision

Tag related posts within a campaign or theme to analyze their performance as a whole, providing valuable insights and reports for your social media marketing strategy.

Analyze with precision
Answers tab

Your biggest questions, answered

Buffer’s Facebook analytics tells you exactly when, how often, and what types of posts to publish on Facebook to increase your visibility, page likes, and engagement, helping you cut out the guesswork.

Buffer’s Facebook analytics
Post performance

Discover what your community loves

Analyze key Facebook metrics to see what posts are most loved by your community and fans, so you can consistently craft engaging content.

LinkedIn Tags
Follower growth

Strategize with community growth insights

Track the growth of your fans and engagement trends over time to see if your Facebook content strategies are working to attract more page likes.

Instagram Post Performance
All social media analytics

Your one-stop hub for all your social analytics

Buffer's intuitive analytics dashboard is thoughtfully built and continuously improved by our small, dedicated team to ensure you can accurately track your social media performance for Instagram, Facebook, Twitter, and LinkedIn.

LinkedIn analytics

Buffer's LinkedIn analytics offers continuous insights, allowing you to iterate and enhance your LinkedIn strategy for better reach.

Twitter analytics

Find easy ways to boost your reach, followers, and clicks by creating tweets that catch-the-eye, with the help of Buffer’s Twitter analytics.

Instagram analytics

Boost engagement on posts, stories, and reels and create content your followers love with. Buffer's Instagram analytics.

Grow your audience

Manage all of your social media accounts from one place. Plan, create, schedule, analyze and more with Buffer.

Up your game with Facebook analytics

Learn what’s working, crush your goals, and grow your audience organically on Facebook.

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Why do small and medium-sized businesses choose Buffer?

Millions of small and medium-sized businesses, entrepreneurs, and creators choose Buffer for our commitment to transparency, customer-first approach, and powerful and generous free plan. Our goal is to make marketing across organic channels easy and affordable for everybody. We provide innovative features at a fraction of the cost, keeping you ahead in the ever-evolving social media landscape (we were the first tool of its kind to connect with Mastodon and integrate artificial intelligence).

We’d love for you to join us! Try Buffer for free

Which types of Facebook accounts does Buffer support?

Buffer supports Facebook Pages and Facebook Groups. Buffer does not support personal Facebook profiles.

Can I track both organic and paid post performance with Buffer?

Yes, Buffer tracks and provides insights for boosted and organic Facebook and Instagram posts. Organic posts and boosted posts are represented by blue and green respectively in Buffer’s bar charts so that you can easily identify them.

Does Buffer provide insights on the best days to post on Facebook?

Yes, Buffer provides you with your best days to post on Facebook. Buffer’s best day to post tool shows you which day your posts earn the highest engagement.

What Facebook metrics does Buffer track?

Buffer’s Facebook analytics tracks the following metrics:

  • Posts
  • Post Reach
  • Page & Post Engagements
  • Engagement Rate
  • Engaged Users
  • Reactions
  • Shares
  • Comments
  • Post Clicks
  • New Fans
  • Total Fans

You can find a detailed description of each Facebook metrics tracked via Buffer here.

Does Buffer offer audience demographic insights for Facebook?

Yes, Buffer offers audience demographic insights and data for Facebook. The Audience tab within your analytics dashboard displays information on your audience demographics, such as age, gender, and location. This allows you to learn more about the people that matter to your business, and in turn, create content most suited to them.