The Best Time to Post on Threads in 2025 — Data from 700K+ Posts

If you’ve been around here a while, you’ll know that crunching the numbers to figure out the best time to post on all major social media platforms is basically our love language.

And now we have enough data to add Threads to our roster, too!

Because even though Threads uses an algorithm to decide what you (and your target audience) sees in the feed, when you post still has an impact. And now we have the data to prove it.

We analyzed hundreds of thousands of Threads posts sent through Buffer — 730K posts, to be precise — to figure out if some time slots stood out in terms of post performance. (Spoiler: there were a few.)

Our primary metric for this study was median engagement by hour, day, and content type.

Let’s break down what we found.

The best time to post on Threads

The best time to post on Threads is 7 a.m. on Wednesday. Posts published then had the highest median engagement — that is likes, replies, and reposts — across all the data we analyzed.

Other high-performing times were 7 a.m. – 9 a.m. on weekdays, especially Tuesday through Friday.

So, generally speaking, most weekday mornings are great windows to aim for.

An interesting ‘outlier’ time that popped up in our study was 1 a.m. on Sunday. As you can see from the heatmap graph above, it ranks in the top five posting times for Threads.

It’s proof that, while the hours with the highest median engagement rates tend to be between 7 and 9, it can still be worth experimenting with other posting times to see what works best for your audience.

As always, I like to look at social media platform demographics to paint a clearer picture of why this is the case (though it’s only theoretical).

Threads, which burst onto the scene mid-2023, now boasts around 350 million monthly active users. And, as of February 2025, almost a third (around 29%) of Threads users were aged between 25 and 34 years, Statista reports. The 18-24-year-old cohort comes in second place, at 20%.

It’s a fair assumption, then, that most Threads users are part of the workforce, and prefer to check their feeds before locking in at work for the day.

Interestingly, these times lines up pretty well with our analysis the best time to post on Twitter/X, where optimal times are early to mid-mornings on weekdays as well.

The best time to post on Threads at a glance

Here are the top posting times for each day of the week, based on median engagement:

• Monday: 7 a.m., 9 a.m., 8 a.m.
• Tuesday: 7 a.m., 9 a.m., 3 p.m.
• Wednesday: 7 a.m., 9 a.m., 8 a.m.
• Thursday: 9 a.m., 7 a.m., 11 p.m.
• Friday: 7 a.m., 9 a.m., 8 a.m.
• Saturday: 7 a.m., 9 a.m., 12 a.m.
• Sunday: 1 a.m., 7 a.m., 9 a.m.

The best time to post on Threads on Monday

The best time to post on Threads on Monday for maximum engagement is 7 a.m., with other optimal posting times at 9 a.m. and 8 a.m.

The best time to post on Threads on Tuesday

The best time to post on Threads on Tuesday is 7 a.m., followed closely by 9 a.m. and 3 p.m.

The best time to post on Threads on Wednesday

The best time to post on Threads on Wednesday is 7 a.m., with 9 a.m. and 8 a.m. also being strong posting windows. Wednesday is the best day of the week to post on Threads in terms of general engagement, so it’s well worth adding to your content calendar.

The best time to post on Threads on Thursday

On Thursday, the best time to post on Threads is 9 a.m., with 7 a.m. and 11 p.m. also performing well. The late evening slot is one of the few high-performers in our analysis — so add this to your calendar if you’re a night owl poster.

The best time to post on Threads on Friday

The best time to post on Friday is 7 a.m., with 9 a.m. and 8 a.m. also being optimal posting times for maximum engagement.

The best time to post on Threads on Saturday

The best time to post on Threads on Saturday is 7 a.m., with other peak hours at 9 a.m. and 12 a.m. (midnight). That said, Saturday had the second lowest overall engagement, so you might want to schedule your Threads posts for weekdays instead.

The best time to post on Threads on Sunday

The best time to post on Threads on Sunday is 1 a.m., with 7 a.m. and 9 a.m. also being peak times to post for maximum engagement on this slower day. Sunday was just a smidge lower than Saturday in terms of total engagement, making it the worst day to post on Threads.

The best and worst days to post on Threads

Based on overall daily engagement, Wednesday is the best day to post on Threads. It’s followed closely by Friday and Thursday — midweek is clearly prime Threads time.

On the flip side, Sunday sees the lowest engagement overall, with Saturday not far behind. If you’re batch-scheduling content for the week, you might want to give those weekend posts a second thought.

The best content type to post on Threads

As an added bonus, we also explored what type of content performed best on Threads.

We discovered that posts with images had the highest engagement, followed by videos.

Here’s how the formats ranked in terms of median engagement per post:

• 📸 Picture: 5.17%
• 🎥 Video: 5.14%
• 🔗 Link: 3.78%
• ✍️ Text: 3.23%

To put that into perspective, posts with images performed 0.58% better than videos, 36.77% better than links, and 60.06% better than text.

While Threads may feel like a casual, text-driven space, visuals still stop the scroll. It’s worth experimenting with eye-catching images or short, engaging videos to stand out in the feed.

That said, I’d suggest taking this data with a pinch of salt — it doesn’t mean you have to suddenly start creating carousels or videos in order to grow on Threads. The best content format for you is the one you can create most consistently.

Checklist for high-performing Threads posts

A word to the wise: good post timing won’t save a mediocre post. While timing can help give a solid posts a little boost, it’s not the key to social media success.

The quality of your content and relevance for your audience will always be the most important factor when it comes to performance on Threads (and any social media platform, really).

Here are some quick tips to help you tick all the boxes.

Find and own your niche

Threads rewards specificity. Whether you’re into music theory, social media strategy, or mushroom art, leaning into your interests helps attract the right kind of followers — and better conversations.

Use tags to reach the right people

Threads tags work more like topic signals than old-school hashtags. Thoughtfully tagging your posts helps them reach like-minded folks, and shows Threads what conversations you want to be part of.

Here’s a great example from Buffer’s Hailley Griffis, who regularly uses tags to make sure her posts show up in the right circles:

Prioritize conversation, not broadcasting

Comments are currency on Threads, and highly prioritized by the Threads algorithm. Spark discussions with open-ended questions or takes people want to respond to — and don’t forget to reply and jump into other people’s threads, too.

Here’s a great conversation starter by Threads creator Lennox Saint.

Talk about what’s happening now

Just like on X, timeliness matters. Whether it’s a viral moment or a news headline, joining active conversations can boost your reach and make your content feel more relevant.

Annie-Mai’s Girl Power Marketing shares tips, tricks, trends, and the latest social media news to keep her content current.

Keep it real (and helpful)

Threads feels more “people-first” than many other platforms — and users seem to reward kindness, honesty, and vulnerability. Share useful thoughts, be a little weird, and don’t be afraid to show your human side.

Gabby Beckford regularly shares high-value tips and tricks for her fellow travel enthusiasts.

Post consistently

Threads moves fast. If you’re serious about growth, post as often as you’re able — even just quick thoughts or a response on someone else’s post. This tends to correlate with faster growth, especially in the early stages of building your audience.

Jump on low-lift trends

Engaging with trends like #GoodMorning or “Algorithm, connect me with people who like…” can introduce you to new audiences — especially when paired with authenticity.

Brands in particular see strong views with tongue-in-cheek trends like this:

Every Threads audience is different

While posting on Threads at specific times may yield brilliant results, it’s important to remember that all audiences have different behaviors. The times in this guide are general — they’re worth experimenting with, but it’ll take some work to find your personal best time to post on Threads.

What have you found most helpful when determining your best time to post on Threads? Let us know @buffer on Threads — we love to chat over there!

More Threads resources

• 📚 We Analyzed 1.7M Posts from X, Threads, and Bluesky: Here’s What We Learned
• 📚 I Posted to Threads Consistently for A Month — Here’s What Happened
• 📚 7 Creators on Threads to Watch (+Lessons to Learn From Their Content)
• 📚 How These 7 Brands on Threads Are Growing on the Platform