Blog - Page 24
A collection of 2,568 blog posts
Influence Media is a creative marketing agency based in the UK. Here's a look into how they use video and Buffer to bring their clients' stories to life.
With the surprising swap of Elasticsearch with Opensearch on AWS. Learn how the team at Buffer achieved secure access without AWS credentials.
Instagram Reels proved to be the key marketing strategy allowing these small businesses to prosper.
Here's exactly what three hiring managers at Buffer shared about onboarding folks together or separately, along with some of the advice, conversations, and best practices we hold onto for onboarding in a remote and fully distributed team.
Newsletters are an excellent vehicle for reaching your audience, whether you have a brand or you’re trying to build one. Here's how to easily start one through Twitter.
Three young brothers launched their very own small business as a way to supplement their allowance and, more importantly, empower their community.
When Rosie Mangiarotti started building her company—innovative undergarments brand, Perkies—she expected it to be hard, but she didn’t expect it to take three years to develop her signature product before selling a single unit. Here’s what she wishes more product-based business owners knew.
There are benefits to sharing every step of your journey to achieving a goal. This article delves into why you might want to consider transparency when working towards a goal, also known as building in public.
For these six women-owned brands, bettering the world in tangible ways is just as important as creating high-quality products.
Draft, edit, and publish social content in one smooth workflow in Buffer. Your drafts are synced across mobile and web so you can draft your content any time inspiration strikes.
We tried including every member of our Advocacy team in onboarding for new Advocates. Not only did this new approach facilitate the new team member’s integration into our close-knit team, but it brought some surprise benefits, as well.
Expert tips for how small businesses can handle replying to social media comments. Should you reply to every comment? How quickly should you reply? What about the negative comments?
In 2022, we’re diving back into more intentional team-building both asynchronously, synchronously, plus we’re planning the occasional in-person meetup where available. Here’s how we’re approaching all of these events and all of our current initiatives.
This is Buffer's 2022 pay analysis, a look at our annual progress towards closing the unadjusted gender pay gap at Buffer.
Tamara Mayne started Brooklyn Candle Studio as a side gig—and grew it to a major brand selling in stores worldwide. Here are some of the steps she took to scale as well as a few mistakes she made along the way.
Creating a TikTok account for your small business may feel overwhelming, but it's a great way to expand your brand's exposure and can help customers build a stronger connection with your company.
Over the last year, I’ve done at least 400 values screening calls and I always turn the call over to the applicants to ask whatever questions they have for me. Here are the top ten questions I get asked and my responses.
On February 26th, our team became aware that access was obtained to a number of Buffer accounts and those accounts were used to spread support for Russia’s invasion of Ukraine. The accounts affected did not have two factor authentication (2FA) enabled, indicating that this was likely related to reused passwords as there continues to be no indication of a breach to Buffer. In total, 1,552 accounts were accessed, and of those, 618 accounts posted unauthorized content for a total of 766 unauthoriz
We eliminated two of our lower cost-of-living bands in our salary formula at Buffer. Here's my thinking behind this change and our approach to pay overall.
The first interview candidates go through at Buffer is a values interview. Here's what it looks like and why we start with values.
Suann Song set a goal to raise $25,000 on Kickstarter in 30 days. She ended up hitting that in a week and ultimately raising more than $50,000. Here’s how she did it.
With Buffer’s mobile app you can plan and schedule your TikTok videos in advance, alongside the rest of your social content. It’s simple; upload your video, add a caption, and schedule a posting time. When the time comes, we’ll send you a notification to publish the video on TikTok.
The start of a new year is a great time to reassess your marketing strategy. To help you try some new strategies, we talked to 10 small business owners to learn how they’re doing marketing differently in 2022.
When we experimented with a four-day workweek it was initially for one month. As our CEO, Joel Gascoigne , wrote about in May 2020 when we first started the experiment, “This 4-day workweek period is about well-being, mental health, and placing us as humans and our families first.” Joel’s announcement about the four-day workweek in April, 2020. At the end of May, while we were collecting the data on how the experimen