
7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media
A list of the most popular goal-setting tips and strategies for social media marketers.
SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals are one of the most popular frameworks for setting goals and objectives for businesses.
SMART goals are one of the most popular frameworks for setting goals and objectives for businesses. Each letter within the SMART acronym stands for a word (specific, measurable, achievable, relevant, and time-bound) that is meant to be a guide to how you should set your goal; as an example, “T” stands for “Time-bound,” which means that the goal you set should have a deadline.
It’s a widely used system in social media marketing because it is easy to understand, to act on, and to follow up with. Plus, most will say that this framework gives better results and helps businesses develop effective social media strategies.
Peter Drucker, the founder of modern business management, often is credited for coming up with the SMART goal-setting framework, and the specific mnemonics can be traced back to mentions as early as 1981.
SMART goal is an acronym that stands for specific, measurable, achievable, relevant, and time-bound. Here's a deeper look into what each word actually represents within this framework:
Here’s a free tutorial on how to use SMART goals for your business or yourself.
As an example, if you want to set a goal to grow your Instagram account’s followers with the SMART goal-setting framework, it would look something like this:
Based on this framework, your SMART goal would look something like this:
“Increase Instagram followers by 20% within the next three months by creating engaging content and running targeted social media campaigns.”
Here are 5 other examples of goals you could set as a business owner who wants to grow their brand on social media:
There are many benefits to using SMART goals for yourself, your business, and within your team, but some of the key reasons are:
A list of the most popular goal-setting tips and strategies for social media marketers.
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