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20 Tools for Creating Engaging Social Media Videos, Images and GIFs in Minutes

Sep 6, 2017 13 min readTools
Photo of Alfred Lua
Alfred Lua

Product Marketing @ Buffer

Creating social media content takes time. And creating great social media content takes even more time.

You don’t just need to think about what types of content you’re going to create, but also how you can customize your social media posts for each platform.

For example, you might create:

How do you find the time to create so many pieces of social media content?

Well, here’s some good news… with the right tools, you can save a bunch of time and create epic pieces of content in minutes.

We’d love to help you get the most out of every minute you spend creating social media content. Here are 20 social media content tools you can use to quickly create images, infographics, stories, videos, and more.

Let’s dive in.

20 Social Media Content Tools That'll Speed Up Your Content Creation

20 social media content tools that’ll speed up your content creation

Here are 20 social media content tools that can speed up your content creation:

  1. Lumen5
  2. BIGVU Teleprompter
  3. Animoto
  4. Animatron Wave
  5. Rocketium
  6. Animaker
  7. Anchor
  8. Canva
  9. Crello
  10. Adobe Spark
  11. Stencil
  12. Piktochart
  13. Infogram
  14. Google Sheets
  15. GIPHY Capture
  16. CloudApp
  18. Studio
  19. Typorama
  20. Placeit

Feel free to click on any of the tools to skip to the respective section.

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1. Lumen5

Turn blog posts into engaging videos

Lumen 5

Price: Free or $49 per month

Description: By analyzing the content of your blog post, Lumen5 can automatically create a video storyboard for you. It even recommends relevant images and videos, which you can easily use by dragging and dropping onto the respective frames.

Great for creating: Videos

How to create videos quickly with Lumen5:

A fast way of creating a useful video is to highlight only the key points of your blog post in your video.

After you enter your blog post URL into Lumen5, Lumen5 will display your blog post text on the left side of the app. Select the subheadings of your blog post (which are likely the key points) to add them to your storyboard. Lumen5 will then generate a video according to those subheadings.

Lumen5: Choose subheadings

2. BIGVU Teleprompter

A pocket TV-studio

BIGVU Teleprompter

Price: Free, $8.99 per month, or $49.99 per year

Description: If you often retake your videos because you can’t remember what to say, you’ll love BIGVU Teleprompter. It displays your script as you record your video so that you can easily refer to your script. With its web video editor, you can also spice up your video by changing the background and adding captions.

Great for creating: Videos

How to create videos quickly with BIGVU Teleprompter:

In the teleprompter app, you first have to create your script. An easy way might be to draft your script on a desktop and transfer it to your smartphone via Google Drive or Dropbox.

If you want to record your video horizontally, hold your smartphone horizontally before tapping the camera icon.

There will be a five-second countdown once you tap the “REC” button. And the recording will automatically stop once the script ends.

BIGVU Teleprompter app

3. Animoto

Make great videos. Easily.


Price: $16 per month, $42 per month, or $64 per month (Annual subscriptions are up to 50 percent cheaper.)

Description: Animoto helps you turn your photos and video clips into video slideshows with minimal effort. It’s one of the few video tools that let you easily create square videos, too. We have been using Animoto to create many of our social videos (you can check out some of them here).

Great for creating: Short social videos

How to create videos quickly with Animoto:

Use one of the many storyboards provided by Animoto to speed up your video creation process.

Each storyboard is pre-made with a structure, a style, and a song. Once you have picked a storyboard, simply replace the template content with your photos and video clips and edit the text.

Animoto storyboards

After you create your video, you can download it at various video quality and upload it directly to Facebook or Twitter to get more engagement and shares.

4. Animatron Wave

Create engaging marketing videos

Animatron Wave

Price: Free, $59 per month, $129 per month, $239 per month, or enterprise pricing (Annual subscriptions are up to $1080 cheaper.)

Description: Animatron Wave is a new online video making tool that is designed for creating videos for social media. It provides access to the 2.5 million professional stock footage library (and is recommended by social media pros such as Mari Smith and Peg Fitzpatrick).

Great for creating: Videos and stories

How to create videos quickly with Animatron Wave:

One of the unique features of Animatron Wave is that it allows you to easily convert your video into six popular sizes — square, story, Facebook cover, and more.

Animatron Wave video sizes

So you can create one video and use it in six different ways! For example, you can use the landscape video for YouTube, square for Facebook, vertical for Instagram Story, and so on.

5. Rocketium

Quick video creation for social media


Price: Free, $19 per month, $49 per month, $149 per month, or enterprise pricing (Annual subscriptions are at the price of 10 months.)

Description: With Rocketium, you can create videos for social media or advertising in minutes. You can easily switch between different video orientations — landscape, portrait, or square — and Rocketium will automatically resize your media files and captions accordingly.

Great for creating: Videos and stories

How to create videos quickly with Rocketium:

Rocketium offers a library of pre-set templates and themes, which you can use to quickly style your videos.

Rocketium templates

After you have selected your photos and video clips and entered your caption for each scene, just hit any of the templates or themes and Rocketium will automatically style your video’s transition, caption, and music for you.

6. Animaker

Make an awesome explainer video in minutes


Price: Free, $12 per month, $25 per month, or $49 per month (Annual subscriptions are slightly cheaper.)

Description: Animaker makes it possible (and easy) to create animated videos with impressive effects without needing any technical skills in creating animations.

Great for creating: Animated videos and stories

How to create videos quickly with Animaker:

Animaker has over 40 templates you can use to create your animated video.

Animaker templates

Each of these templates is essentially a ready-made video with the proper effects, transitions, and music. To create your video or story quickly, you can just change the content and keep the rest as it is.

7. Anchor

Make cool audio, right from your phone


Price: Free

Description: Anchor is a social media platform for audio. With its app, you can easily create audio recordings and videos that are great for sharing on social media.

Great for creating: Audio recordings and videos

How to create videos quickly with Anchor:

With Anchor, you can create cool audio videos like this:

Here’s how to create such videos using the Anchor mobile app:

  1. Once you have recorded your audio, tap on the video icon
  2. Choose the theme of your Anchor video
  3. Check and edit the transcript of your recording
  4. Download it as a square, landscape, or portrait video
Anchor video creation

8. Canva

Amazingly simple graphic design software


Price: Free, $12.95 per user per month, or enterprise pricing

Description: Canva is one of our favorite design tools for creating social media graphics. You can create high-quality graphics quickly using the templates, layouts, and design elements — even on the free plan.

Great for creating: Images, quotes, stories, and infographics

How to create graphics quickly with Canva:

Instead of creating your social media graphics from scratch, use Canva’s amazing library of templates, which you can use and customize — for free!

There’s a section in the library purely for social media graphics.

Canva templates

You can access the library via the “Explore templates” option in your Canva dashboard or this direct link:

9. Crello

Graphic design made easy


Price: Free (with some design elements at $0.99)

Description: Crello is a new graphic design tool that is very similar to Canva. Its advantage is that it offers more than 10,000 free design templates, 11,000 design elements, and 65 million stock images.

Great for creating: Images, quotes, and stories

How to create graphics quickly with Crello:

Just like Canva, Crello has an “Inspiration” tab where it showcases its free design templates.

Crello inspiration

Simply click on a design template and you can customize it using the Crello editor.

10. Adobe Spark

Make images, videos and web stories for free in minutes

Adobe Spark

Price: Free (with branding that can be removed for a limited time)

Description: Adobe Spark is a design tool we’re starting to love a lot more, and it complements Canva nicely. It offers several unique features such as resizing, color palettes, and style suggestions.

Great for creating: Images, quotes, videos, and stories

How to create graphics quickly with Adobe Spark:

Apart from templates that you can remix, Adobe Spark has a feature that suggests design styles to you.

Instead of spending time thinking how you should design your graphics, all you have to do is turn a dial.

Adobe Spark style suggestions

If you create Instagram stories often, we recently teamed up with Adobe Spark to create 10 free pre-made Instagram Stories templates.

11. Stencil

The fastest way to double your social engagement


Price: Free, $9 per month, or $18 per month

Description: Stencil is built specifically to help you create social media graphics faster. Apart from its web app, it also has browser extensions, which you can use to create images from any website that you’re on.

Great for creating: Images, quotes, and stories

How to create graphics quickly with Stencil:

With Stencil’s browser extension, you can easily grab an image or text and convert it into a beautiful graphic to share on social media.

Here’s a quick example of creating a quote post in just a few seconds:

Stencil extension

With such great power comes great responsibility.

Be sure to grab only images that are free-to-use (for personal or commercial use) and give appropriate credit on your graphics. A good way of using this extension is to share quotes from your blog posts.

12. Piktochart

Create easy infographics, reports, presentations


Price: Free, $15 per month, or $29 per month (Annual subscriptions are 17 percent cheaper.)

Description: Piktochart is one of the most popular design tools for creating infographics. With the free plan, you can create an unlimited number of graphics and choose from over 4,000 icons and images.

Great for creating: Infographics, charts, graphs, and presentations

How to create infographics quickly with Piktochart:

If you often create infographics, charts, or graphs to share, a handy trick to know is that you can easily re-use your designs by copying a group of elements from one infographic and pasting them in another. Then you can change the data, color, or font to make the design look new.

Here’s a GIF showing how it looks like:

Piktochart: Copy and paste

Here are 18 more Piktochart hacks to help you save time and create nicer infographics.

13. Infogram

Create infographics, charts, and maps


Price: Free, $25 per month, $79 per month, $149 per month, or enterprise pricing (Annual subscriptions are up to 24 percent cheaper.)

Description: Infogram offers over 35 types of charts, 500 types of maps, and a million images and icons to help you visualize your data beautifully.

Great for creating: Infographics, charts, and maps

How to create charts quickly with Infogram:

A fast way to create charts with Infogram is to upload your own data.

Once you upload your data, your chart will update accordingly and you can then edit it as you wish.

Infogram: Add data

14. Google Sheets

Create graphs and charts with your data

Google Sheets

Price: Free

Description: I personally like using Googe Sheets to create simple graphs and charts quickly. I find it most suitable when I just want a simple graph or chart.

Great for creating: Graphs and charts

How to create charts quickly with Google Sheets:

Select the data in your Google Sheet and then click “Insert” > “Chart…”.

The chart editor will appear on the right-hand side. In there, you can change the chart type to the one that’s most appropriate for your data.

Google Sheets: Customize chart

15. GIPHY Capture

The GIF maker on Mac

GIPHY Capture

Price: Free

Description: With GIPHY Capture, you can capture anything on your screen — video, demo, etc. — with just a few clicks.

Great for creating: GIFs

How to create GIFs quickly with GIPHY Capture:

To record a GIF, simply change the size of the recording area according to your preference and hit the red record button.

GIPHY Capture example

16. CloudApp

Communicate Faster. Visually.


Price: Free with paid packages starting at $8 per month for individuals plus Team and Business packages starting at $9 and $17 per user per month respectively.

Description: CloudApp is my go-to tool for grabbing a screenshot (and adding annotations), recording a video of my screen or myself, or creating GIFs.

Great for creating: Screenshots, videos, webcam videos and GIFs

How to create screenshots, videos, and GIFs quickly with CloudApp:

CloudApp has several keyboard shortcuts for quick access to its features. Here are a few handy ones to know for creating social media content:

  • Cmd + Shift + 5 (Alt + Shift + 5 on Windows) to take a screenshot
  • Cmd + Shift + 6 (Alt + Shift + 6 on Windows) to take a screen recording (in either GIF or HD)
  • Cmd + Shift + 8 (Alt + Shift + 8 on Windows) to record from your camera
CloudApp: Create GIFs


Gif anything in seconds

Price: Free or $7.99/month to remove the watermark

Description: not only allows you to create GIFs quickly but also allows you to add many effects, such as captions, stickers, padding, and more, to your GIFs.

Great for creating: GIFs

How to create GIFs quickly with has an auto-gif feature that can save you some time while creating GIFs.

Once you have found the video you want to use (either by searching in the library or pasting a YouTube URL), select “auto-gif”. will then find the best moments in the video and suggests six GIFs to you. auto-gif

Select your favorite GIF and click “Continue”. will instantaneously create that GIF for you.

18. Studio

Create with the power of remixing


Price: Free

Description: With Studio, you can tap into the design skills of its community. Apart from creating original designs, you can remix existing designs from the community (i.e. use the design layers with your own photo).

Great for creating: Images and quotes

How to create images quickly with Studio:

It takes only three steps to remix a design:

  1. Select a design that you want to remix
  2. Tap the “Remix” button
  3. Select the photo you want to use with the design layers
  4. (Optional) Edit or add more layers
Studio: Image creation

19. Typorama

Typography designer and easy graphics app


Price: Free, $4.99 to remove the watermark, or $5.99 to unlock everything

Description: Typorama makes it very easy to create amazing-looking graphics on-the-go. You can create graphics of various sizes such as for Instagram story, Facebook cover photo, Twitter post, and more. (WordSwag is a great alternative to Typorama on Android.)

Great for creating: Images, quotes, and stories

How to create graphics quickly with Typorama:

You can create a graphic with Typorama in just four steps.

  1. Choose a background or upload an image from your camera roll
  2. Select your graphic size
  3. Add and edit the text
  4. Save or share it on social media
Typorama app

20. Placeit

Beautiful product mockups and videos in seconds


Price: Free, one-time purchase, $29 per month, $99 per month, or $199 per month

Description: Placeit allows you to showcase your digital product and designs in realistic environments. You can save the time and money that would have been spent on a photo shoot just to get such images.

Great for creating: Images and videos

How to create mockups quickly with Placeit:

First, search for your desired environment. A trick is to include your preferred device (e.g. iPhone or Mac) and background (e.g. office or cafe).

Then, upload your image or enter a URL to grab a screenshot from the URL. Placeit will automatically place your image in your selected environment.

Placeit: Upload image
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Once you have created your videos, images, and GIFs, we would love to help you schedule, publish, and analyze your social media posts. Try Buffer for Business and see the difference

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What’s your favorite social media content tool?

With the right tools, you can minimize the time you take to create awesome social media content. Videos and infographics that used to take hours to create can now be created in minutes with the tools mentioned above. I hope you’ve found a few tools to add to your arsenal of social media tools.

I would love to learn from you, too. What’s your favorite social media content creation tool, and how do you use it to create social media content quickly?

Image credit: Unsplash

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