New!Check out Board viewCheck out the new Board viewOrganize and track your social content ideas with the new Board view.Learn more

Buffer and Google Business publishing

Rise Above the Tweetstorm with Twitter analytics

Find easy ways to boost your reach, followers, and clicks by creating tweets that catch the eye with Buffer's Twitter analytics, crafted by a team that uses the tool daily.

Get started now
Twitter analytics

Hashtag performance

Buffer reveals which hashtags work best for Twitter growth.

Best type of tweets

Learn which types of posts have the highest engagement.

Analyze key metrics

Measure likes, shares, and clicks to double-down on what works.

Create beautiful reports

Build fully customized reports, and easily export them.

Best day to post

Tweet at the perfect time

Learn exactly when your tweets get the most clicks, schedule your tweet for your best day, and boost your traffic, with Buffer’s Twitter analytics.

Tweet at the perfect time
Post performance

Analyze and strategize with precision

Analyze key Twitter metrics to see what tweets are most loved by your followers, so you can consistently craft engaging content that doesn’t get lost in the noise.

LinkedIn Tags
Follower growth

Track, tweak, and triumph on Twitter

Track weekly and monthly growth of your followers and engagement to see if your Twitter content strategies are working to attract more followers.

Instagram Post Performance

Analyze with precision

Tag related posts within a campaign or theme to analyze their performance as a whole, providing valuable insights and reports for your social media marketing strategy.

Highlight your success with customizable reports
All social media analytics

Your one-stop hub for all your social analytics

Buffer's intuitive analytics dashboard is thoughtfully built and continuously improved by our small, dedicated team to ensure you can accurately track your social media performance for Instagram, Facebook, Twitter, and LinkedIn.

Facebook analytics

Discover what your community loves, refine your marketing strategy, and achieve your social goals with Buffer’s Facebook analytics.

LinkedIn analytics

Buffer's LinkedIn analytics offers continuous insights, allowing you to iterate and enhance your LinkedIn strategy for better reach.

Instagram analytics

Boost engagement on posts, stories, and reels and create content your followers love with. Buffer's Instagram analytics.

Grow your audience

Manage all of your social media accounts from one place. Plan, create, schedule, analyze and more with Buffer.

Up your game with Twitter analytics

Learn what’s working, crush your goals, and grow your audience organically on Twitter.

Try Buffer for free


Why do small and medium-sized businesses choose Buffer?

Millions of small and medium-sized businesses, entrepreneurs, and creators choose Buffer for our commitment to transparency, customer-first approach, and powerful and generous free plan. Our goal is to make marketing across organic channels easy and affordable for everybody. We provide innovative features at a fraction of the cost, keeping you ahead in the ever-evolving social media landscape (we were the first tool of its kind to connect with Mastodon and integrate artificial intelligence).

We’d love for you to join us! Try Buffer for free

Does Buffer provide insights on the best days to post on Twitter?

Yes, Buffer provides you with your best days to post on Twitter. Buffer’s best day to post tool shows you which day your posts earn the highest engagement.

What Twitter metrics does Buffer track?

Buffer’s Twitter analytics tracks the following metrics:

  • Tweets
  • Impressions
  • Engagements
  • Engagement Rate
  • Likes
  • Retweets
  • Replies
  • Clicks
  • New Followers
  • Total Followers

You can find a detailed description of each Twitter metrics tracked via Buffer here.