What is a TikTok challenge?
A TikTok challenge is a community-driven TikTok growth tactic creators and brands use to engage their community via user-generated content campaigns. It's a way for TikTok creators to challenge their followers to create videos that perform some action, like completing a dance move, lip-syncing, using a specific filter, or doing a pushup, and publish them on TikTok with a specific hashtag to make the content more visible.
Some examples of brands using TikTok challenges include Chipotle's #GuacDance challenge and Guess' #InMyDenim challenge.
What are the main types of TikTok challenges?
TikTok challenges can be divided into a few categories. Here are some of the main types of TikTok challenges:
- Dance challenges are likely the most popular type of challenge, and they include TikTok users performing a specific dance move or an entire choreography to the beat of a popular song.
- Lipsync challenges include TikTok users lip-syncing to popular dialogues or songs and showcasing their creativity.
- Branded challenges are campaigns brands create to promote their products and boost brand awareness.
What are the most popular TikTok challenges?
TikTok is constantly evolving, and the popularity of challenges can change quickly. However, over the years, some have stood out more than others, such as:
- The #Renegade challenge is a viral challenge where people dance to K Camp's song, "Lottery."
- The #DontRushChallenge showcases users showing off their outfits and makeup transformations while passing a makeup brush.
- The #SavageChallenge is a choreographed dance challenge to Megan Thee Stallion's new song, "Savage."
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