Blog - Page 24

A collection of 2,459 blog posts

Small BusinessMay 31, 2022
Growing My Business Too Fast Caused Me to Redefine Growth Entirely

When leadership coach and workshop facilitator Ellie Hearne started Pencil or Ink, she assumed her small business would succeed by becoming a large one. When profits dwindled, she knew she had to make a change. Here’s how she redefined growth, evolving her business into a sought-after consultancy.

OpenMay 26, 2022
Our Annual Charitable Contribution and How We Decide Which Charities to Support

Seeking opportunities to give back has always been part of the Buffer DNA. We started the wonderful tradition of profit sharing and charitable contributions at the end of 2017. Since then, we've been in the privileged position to make donations to charitable organizations every year as part of our profit sharing. We set aside 8 percent of our 2021 profit for profit sharing, we then match 20 percent of that total for our charitable donations. This came to a total of $17,966 for this year’s chari

Buffer NewsMay 26, 2022
5 Start Page Updates to Help You Grow Your Brand

Building a landing page shouldn’t be hard. It shouldn't cost a fortune. It shouldn’t take hours. Start Page helps you create beautiful, free, mobile-friendly pages in 60 seconds. And as of today, you can add GIFs, YouTube vids, Spotify songs, and more.

Buffer NewsMay 25, 2022
Do Instagram Carousels Get More Engagement? (Yes, but it’s Complex)

We analyzed the 184 posts @Buffer published on Instagram to figure out if carousel posts get more engagement. For us, they do (by 2.37%), but it’s more complex than you might think.

FlowMay 24, 2022
Profit and Purpose: How I’ve Built a Business That Prioritizes Both

It may seem impossible to make money as a business while also supporting a larger social justice mission, but Téa Ivanovic has found creative ways for profit and purpose to co-exist while running her restaurant group. Here’s her advice bringing your beliefs into your business.

FlowMay 23, 2022
How These Small Businesses Are Winning at Email Marketing

Email marketing is an excellent tool for brands to deepen their connection with customers. These eight businesses will give you inspiration for your next newsletter.

FlowMay 19, 2022
Avoiding Burnout as a Social Media Manager (With Advice From Our Very Own Social Media Manager)

Burnout is a growing phenomenon among social media managers, with people in the role pointing out the platforms they manage as major contributors. Here's how you can avoid it as you grow your social media management career.

OpenMay 18, 2022
What We’ve Learned Launching a New Product as an 11-Year-Old Company

75% of product launches fail according to HBR. But you can weigh the odds in your favor. Read the lessons we’ve learned about releasing a new product as an 11-year-old company.

Small BusinessMay 17, 2022
Why I Believe Employees, Not Customers, Should Come First

Typical business advice says the customer should always come first, but Kelly Phillips has found that putting her employees first leads to better customer experiences and a stronger business. Here’s exactly how she’s done that, and the impact it’s had.

FlowMay 12, 2022
Ask Buffer: Should You Be Using AI for Content Creation?

Wondering if you should be using AI-generated content in your marketing? We break down the different perspectives in this article.

Why We Increase Our Team’s Salaries Every Year

Every year we increase our entire team’s salaries to keep up with market rates. Here's our why we do this and how it impacts operating expenses.

Small BusinessMay 10, 2022
How I Built a 15,000-Person Community In Under 2 Years

Jamie Ruden always knew she wanted community to be a big part of her platform for pet parents—but creating community from scratch is no easy feat. Here are the three steps she used to succeed.

OpenMay 5, 2022
How We Offer Async Training To Our Fully-Distributed Customer Advocacy Team

At the beginning of this year, we had a chance to explore new asynchronous training ideas for our remote team. Here's how we formatted it and encouraged participation.

Small BusinessMay 4, 2022
How To Start A Blog For Your Small Business

A blog can be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation. Here's how to start a blog for your small business.

Small BusinessMay 3, 2022
I Run 3 Small Businesses—Here’s How I Do It All Without Compromising My Life

When you think of someone running three businesses, you probably imagine 80-hour work weeks, but Dawn Scott manages to do it without sacrificing her life. Here are the tools and practices that make it possible to juggle it all.

InstagramApr 28, 2022
6 Instagram Story Ideas for Your Next Post

In order to get the attention of the massive audience for Stories, you’ll need to get creative. We’ve put together some great uses we’ve come across that you can apply to your next Story.

Small BusinessApr 26, 2022
I Experienced Founder Burnout While Building a Self-Care Startup—Here's What I Do Differently Now

As the founder of a self-care startup, Meha Agrawal thought she had work-life balance figured out. But after experiencing burnout, she found some new ways to take care of herself while growing her business.

FlowApr 21, 2022
I’m an Introvert With High-Functioning Anxiety — Here’s How I’ve Grown My Business

With so many founders who seem calm and charismatic, Ashima Sharma wasn’t sure if she’d be able to start a business as an introvert with anxiety. Here’s how she pushed past her doubts to succeed.

Small BusinessApr 20, 2022
Ask Buffer: Should I Hide My Likes on Instagram?

Here are some factors to consider if you're deciding whether or not to hide likes on your small business's Instagram account.

Case StudiesApr 19, 2022
How A Creative Marketing Agency Brings Brands To Life With Video And Buffer

Influence Media is a creative marketing agency based in the UK. Here's a look into how they use video and Buffer to bring their clients' stories to life.

OverflowApr 18, 2022
Secure Access To Opensearch on AWS

With the surprising swap of Elasticsearch with Opensearch on AWS. Learn how the team at Buffer achieved secure access without AWS credentials.

Small BusinessApr 14, 2022
Instagram Reels: What’s The True Impact They Can Have for Small Businesses?

Instagram Reels proved to be the key marketing strategy allowing these small businesses to prosper.

OpenApr 11, 2022
Onboarding: Is It Better To Have Teammates Start Together Or Stagger Their Onboarding?

Here's exactly what three hiring managers at Buffer shared about onboarding folks together or separately, along with some of the advice, conversations, and best practices we hold onto for onboarding in a remote and fully distributed team.

FlowApr 7, 2022
How to Set Up Twitter Newsletters and Why Newsletters Aren’t Going Anywhere

Newsletters are an excellent vehicle for reaching your audience, whether you have a brand or you’re trying to build one. Here's how to easily start one through Twitter.